HootSuite vs Sendible

August 20, 2023 | Author: Sandeep Sharma
28
HootSuite
The leading social media dashboard to manage and measure your social networks. Manage multiple social networks. Schedule tweets and messages. Track brand mentions. Analyze social media traffic.
11
Sendible
Sendible is a social media management, monitoring & analytics tool to help businesses find new customers & manage their social media presence. Sendible is a platform for engaging with customers, measuring results and monitoring your brand across multiple social media channels at once.
Hootsuite and Sendible are both popular social media management platforms with a range of features and capabilities.

Hootsuite is widely recognized for its comprehensive suite of social media management tools. It allows users to manage multiple social media accounts, schedule posts, monitor brand mentions, engage with followers, and analyze performance through detailed reports and analytics. Hootsuite offers integrations with a wide range of social media platforms and provides a user-friendly interface, making it a preferred choice for businesses of all sizes.

Sendible, on the other hand, positions itself as a more specialized social media management solution. It offers similar features like scheduling posts, managing multiple accounts, and analytics, but it also places a strong emphasis on collaboration and team workflow. Sendible provides advanced features for team management, content approval workflows, and client collaboration, making it well-suited for agencies and larger teams.

See also: Top 10 Social Media Management tools
HootSuite vs Sendible in our news:

2017. Hootsuite acquired Snapchat analytics tool



Hootsuite, a platform dedicated to assisting enterprises and brands in managing their social media presence, has made an acquisition of a Snapchat analytics solution from Naritiv. This new addition aims to provide Hootsuite customers with the ability to track and monitor their activities on the popular social platform. Hootsuite currently enables its extensive customer base, which consists of 15 million users, with "hundreds of thousands" subscribing to its paid services, to efficiently manage their social media across multiple platforms such as Twitter (where Hootsuite initially gained prominence), Facebook, LinkedIn, and more. This acquisition represents Hootsuite's first step toward incorporating Snapchat into its comprehensive suite of social media management tools.


2017. Hootsuite acquired social media analytics provider LiftMetrix



Social media management provider Hootsuite has acquired LiftMetrix, a social analytics vendor. This acquisition is a strategic fit for Hootsuite as it complements their existing social media metrics dashboard, Hootsuite Analytics, and their social listening platform, Hootsuite Insights. Previously, LiftMetrix offered an app for Hootsuite that enabled the calculation of social media return on investment (ROI) based on specific marketing objectives, taking into account costs and inputs. Marketers were able to use the LiftMetrix engine within Hootsuite to determine the value generated by posts through engagements, conversions, and revenue.


2017. Hootsuite acquires AdEspresso, relaunches Hootsuite Ads



The social media management platform Hootsuite has recently acquired AdEspresso, a company renowned for its toolkit to create, conduct A-B tests, and publish advertisements on Facebook and Instagram. This acquisition will be integrated into a revamped version of Hootsuite Ads, which was initially introduced in 2015. However, the primary objective is to utilize it as a means to enhance and amplify the reach of other social media posts generated by marketers. This aligns with a broader trend, which is at times controversial, where content appears on social networks organically as well as in the form of paid ads to attain higher visibility.


2016. Hootsuite integrated with Youtube and social video sites



Leading social media management provider, Hootsuite, has introduced native integrations with YouTube, Facebook, Twitter, and Instagram. The newly integrated YouTube feature enables organizations to enhance their responsiveness to fans and followers by efficiently monitoring comments alongside other social network streams. Moreover, it empowers users to assign social tasks and responses effectively. Users also have the option to upgrade to YouTube Analytics, which provides valuable insights on engagement levels, trending content, content discovery methods, playbacks, countries and traffic sources, channel subscriptions, as well as demographic and geographic information on a per-video basis. Hootsuite has further enhanced its existing integrations with Twitter, Facebook, and Instagram by allowing users to conveniently schedule and publish videos to their profiles across these platforms.


2016. Hootsuite acquired social selling app Sales Prodigy



Social media marketing provider Hootsuite is expanding its toolset for sales executives through the acquisition of Sales Prodigy. With Sales Prodigy's mobile app, sales professionals can enhance their relationship-building efforts with prospects on various platforms like Twitter and Instagram. The app seamlessly integrates with popular CRMs such as Salesforce and HubSpot, automates social searches based on predefined keywords, and enables sales agents to actively participate in relevant social conversations with personalized messages. This development follows Hootsuite's introduction of a social selling app six months ago. The company had emphasized the effectiveness of their mobile employee advocacy application, Hootsuite Amplify, in facilitating easy sharing and consumption of company content on social channels by employees. Please note that while the HTML tags and links were retained, they may not be properly rendered in this plain text format.


2015. Hootsuite now works with Instagram



Social media management platform Hootsuite has introduced integration with Instagram, expanding its capabilities. With this update, users can now conveniently schedule posts, publish images, monitor their Instagram feed, and engage with their audience directly from the Hootsuite dashboard, just like they do with other social networks. It is now possible to publish posts on Instagram instantly or schedule them for future publication. Managing multiple Instagram accounts is made easier as they can be accessed and managed from a single location. By engaging with the audience within the Hootsuite dashboard, users can foster community growth on Instagram. Collaboration is enhanced as secure access to Instagram can be shared with team members. Additionally, users can monitor competitors and identify engagement opportunities by creating search streams that track specific users, hashtags, and keywords.


2015. Hootsuite adds content suggestions in mobile app



Hootsuite has launched an iOS app designed to facilitate the sharing of relevant content by digital marketers directly from their mobile devices. The app, called "Suggestions for mobile," enables users to discover, schedule, and share content to remain timely and up-to-date, as proudly stated by the company. While Hootsuite already offered a Suggestions feature, it was previously unavailable on mobile platforms. With the Suggestions app, Hootsuite promises users a real-time feed of suggested content aligned with their interests. Users can select relevant articles, share content across various social networks, and utilize the auto-scheduling feature for posting. The service is free for all users, allowing them to share up to 10 pieces of content per week. Additional content sharing options are available under different plans.


2015. Hootsuite launches ads management tool for Facebook


Social media marketing platform Hootsuite has introduced a new offering called Hootsuite Ads. This product aims to assist social media practitioners and content marketers in effortlessly transforming Facebook content into highly effective promoted posts with just a couple of clicks. By selecting the primary business objective for each ad, Hootsuite Ads provides automatic suggestions for content and targeting. Furthermore, users can easily gauge the success of their ads by tracking results aligned with their predetermined goals, all within the Hootsuite dashboard. Access to Hootsuite Ads is now available to all Hootsuite users for free, directly through their dashboard, enabling them to create Facebook Promoted Posts.


2014. Hootsuite buys social telephony platform Zeetl



Social media management platform Hootsuite is enhancing its capabilities through additional funding and a new acquisition. The company has successfully secured an additional $60 million in funding and has acquired Zeetl, a platform that generates shortlinks to facilitate direct voice calls between businesses and their customers on social media platforms. This innovative solution allows customer service representatives to send a link, and when the customer clicks on it, their account is authenticated. Once verified, they are provided with a phone number to make a call through their desktop, Skype, or phone. This functionality holds immense potential, not only for customer service inquiries but also for sales and other marketing purposes.


2014. Hootsuite acquired Brightkit and launched Hootsuite Campaigns



Social media management giant Hootsuite has recently acquired Brightkit, an engagement platform that enables the creation of tailored social marketing campaigns. As part of this development, Hootsuite has introduced Hootsuite Campaigns, a new offering aimed at assisting organizations in expanding their social media initiatives. Hootsuite Campaigns allows for the swift generation of various campaign types, including contests, quizzes, and galleries specifically designed for Facebook, mobile devices, and websites. This feature enables the collection of user-generated photos and videos through moderated galleries. Additionally, it provides valuable insights into your audience's demographics and real-time email address lists, facilitating effective marketing and sales efforts for your products.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com