HootSuite vs HubSpot

Last updated: September 22, 2020

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HootSuite
The leading social media dashboard to manage and measure your social networks. Manage multiple social networks. Schedule tweets and messages. Track brand mentions. Analyze social media traffic.
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HubSpot
HubSpot offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. They’re powerful alone — but even better when used together.
HootSuite vs HubSpot in our news:

2020. HubSpot’s new end-to-end sales hub aims to simplify CRM for mid-market customers



HubSpot, the firm that made its name by helping to define the in-bound marketing concept, announced the HubSpot Sales Hub Enterprise. While the company has been offering a CRM tool for five years now, where they feel they have addressed ease-of-use issues for salespeople, the new tool is about bringing a new end-to-end approach addressing not only the needs of sales people, but management and system admins, as well. HubSpot specifically sees larger companies in this space, like Adobe, Salesforce and SAP, acquiring different pieces of the stack, then incorporating them into a solution, or customers pulling together different pieces of the stack themselves. The company believes that by building a single integrated solution themselves, it’s going to be naturally easier to use.


2020. HubSpot unveils new content management system for marketers



HubSpot, the inbound marketing firm, is launching a standalone content management system designed to make it easy for marketing personnel to add and update content. While content management, in a sense, has been core to HubSpot from the beginning — many companies use their blogging platform, for example — the company built this one from the ground up for marketers. It allows developers to use the languages they want to build the site, while taking advantage of the HubSpot CMS’s modular structure. At the same time, the modules give marketers a friendly interface to make frequent changes required in a modern website.


2018. HubSpot added customer service tools to its marketing platform



HubSpot is expanding beyond sales and marketing with the official launch of its Service Hub for managing customer service. It includes an universal inbox for all your customer communications, a bot-builder to automate some of those customer interactions, tools for building a company knowledge base (which can then be fed into the bot-builder), tools for creating surveys and a dashboard to track how your service team is doing. ServiceHub benefits from being integrated with HubSpot’s existing products, allowing businesses to track their interactions with a customer across sales, marketing and support.


2017. HubSpot unveiled Conversations



CRM, marketing, sales and customer experience provider HubSpot unveiled a series of product updates that include integrations with Facebook (advertising), Shopify (ecommerce) and a new "Conversations" tool that, with the help of chatbots, unites customer messages into one inbox. According to HubSpot, Conversations is the evolution of our live chat platform. Having messages in one place is critical for moments like the handoff from sales to support. Features include conversation tie-ins to HubSpot CRM and the ability to build chatbots to aid the conversations process — leveraging technology from HubSpot’s recent acquisition of chatbot platform Motion AI.


2017. Marketing platform HubSpot acquires AI startup Kemvi



Inbound marketing and sales platform HubSpot has acquired Kemvi, a startup applying artificial intelligence and machine learning to help sales teams. A few months ago, Kemvi launched DeepGraph, a product that analyzes public data so that salespeople can ident ify the best time (say, after a job change or the publication of an article) to reach out to potential customers. It also proactively reaches out to verify leads. HubSpot  had been looking for new ways to bring AI technology into its platform to fight alternatives. It found Kemvi particularly appealing because it addressed a real need among salespeople.


2017. Hootsuite acquired Snapchat analytics tool



Hootsuite, a platform that helps enterprises and brands manage their presence on social media, has acquired a Snapchat analytics solution from Naritiv to help customers track their activities on this social platform. Hootsuite today allows its customers — 15 million in total, with “hundreds of thousands” taking the paid tier of service — to manage social media across dozens of sites, from Twitter (where Hootsuite first got its start) and Facebook through to LinkedIn and many more. Today’s acquisition signifies Hootsuite’s first move to bring Snapchat into that fold.


2017. Hootsuite acquired social media analytics provider LiftMetrix



Social media management provider Hootsuite acquired LiftMetrix, a social analytics vendor. The company said the acquisition complements Hootsuite Analytics, its existing social media metrics dashboard, and Hootsuite Insights, the social listening platform. Until now LiftMetrix provided an app for Hootsuite that allows to calculate social media ROI based on specific marketing objectives, taking into consideration costs and inputs. So marketers can determine which posts generate the most value as determined by engagements, conversions and revenue within Hootsuite through the LiftMetrix engine.


2017. Hootsuite acquires AdEspresso, relaunches Hootsuite Ads



Social media management platform Hootsuite has acquired AdEspresso, a company that has built a set of tools to create, A-B test, and post advertisements on Facebook and Instagram. It will sit in a relaunched version of Hootsuite Ads, first introduced in 2015, but the primary aim will be to use it to augment and boost views for other social media posts that marketers are creating. This is part of a much bigger (and sometimes controversial) trend: content these days is appearing on social networks both organically, but also in the form of promoted, paid ads in order to get more visibility.


2016. Hootsuite integrated with Youtube and social video sites



Social media management provider Hootsuite launched native integrations with YouTube, Facebook, Twitter and Instagram. The new native YouTube integration allows organizations to respond faster to fans and followers by monitoring comments in streams with other social networks, he said. It also allows them to assign social tasks and responses. Users can also upgrade to YouTube Analytics to gain insight, on a per video basis, into engagement levels, trending content, content discovery methods, playbacks, countries and sources of traffic, plus channel subscriptions, demographic and geographic information. Hootsuite is also enriching its existing integrations with Twitter, Facebook, and Instagram by now allowing users to schedule and post videos to their profiles across those channels.


2016. Hootsuite acquired social selling app Sales Prodigy



Social media marketing provider Hootsuite is expanding its toolset for sales executives through the acquisition of Sales Prodigy. Sales Prodigy's mobile app, which can help sales professionals build relationships with prospects on platforms like Twitter and Instagram. It syncs with CRMs like Salesforce and HubSpot, does the social searching for the sales agent based on programmed keywords and also helps sales agents become part of the social conversation with relevant messages. The news comes six months after Hootsuite debuted another social selling app. It claimed then that its mobile employee advocacy application, Hootsuite Amplify, makes it easier for employees to share and consume their company's content on social channels.