Hippo CMS vs WordPress

May 28, 2023 | Author: Sandeep Sharma
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Hippo CMS
Hippo CMS is the Content Management System for creating personalized experiences across all channels. Hippo’s open standards philosophy makes it the ideal solution for agile development and open integration. Editors love Hippo because it's easy to use and helps them get their work done quickly and efficiently. Marketers love Hippo because they can roll out and manage channels simply - and increase conversion with targeting and personalization.
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WordPress
WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time. The core software is built by hundreds of community volunteers, and when you’re ready for more there are thousands of plugins and themes available to transform your site into almost anything you can imagine.
Hippo CMS and WordPress are both popular content management systems (CMS) but cater to different user bases and priorities. WordPress is a widely-used open-source CMS known for its ease of use, extensive plugin ecosystem, and strong emphasis on blogging and small to medium-sized websites. It offers a user-friendly interface and a vast library of themes and plugins that allow users to quickly build and customize their websites. On the other hand, Hippo CMS, now known as BloomReach Experience, is a Java-based enterprise-level CMS that focuses on delivering personalized and contextualized digital experiences. It offers robust features for content targeting, customer journey optimization, and multi-channel delivery. Hippo CMS is often preferred by larger organizations that require advanced marketing capabilities and highly tailored digital experiences.

See also: Top 10 Website CMS systems
Hippo CMS vs WordPress in our news:

2023. Automattic launches an AI writing assistant for WordPress



Automattic has introduced an AI assistant for the widely used content management system Wordpress.com. Now, when composing a post or page, users have the option to incorporate an "AI Assistant" block into their content. By inputting prompts in natural language, users can avail themselves of the AI assistant's text generation capabilities. Beyond providing content suggestions, the AI assistant can facilitate the creation of organized lists and tables within blog posts. Additionally, it has the ability to adjust the tone of a post, adding elements of informality, skepticism, humor, confidence, or empathy. The assistant can also generate post summaries and propose suitable titles. Initially, the Jetpack AI Assistant block offers a complimentary trial allowing users to submit 20 requests. Subsequently, a subscription fee of $10 per month is required to access this feature.


2021. Automattic acquires analytics company Parse.ly



Automattic, the profit-making company associated with the open-source web publishing platform WordPress, has recently completed the acquisition of the analytics provider Parse.ly. Parse.ly equips creators, marketers, and developers with tools to gain insights into content performance, demonstrate its value, and deliver personalized content experiences that yield meaningful outcomes. While WordPress and Parse.ly already exhibit compatibility, the objective is to enable Parse.ly customers to access WPVIP features (enterprise hosting and support for publishers) and enhance the availability of Parse.ly data to WPVIP publishers. Additionally, there exists potential to incorporate more commerce-related data into Parse.ly, considering Automattic's ownership of WooCommerce.


2016. E-commerce platform BloomReach acquired Hippo CMS



BloomReach, the e-commerce personalization platform powered by artificial intelligence, has completed the acquisition of Hippo, a provider of open-source enterprise content management solutions. Through this strategic partnership, BloomReach aims to offer a unified personalization platform that delivers highly relevant and tailored experiences to consumers while driving increased profitability for businesses. Over the years, Hippo has evolved from being solely focused on web content management to becoming a comprehensive digital experience and performance platform that analyzes both visitor and anonymous user data. By integrating BloomReach's machine-learning engine with Hippo's Java-based CMS technology, the combined solution will harness data and algorithmic intelligence to create personalized digital experiences for users.


2016. Hippo released on-demand Web CMS



The open-source web content management provider, Hippo, has introduced Hippo onDemand, a solution aimed at transforming digital business ecosystems into dynamic and adaptable digital experiences while harnessing the advantages of cloud technology. Users of this platform gain access to the complete Hippo enterprise stack, which includes features such as cross-channel capabilities and personalization, all within a Platform-as-a-Service (PaaS) framework. Sonja Kotrotsos, Hippo's director of product marketing, highlights the platform's ability to provide a ready-to-use cloud environment that eliminates the need for time-consuming custom builds or complex workarounds commonly associated with inflexible cloud CMS platforms. Hippo onDemand facilitates build freedom and flexibility through an open REST API-driven microservices architecture. It supports seamless integration with third-party data and business solutions while scaling to accommodate cross-channel expansion, as emphasized by company officials.


2016. WordPress.com turned on HTTPS encryption for all sites



WordPress.com is implementing automatic HTTPS support for all its sites, requiring no user action. Each website is now equipped with an SSL certificate, which is indicated by a green lock in the address bar. Besides the heightened security, this improvement has the added benefit of Google's preference for HTTPS-supported websites over those limited to HTTP. Consequently, your WordPress.com website is expected to achieve higher rankings in Google search results.


2015. WordPress.com goes Open Source and gets a desktop app



The fully hosted version of WordPress, known as WordPress.com, has recently undergone a significant update. The first major change is the complete separation of WordPress.com from the WordPress core. It now functions as an admin interface that interacts with the WordPress core similar to other third-party interfaces and apps. This is achieved through the utilization of a REST API, enabling tasks such as fetching posts, publishing new content, and uploading photos. Secondly, the WordPress.com development team has transitioned to an entirely new stack. Instead of relying on PHP and MySQL, they have built the platform using JavaScript and API calls. Consequently, when accessing the website, the server distributes a fully functional WordPress client that primarily runs within the user's browser. Lastly, the entire system is open source and hosted on GitHub. Additionally, a new Mac app is available for download, offering an alternative way to access WordPress.com. Similar to the Slack desktop app, it harnesses web technologies and desktop features to provide users with a comparable experience to the WordPress.com website, along with extra features like notifications. Windows and Linux apps are currently in progress and will be released in the future.


2015. Hippo CMS moves from collaboration to marketing



Hippo has unveiled the latest version of its content management platform, Hippo CMS 10. This new release marks a significant transition for Hippo, as it evolves from being primarily a productivity-focused foundation technology to a solution that emphasizes driving return on investment (ROI) through content performance. With Hippo 10, marketers gain a higher level of accountability regarding their utilization of content management and its impact on the bottom line. According to Hippo, a significant portion of content engagement occurs with anonymous users. Therefore, understanding their browsing behavior becomes crucial in order to effectively convert them. This is precisely what Hippo 10 aims to achieve. Rather than solely relying on traditional web analytics and analyzing individual content pieces, the new solution enables marketers to identify patterns and correlations between visitor behavior and demographics. This shift empowers marketers to prioritize their customers and focus on conversion strategies, moving beyond mere content-centric approaches.


2015. WordPress acquired e-commerce plugin WooCommerce



Automattic, the company responsible for WordPress, has made an acquisition by acquiring WooCommerce, the developer of a highly popular e-commerce WordPress plugin. This plugin enables website owners to effortlessly transform their self-hosted WordPress sites into fully functional online stores. With a staggering presence in the online store landscape, WooCommerce powers a substantial number of over 650,000 online stores. While WooCommerce offers user-friendly features, especially compared to other e-commerce solutions, it still requires some assistance during the initial setup process. The demand for easy-to-use shopping solutions is increasingly becoming a key selling point for web-based platforms. Competitors of WordPress.com, such as Squarespace, have integrated storefront modules, and other companies like Shopify, Big Cartel, and Bigcommerce offer hosted solutions to cater to this growing market.


2015. Hippo CMS integrates with Documentum



EMC and Hippo have officially announced a partnership today that involves the integration of Hippo CMS, an open-source web content management platform (Hippo CMS), with EMC Documentum, EMC's enterprise content management software (EMC Documentum). This collaboration allows EMC to enhance its content management capabilities without significant financial investments, while providing Hippo with access to a wider enterprise market and the ability to integrate with other tools within the EMC portfolio. Importantly, Hippo maintains its independence throughout this partnership. For EMC Documentum, a well-established brand striving to combat disruption in the content management market, the addition of Hippo offers a contemporary, open-source web content management solution specifically designed to assist users in effectively managing customer experience.


2014. WordPress, Squarespace offer website CMS for Google Apps customers



Website CMS providers, WordPress and Squarespace, have recently become part of the Google for Work Partner Program, offering users access to two highly flexible content management systems (CMS) tailored for small businesses. The Google for Work Partner Program already includes website building services such as Wix, Weebly, and Bluehost. The program's core services encompass popular tools like Gmail, Hangouts, Calendar, Google+, Drive, Docs, Sheets, Forms, Slides, Sites, Admin, and Vault. The integration of Squarespace and WordPress with Google for Work provides users with user-friendly content management solutions, efficiently addressing their daily requirements. Furthermore, the integration process with these platforms is made simple through the availability of APIs, enabling seamless incorporation of Google Apps into their interfaces.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com