Highrise vs Nimble
Last updated: November 03, 2016
Highrise CRM allows to save and organize notes and email conversations for up to 30,000 customers and contacts, keep track of proposals and deals, share status with your company, department, or team.
Turn Your Social Communities into Customers. Easily manage your contacts, calendars, communications, and social conversations with Nimble's social CRM.
Face to face in the news:
2012 - Nimble says that Salesforce is doing it wrong when it comes to social to defeate Highrise
To say that Salesforce makes a wrong Social CRM - is like saying that Microsoft makes a wrong operating system. After all, Marc Benioff has almost bought the word Social. However, these words have been said. And they have been said by John Ferrara - the man who invented CRM. Long ago in 1989, when there was no Salesforce and even Siebel, he created the CRM software Goldmine (and later sold it to FrontRange). His new startup is Nimble, and John claims that it's the "right" social CRM. And some experts really believe that this system can disrupt the CRM market. At first glance, Nimble has no revolutionary features, but it looks really suitable and totally focused on customer information from social networks: Facebook, Twitter, LinkedIn. It is interesting that Google is not supported yet, though Google - is one of the startup investors.
But the system is perfectly integrated with GMail and Google Calendar. Its Messages section remindes GMail and displays not only emails, but also messages from social networks. Moreover, you can respond to these social messages directly from the system.
Nimble also allows you to manage tasks and monitor your company and products in the social networks. But the main goal of the system - to find an individual approach to every customer. Indeed, knowing all client's interests, connections and current priorities (from social networks) - you can easily find the way to his heart (or wallet).
The single-user version of Nimble is free.
2007 - 37signals launches Highrise to keep up competition with Nimble
37signals launched its Highrise contact manager. Like all 37signals products, this new contact manager is so supremely useful that you wonder why all the other contact managers were so poor. It’s designed for all those small businesses that need to manage their contacts (employees, clients, colleagues, vendors etc) but don’t have a simple way to do so. Pricing ranges from free to $149/month, and the top-level features are reminders, profile pages for every contact, contact sharing between users, task tracking and “cases”, which store people, companies, notes, files and pictures in one place. 37signals creates nice, simple, intuitive apps and somehow manage to charge for them - in a world where almost all applications are free. It’ll be blissfully easy to convince existing customers to add Highrise to their business toolset alongside Basecamp, Campfire and the rest.