Google Sites vs WordPress

May 21, 2023 | Author: Sandeep Sharma
Google Sites and WordPress are both popular website creation platforms, but they differ in terms of their ease of use, flexibility, and customization options. Google Sites is a simple, user-friendly website builder that is part of the Google Workspace suite. It offers drag-and-drop functionality and pre-designed templates, making it easy for users to create basic websites without any coding knowledge. Google Sites is suitable for users looking for a quick and straightforward way to create informational websites or intranet sites within the Google ecosystem. On the other hand, WordPress is a powerful and versatile content management system (CMS) that allows for extensive customization and scalability. It offers a wide range of themes, plugins, and tools that enable users to create dynamic and feature-rich websites, including blogs, e-commerce sites, portfolios, and more. WordPress provides greater flexibility and control over website design and functionality, making it ideal for users with specific customization requirements or those seeking to build complex websites.

See also: Top 10 Website building platforms
Google Sites
Google Sites is a structured wiki- and web page- creation tool offered by Google as part of the Google's Productivity suite. Unlike most alternatives Google Sites is free.
WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time. The core software is built by hundreds of community volunteers, and when you’re ready for more there are thousands of plugins and themes available to transform your site into almost anything you can imagine.
Google Sites vs WordPress in our news:

2023. Automattic launches an AI writing assistant for WordPress

Automattic has introduced an AI assistant for the widely used content management system Now, when composing a post or page, users have the option to incorporate an "AI Assistant" block into their content. By inputting prompts in natural language, users can avail themselves of the AI assistant's text generation capabilities. Beyond providing content suggestions, the AI assistant can facilitate the creation of organized lists and tables within blog posts. Additionally, it has the ability to adjust the tone of a post, adding elements of informality, skepticism, humor, confidence, or empathy. The assistant can also generate post summaries and propose suitable titles. Initially, the Jetpack AI Assistant block offers a complimentary trial allowing users to submit 20 requests. Subsequently, a subscription fee of $10 per month is required to access this feature.

2021. Automattic acquires analytics company

Automattic, the profit-making company associated with the open-source web publishing platform WordPress, has recently completed the acquisition of the analytics provider equips creators, marketers, and developers with tools to gain insights into content performance, demonstrate its value, and deliver personalized content experiences that yield meaningful outcomes. While WordPress and already exhibit compatibility, the objective is to enable customers to access WPVIP features (enterprise hosting and support for publishers) and enhance the availability of data to WPVIP publishers. Additionally, there exists potential to incorporate more commerce-related data into, considering Automattic's ownership of WooCommerce.

2018. Google Sites now lets you publish protected content

Google has introduced a significant update to its website-building platform, Google Sites, offering organizations greater control over content access. With this update, creators and administrators now have the ability to selectively choose who within their organization can view specific sites. By entering individual names in the "Invite People" box and selecting "Specific people can view when published" from the drop-down menu, organizations can determine the audience for their content. This update is particularly important as it enables organizations to maintain privacy and control over confidential information, thereby encouraging the adoption of the new Google Sites. Currently, this feature is available exclusively on the web, but Google has announced that it will be extending its availability to the Google Drive mobile apps on Android and iOS in the coming weeks.

2016. Totally rebuilt Google Sites features adaptive design and real-time collaboration

Google has introduced a completely revamped version of its intranet website builder, called Google Sites. This new iteration offers deep integration with Google's suite of tools, allowing for easy insertion of documents from Google Docs, Slides, Sheets, and other G Suite applications. Additionally, Google Sites now directly integrates with Google Analytics for comprehensive website analytics. Collaborative editing capabilities have also been introduced, leveraging the same technology used in Google Docs, enabling multiple users to work together on site content. Administrators have the flexibility to determine whether users can publish their sites publicly or restrict access to users within their own domain. With this update, the created pages on Google Sites automatically adjust to different screen sizes, ensuring optimal viewing experiences on various devices. The preview mode further simplifies the process of assessing site appearance on phones, tablets, and desktops. To assist users in achieving a professional look, Google has included six new themes to serve as starting points for website design.

2016. turned on HTTPS encryption for all sites is implementing automatic HTTPS support for all its sites, requiring no user action. Each website is now equipped with an SSL certificate, which is indicated by a green lock in the address bar. Besides the heightened security, this improvement has the added benefit of Google's preference for HTTPS-supported websites over those limited to HTTP. Consequently, your website is expected to achieve higher rankings in Google search results.

2015. goes Open Source and gets a desktop app

The fully hosted version of WordPress, known as, has recently undergone a significant update. The first major change is the complete separation of from the WordPress core. It now functions as an admin interface that interacts with the WordPress core similar to other third-party interfaces and apps. This is achieved through the utilization of a REST API, enabling tasks such as fetching posts, publishing new content, and uploading photos. Secondly, the development team has transitioned to an entirely new stack. Instead of relying on PHP and MySQL, they have built the platform using JavaScript and API calls. Consequently, when accessing the website, the server distributes a fully functional WordPress client that primarily runs within the user's browser. Lastly, the entire system is open source and hosted on GitHub. Additionally, a new Mac app is available for download, offering an alternative way to access Similar to the Slack desktop app, it harnesses web technologies and desktop features to provide users with a comparable experience to the website, along with extra features like notifications. Windows and Linux apps are currently in progress and will be released in the future.

2015. WordPress acquired e-commerce plugin WooCommerce

Automattic, the company responsible for WordPress, has made an acquisition by acquiring WooCommerce, the developer of a highly popular e-commerce WordPress plugin. This plugin enables website owners to effortlessly transform their self-hosted WordPress sites into fully functional online stores. With a staggering presence in the online store landscape, WooCommerce powers a substantial number of over 650,000 online stores. While WooCommerce offers user-friendly features, especially compared to other e-commerce solutions, it still requires some assistance during the initial setup process. The demand for easy-to-use shopping solutions is increasingly becoming a key selling point for web-based platforms. Competitors of, such as Squarespace, have integrated storefront modules, and other companies like Shopify, Big Cartel, and Bigcommerce offer hosted solutions to cater to this growing market.

2014. WordPress, Squarespace offer website CMS for Google Apps customers

Website CMS providers, WordPress and Squarespace, have recently become part of the Google for Work Partner Program, offering users access to two highly flexible content management systems (CMS) tailored for small businesses. The Google for Work Partner Program already includes website building services such as Wix, Weebly, and Bluehost. The program's core services encompass popular tools like Gmail, Hangouts, Calendar, Google+, Drive, Docs, Sheets, Forms, Slides, Sites, Admin, and Vault. The integration of Squarespace and WordPress with Google for Work provides users with user-friendly content management solutions, efficiently addressing their daily requirements. Furthermore, the integration process with these platforms is made simple through the availability of APIs, enabling seamless incorporation of Google Apps into their interfaces.

2014. Microsoft makes scaling WordPress on Azure easier

WordPress is widely recognized as one of the leading web content management systems for the Enterprise. However, when it comes to scaling up for high-traffic websites, it can pose challenges. To address this, Microsoft has been providing the option to effortlessly establish a WordPress site using Azure Websites. Now, Microsoft takes it a step further by introducing a highly scalable solution. Azure users can navigate to Azure's App Gallery and deploy what Microsoft refers to as "Scalable WordPress." This process involves a few simple clicks, setting up Azure Storage to store all media assets, and granting access to a curated collection of performance-optimized WordPress plugins. Unlike the standard WordPress installations on Azure, this solution utilizes a higher-end (and pricier) MySQL database. WP Engine and Pantheon are among the recent entrants in offering specialized WordPress hosting services. Unlike Azure, these platforms provide a fully managed service. Nonetheless, Microsoft aims to attract businesses that are capable and willing to manage their own WordPress installations by simplifying the setup of a scalable version on its platform.

2011. Google wants to mobilize business sites

For those businesses that still don't realize that the great majority of their customers coming (or would like to come) to their site via smartphones, Google launched the new initiative GoMo. This service allows you to see how your site looking in the mobile browser and find an appropriate service for building mobile site version (Google Sites is also in the list). Who should think about the mobile site version? First of all, it's online stores. Because browsing stores on a smartphone - is the most popular activity among those sitting in a toilet. Second, that are local businesses: cafes, restaurants, hotels, shops, medical services, hair salons, car repair ... - all the things that city visitor or local inhabitant may need. ***

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email