Google Forms vs SurveyMonkey

2017. Google Forms get intelligent response validation



Google has introduced an update to its online survey building service, Google Forms. This update brings a range of new features, including intelligent response validation, which suggests appropriate response validation options for different fields. For instance, when requesting an email address, Forms will recommend selecting the "Accept emails only" option. Similar suggestions are provided for fields such as URLs and age. Another addition is the ability for Forms users to request file uploads from individuals outside their company. However, this feature is only available if both the user's company and the respondent's company permit cross-domain file sharing in Google Drive. Additionally, Google has introduced a new question type called the checkbox grid, enabling respondents to select multiple options presented in a table format. Forms now also offer settings that can be applied to all new forms, allowing users to choose, for example, to always collect email addresses. Furthermore, users can easily reorder sections with just a few clicks.


2014. Google Forms expanded functionality thanks to add-ons



Online form and survey creation tool Google Forms now supports add-ons that enhance the functionality of your surveys. These add-ons, developed by Google's partners, provide additional features similar to those available for Docs and Sheets. With add-ons, you can enhance your survey-building experience by incorporating useful extras. For instance, you can set an end date for your survey, send customized emails based on responses, store frequently used lists of choices for questions, and more. One example is the formLimiter add-on, which enables you to automatically close your survey after reaching a maximum number of responses or at a specific date and time. Another add-on called Ultradox Trigger allows you to generate customized emails, reports, invoices, newsletters, and more using the information provided by respondents in your form.


2014. SurveyMonkey invested in mobile feedback service Apptentive



Leading the Series A funding is Apptentive, a company that provides in-app feedback tools for developers to engage with their app users, request reviews, and facilitate direct communication. This funding round was spearheaded by online survey service SurveyMonkey. The partnership between SurveyMonkey and Apptentive aims to offer technical and product interactions specifically tailored for mobile customers. Apptentive faces competition from various solutions in the market, including Appsfire, Appboy, Helpshift, Mixpanel, Localytics, and others. One of Apptentive's standout features is its proprietary measurement called "Love Score," which enables app developers to gauge how well their app is received compared to others in the app ecosystem. The Love Score reports provide valuable customer insights, such as the app's popularity relative to competitors, analysis of app store reviews, assessment of reviewer quality and bias, and more.


2014. Google Forms adds professional themes



Finally, Google Forms, the popular service for creating online forms and surveys, has received a professional revamp with the introduction of themes. Users now have the ability to select from a range of professionally designed custom themes, featuring images related to various social activities such as sailing, biking, camping, and more. Additionally, users can choose from a selection of generic images like party banners, cars, books, and more. Furthermore, users have the flexibility to personalize the themes by selecting their preferred fonts and colors, choosing a background, and even uploading their own photos. For simpler forms that do not require a banner image, there are also minimalistic themes available with a white background and colorful fonts, providing a visually appealing and well-designed look and feel.


2014. SurveyMonkey acquires competitor FluidSurveys



Today, SurveyMonkey, the world's foremost online survey platform, has officially announced its acquisition of Fluidware. Fluidware is a provider of online survey and application review tools, known for their offerings FluidSurveys and FluidReview. This acquisition is highly complementary and will serve to expand SurveyMonkey's global presence, particularly in the desirable Canadian market where Fluidware has established itself as an industry leader. SurveyMonkey's CEO, Dave Goldberg, expressed enthusiasm for the collaboration with the talented Fluidware team, emphasizing the company's commitment to attracting new customers, accessing new territories, and harnessing cutting-edge technologies. These efforts align with SurveyMonkey's overarching mission of assisting customers in making informed decisions.


2011. SurveyMonkey acquires competitor Zoomerang



When faced with the challenge of acquiring a major competitor without sufficient funds, one viable solution is to form a partnership with a private equity firm. In the case of SurveyMonkey, they have successfully employed this strategy by collaborating with TPG Capital to acquire MarketTools' products: Zoomerang, ZoomPanel, and TrueSample. Through the acquisition of ZoomPanel, SurveyMonkey's burgeoning online panel service will experience substantial growth, expanding its panelists from 500,000 to an impressive total of 2.5 million. This significant increase in panelists greatly enhances SurveyMonkey's value proposition for businesses seeking to conduct comprehensive market research. Furthermore, the inclusion of TrueSample will play a crucial role in elevating the quality of SurveyMonkey's research practices. By eliminating fake and duplicate responses, disengaging uninterested respondents, and leveraging the technological capabilities of SurveyScore, TrueSample will actively contribute to the improvement and accuracy of SurveyMonkey's research endeavors.