Google Forms vs Qualtrics

May 27, 2023 | Author: Sandeep Sharma
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Google Forms
Create a form and collect the responses in a Google Docs spreadsheet. To get started view all templates or click on one of the categories below. It's free
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Qualtrics
Online Survey Software & Insight Platform. Keeping a pulse on your customers doesn't have to be hard. Qualtrics survey software makes it easy to track customer satisfaction, loyalty, and feedback. As the top online survey platform to academic institutions and market researchers everywhere, conducting marketing research has never been easier. Qualtrics makes it easier, faster, and more affordable to conduct 360-degree employee assessments and get 360 feedback.
Google Forms and Qualtrics are both widely used survey tools, but they differ in terms of features, customization options, and target audience. Google Forms is a free online survey tool provided by Google, offering a user-friendly interface and basic survey creation capabilities. It allows users to create simple surveys, collect responses, and generate basic reports. Google Forms is suitable for individuals, small businesses, and educational settings that require a straightforward survey solution without advanced features.

Qualtrics, on the other hand, is a robust survey platform designed for professional research and data collection. It offers advanced features such as complex survey logic, sophisticated question types, advanced reporting and analytics, and customizable survey design. Qualtrics caters to a wide range of users, including academic researchers, market researchers, and enterprise-level organizations that require comprehensive survey functionality and advanced data analysis.

See also: Top 10 Online Survey software
Google Forms vs Qualtrics in our news:

2017. Google Forms get intelligent response validation



Google has introduced an update to its online survey building service, Google Forms. This update brings a range of new features, including intelligent response validation, which suggests appropriate response validation options for different fields. For instance, when requesting an email address, Forms will recommend selecting the "Accept emails only" option. Similar suggestions are provided for fields such as URLs and age. Another addition is the ability for Forms users to request file uploads from individuals outside their company. However, this feature is only available if both the user's company and the respondent's company permit cross-domain file sharing in Google Drive. Additionally, Google has introduced a new question type called the checkbox grid, enabling respondents to select multiple options presented in a table format. Forms now also offer settings that can be applied to all new forms, allowing users to choose, for example, to always collect email addresses. Furthermore, users can easily reorder sections with just a few clicks.


2014. Google Forms expanded functionality thanks to add-ons



Online form and survey creation tool Google Forms now supports add-ons that enhance the functionality of your surveys. These add-ons, developed by Google's partners, provide additional features similar to those available for Docs and Sheets. With add-ons, you can enhance your survey-building experience by incorporating useful extras. For instance, you can set an end date for your survey, send customized emails based on responses, store frequently used lists of choices for questions, and more. One example is the formLimiter add-on, which enables you to automatically close your survey after reaching a maximum number of responses or at a specific date and time. Another add-on called Ultradox Trigger allows you to generate customized emails, reports, invoices, newsletters, and more using the information provided by respondents in your form.


2014. Google Forms adds professional themes



Finally, Google Forms, the popular service for creating online forms and surveys, has received a professional revamp with the introduction of themes. Users now have the ability to select from a range of professionally designed custom themes, featuring images related to various social activities such as sailing, biking, camping, and more. Additionally, users can choose from a selection of generic images like party banners, cars, books, and more. Furthermore, users have the flexibility to personalize the themes by selecting their preferred fonts and colors, choosing a background, and even uploading their own photos. For simpler forms that do not require a banner image, there are also minimalistic themes available with a white background and colorful fonts, providing a visually appealing and well-designed look and feel.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com