Google Analytics vs Mixpanel

Last updated: November 04, 2020

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Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. Google Analytics shows you the full customer picture across ads and videos, websites and social tools, tablets and smartphones. That makes it easier to serve your current customers and win new ones.
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Mixpanel
Any question you can ask about your data, Mixpanel can answer. There are many metrics that measure engagement; page views are not one of them. Make your product better by measuring actions, not page views. Mixpanel's power lies in giving you the ability to learn more from your data by being able to ask increasingly important and complex questions. Most analytics products limit insights to basic trend lines, showing for example "number of homepage visits" over time. Mixpanel goes further by enabling you to ask more of your data.
Google Analytics vs Mixpanel in our news:

2020. Google Analytics 4 allows to combine website and mobile app statistics



Google has unveiled a major update to its website analytics platform Google Analytics 4. The main new feature is the new resource type App + Web. With it, you can combine site and mobile application data, create unified reports for further analysis. In addition, the service has significantly redesigned the functionality of analytics tools, improved visualization of user behavior and switched to a new model "Event + Parameter". For online stores, the service allows now to create groups of users based on the likelihood that they will place an order or leave the resource within the next seven days. For now, you can stay on the old version of Universal Analytics (UA), and create new resources with two analytics at the same time (UA + GA4), since working exclusively with the new tool is not always convenient.


2016. Google Analytics adds automated insights



Google Analytics makes it easier for users to find the important trends in their data on iOS and Android, where, in the Assistant screen, you should now see automatically generated insights. For example, if your website or app had a sudden jump in new users, Google Analytics will highlight that, and tell you where those new users came from. Or if you’re an e-commerce company, it can tell you which products had the biggest rise in sales. This is information that Google Analytics was already tracking, but now it’s being surfaced in an quick-to-read card format. So businesses don’t click around to different pages to find the information, and they’re less likely to overlook important changes in the data.


2016. New Google Analytics app improves user experience


The latest version of Google Analytics app (3.0) includes a few features heavily influenced by chat platforms. Google has simplified the navigation in the app. The cleaner interface makes reports easier to view, and metrics and dimensions appear within scorecards. I found the scorecards reminiscent of the widgets in the Google Analytics dashboards.  The scorecards list a few top dimensions in a given report. Creating a familiar brief view of metrics and dimensions takes advantage of familiar tablet and smartphone user behaviors. Users can swipe to maneuver to their intended dimensions, and the shorter listing permits easier discovery of reports to bookmark.


2015. Google Analytics adds Calculated Metrics



Google introduced a new feature to Google Analytics called Calculated Metrics. It allow users to insert custom metrics derived from existing Google Analytics metrics. This saves users a step, allowing them to perform calculations without having to exit the report. Think of it as a quick means to add a compound metric that comes up frequently in business intelligence discussions. For example, an e-commerce retailer could insert a currency conversion metric by using the Revenue metric from Google Analytics reports and multiplying it by the current conversion rate. Calculated metrics can be found in the admin panel, under the view column.


2015. Mixpanel introduced codeless mobile analytics



Mobile analytics service Mixpanel unveiled a new feature that should make it easier for mobile businesses to customize the company’s analytics tools without writing any additional code. With Codeless Mobile Analytics, customers can use a point-and-click interface to identify the interactions that they want to track in their Android or iOS app. And after the Mixpanel SDK has been installed, any additional changes will go live without an App Store update or approval. So now optimization, testing and marketing teams can adjust app analytics dashboard without having to ask for help from their developers.


2014. Mixpanel adds mobile A/B testing to its analytics platform


Web and mobile analytics servise Mixpanel is launching a new feature today for mobile developers who want to test out different variations of their app. Making changes to the app is pretty simple. If you want to move a button, just drag the button. And doing something a little more sophisticated, namely changing in-game physics, was still relatively quick. That simplicity is important, because marketers and product managers and non-engineers want to be able to use these products, too — if they have a promising idea, it’s easier if that don’t have to go through a developer to test it. In addition, the A/B testing service ties into Mixpanel’s analytics platform, particularly the data that focuses on individual users. That makes it easier to test changes with specific groups of users.


2014. Google Analytics is available on iPhone



More than two years after releasing Google Analytics for Android, Google released a version of Google Analytics for the iPhone. The app lets users check in on their website analytics — including real-time visitor reports — from the comfort of their smartphone. In addition to real-time and time-based reports, the app can be used to view behaviors, conversions and more. The UI aesthetic matches the other Google apps for iOS. The app also takes advantage of the sign-in features in Gmail, Google+ and the standard Google app for iOS. Google Analytics for iPhone is not optimized for the iPad, however. Hopefully iPad support will be added in a future update.


2014. Google Analytics gets brand new E-Commerce section



Google is rolling out a “complete revamp” of its Google Analytics E-commerce aimed at providing insights into the entire customer journey, not just the purchase itself. New metrics include: product detail views, ‘add to cart’ actions, internal campaign clicks, the success of internal merchandising tools, the checkout process, and purchase.It’s also possible to build audience segments directly from funnel reports to analyze user actions like cart and product page abandons. Funnels are available at the device category level as shown in the screenshot below.