Gigya vs Salesforce Identity
Last updated: September 25, 2017
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Face to face in the news:
2017 - SAP buys customer identity management provider Gigya
SAP announced an acquisition of Gigya, a firm that helps online properties manage customer identities and profiles. Gigya today manages some 1.3 billion customer identities across hundreds of sites, existing business that it will bring under SAP’s umbrella. The idea will be to integrate those features into SAP’s wider e-commerce operation to expand the kinds of services it offers to existing customers, and to help sell more e-commerce services to Gigya’s base. Unlike Salesforce Identity Gigya originally had its start as a “social” log-in platform in which it helped online properties manage customer profiles as linked with their profiles on sites like Facebook. But a few years ago, the company started to widen out its view of the purpose of identity management and how it can be used for a wider set of customer management features for e-commerce and other sites.