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Flurry vs Taplytics
June 09, 2023 | Author: Michael Stromann
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Flurry’s mission is to optimize the mobile experience through better apps and more personal ads. Our market leadership in mobile analytics means data is at the center of everything we do. We turn this insight into accelerated revenue and growth solutions for publishers and developers, and more effective mobile advertising solutions for brands and marketers.
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Mobile A/B testing that just works. Taplytics is the only platform that delivers a comprehensive suite of tools that is proven to drive revenue. Enabling your whole team to find insights that make your app more profitable.
Flurry and Taplytics are both mobile analytics platforms, but they have distinct features and focuses. Flurry, owned by Yahoo, provides comprehensive mobile app analytics, offering insights into user engagement, retention, and monetization. It offers features like user segmentation, event tracking, and funnel analysis, helping developers understand app performance and user behavior. Flurry also provides advertising analytics, allowing businesses to measure the effectiveness of their mobile ad campaigns. On the other hand, Taplytics is a mobile optimization platform that focuses on A/B testing and personalization. It allows businesses to test different variations of their app experience, measure user engagement, and deliver personalized content. Taplytics provides features like visual editing, targeting options, and performance tracking, enabling businesses to optimize their app based on real-time data.
See also: Top 10 Mobile App Analytics platforms
See also: Top 10 Mobile App Analytics platforms
Flurry vs Taplytics in our news:
2015. Flurry to provide analytics for Apple Watch app developers
Mobile analytics service Flurry, which is under the ownership of Yahoo, has unveiled its support for the Apple Watch. With the increasing number of developers focusing on building applications for the Apple Watch ecosystem, understanding user engagement with these small-screen apps becomes crucial. User behavior and relevant metrics for Apple Watch applications are likely to differ significantly from those of smartphone apps. Flurry's introduction of Apple Watch metrics enables developers to track various aspects, including new users, active users, total event occurrences per day, daily average event occurrences, daily average unique event users, and the percentage of app users engaging with the watch extension. This announcement follows the recent news from mobile marketing firm Fiksu and Kochava, both of which also introduced tracking capabilities for Apple Watch events. App Annie has similarly updated its Store Stats to accommodate Apple Watch tracking. However, as one of the prominent players in the mobile analytics field, Flurry's support is expected to have a widespread impact, reaching a diverse range of app developers.
2014. Mobile A/B testing service Taplytics adds Android support
The mobile app A/B testing service Taplytics has expanded its support to include Android apps, previously being available exclusively for iOS. Additionally, Taplytics has introduced a new analytics offering known as Taplytics Insights. This feature provides customers with vital metrics such as acquisition, engagement, cohort and retention analysis, as well as activation analysis, all without requiring any additional instrumentation. Services like Taplytics empower developers to experiment with various variations of their app's interface and code, enabling them to make changes without the need for App Store approval or the update process. Notably, there are several other startups in the mobile testing space, including Apptimize and Optimizely.
2014. Yahoo acquired mobile analytics service Flurry
Yahoo is purchasing Flurry, a mobile app analytics and advertising startup, for an estimated price range of $200-$300 million. Flurry collaborates with approximately 170,000 developers, collecting data from 150 billion app sessions per month, to provide valuable insights to app publishers regarding their audiences, app usage, and app performance. This information helps enhance app functionality and optimize revenue generation. Flurry's data powers an advertising platform utilized by brands to target specific audiences on apps within Flurry's network, and enables developers to monetize their apps with more relevant inventory. The acquisition of Flurry not only boosts Yahoo's mobile advertising revenues but also positions Yahoo as a key player in the monetization and utilization of mobile technology as it expands its ad tech business.
