Flurry vs MoPub

July 26, 2023 | Author: Sandeep Sharma
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Flurry
Flurry’s mission is to optimize the mobile experience through better apps and more personal ads. Our market leadership in mobile analytics means data is at the center of everything we do. We turn this insight into accelerated revenue and growth solutions for publishers and developers, and more effective mobile advertising solutions for brands and marketers.
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MoPub
MoPub is a hosted ad serving solution built specifically for mobile publishers. Grow your mobile advertising business with powerful ad management, optimization and reporting capabilities, and earn revenue by connecting to the world's largest mobile ad exchange.
Flurry and MoPub are both well-known mobile advertising platforms, but they have distinct differences in terms of their features and focus. Flurry, owned by Verizon Media, offers a comprehensive suite of mobile app analytics and advertising solutions. It specializes in providing in-depth insights into user behavior, engagement, and app performance, making it a powerful tool for app developers to optimize their user experience and monetization strategies. MoPub, on the other hand, owned by Twitter, focuses on providing a mediation platform for publishers to manage multiple ad networks and maximize their ad revenue. MoPub offers advanced targeting options, real-time bidding, and seamless integration with Twitter's ecosystem. While Flurry excels in app analytics, Flurry provides robust mediation capabilities and integration with Twitter, making it suitable for publishers seeking to optimize their ad monetization across multiple networks.

See also: Top 10 Mobile Advertising platforms
Flurry vs MoPub in our news:

2015. Flurry to provide analytics for Apple Watch app developers



Mobile analytics service Flurry, which is under the ownership of Yahoo, has unveiled its support for the Apple Watch. With the increasing number of developers focusing on building applications for the Apple Watch ecosystem, understanding user engagement with these small-screen apps becomes crucial. User behavior and relevant metrics for Apple Watch applications are likely to differ significantly from those of smartphone apps. Flurry's introduction of Apple Watch metrics enables developers to track various aspects, including new users, active users, total event occurrences per day, daily average event occurrences, daily average unique event users, and the percentage of app users engaging with the watch extension. This announcement follows the recent news from mobile marketing firm Fiksu and Kochava, both of which also introduced tracking capabilities for Apple Watch events. App Annie has similarly updated its Store Stats to accommodate Apple Watch tracking. However, as one of the prominent players in the mobile analytics field, Flurry's support is expected to have a widespread impact, reaching a diverse range of app developers.


2014. Facebook’s top ad seller Nanigans expands to Twitter’s MoPub



Nanigans, the leading Facebook Ads API tool responsible for managing $500 million in annual ad spend, has joined forces with mobile ad platform MoPub (owned by Twitter) to deliver advertisements across numerous mobile apps and websites. This collaboration highlights the growing appeal of MoPub to advertisers seeking publishers for their campaigns. Nanigans operates on a SaaS model, charging advertisers an annual subscription fee based on their ad spend, instead of inflating ad rates. Moreover, Nanigans leverages machine learning to forecast the lifetime value of customers acquired through its ads and optimizes for long-term revenue generation, prioritizing quality over the lowest-priced ads.


2014. Yahoo acquired mobile analytics service Flurry



Yahoo is purchasing Flurry, a mobile app analytics and advertising startup, for an estimated price range of $200-$300 million. Flurry collaborates with approximately 170,000 developers, collecting data from 150 billion app sessions per month, to provide valuable insights to app publishers regarding their audiences, app usage, and app performance. This information helps enhance app functionality and optimize revenue generation. Flurry's data powers an advertising platform utilized by brands to target specific audiences on apps within Flurry's network, and enables developers to monetize their apps with more relevant inventory. The acquisition of Flurry not only boosts Yahoo's mobile advertising revenues but also positions Yahoo as a key player in the monetization and utilization of mobile technology as it expands its ad tech business.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com