Flurry vs Mixpanel
Last updated: July 31, 2015
Flurry’s mission is to optimize the mobile experience through better apps and more personal ads. Our market leadership in mobile analytics means data is at the center of everything we do. We turn this insight into accelerated revenue and growth solutions for publishers and developers, and more effective mobile advertising solutions for brands and marketers.
Any question you can ask about your data, Mixpanel can answer. There are many metrics that measure engagement; page views are not one of them. Make your product better by measuring actions, not page views. Mixpanel's power lies in giving you the ability to learn more from your data by being able to ask increasingly important and complex questions. Most analytics products limit insights to basic trend lines, showing for example "number of homepage visits" over time. Mixpanel goes further by enabling you to ask more of your data.
Flurry vs Mixpanel in our news:
2015. Mixpanel introduced codeless mobile analytics
Mobile analytics service Mixpanel unveiled a new feature that should make it easier for mobile businesses to customize the company’s analytics tools without writing any additional code. With Codeless Mobile Analytics, customers can use a point-and-click interface to identify the interactions that they want to track in their Android or iOS app. And after the Mixpanel SDK has been installed, any additional changes will go live without an App Store update or approval. So now optimization, testing and marketing teams can adjust app analytics dashboard without having to ask for help from their developers.
2015. Flurry to provide analytics for Apple Watch app developers
Mobile analytics service Flurry, owned by Yahoo, is adding support for Apple Watch. For those developers who are building apps for the Apple Watch ecosystem, it’s important to understand how users are engaging with these new small-screen applications, as user behavior and the metrics that matter are likely to be very different from those for smartphone applications. With the newly introduced Apple Watch metrics, developers can now track new users, active users, the total event occurrences by day, the daily average event occurrences, daily average unique event users, and the percentage of app users engaging with the watch extension. This news follows mobile marketing firm Fiksu’s announcement this week that it would allow developers to track Apple Watch events, as well as Kochava’s earlier move into this space. App Annie also recently updated its Store Stats to track Apple Watch. But as one of the larger players in terms of mobile analytics, Yahoo Flurry’s support will likely reach a wide range of app developers.
2014. Mixpanel adds mobile A/B testing to its analytics platform
Web and mobile analytics servise Mixpanel is launching a new feature today for mobile developers who want to test out different variations of their app. Making changes to the app is pretty simple. If you want to move a button, just drag the button. And doing something a little more sophisticated, namely changing in-game physics, was still relatively quick. That simplicity is important, because marketers and product managers and non-engineers want to be able to use these products, too — if they have a promising idea, it’s easier if that don’t have to go through a developer to test it. In addition, the A/B testing service ties into Mixpanel’s analytics platform, particularly the data that focuses on individual users. That makes it easier to test changes with specific groups of users.
2014. Yahoo acquired mobile analytics service Flurry
Yahoo is buying Flurry, the mobile app analytics and advertising startup, with a price that could be anywhere between $200-$300M. Flurry works with some 170,000 developers, picking up data from 150 billion app sessions each month, to provide information to app publishers about their audiences, app usage and app performance, providing insights to improve how apps work. And to improve how apps make money. Flurry uses that data, for example, to power its advertising platform, which is used by brands to target specific audiences on apps in Flurry’s network, and by developers to monetise their apps with more relevant inventory. What Flurry can give to Yahoo is not just a boost in mobile advertising revenues, but, as Yahoo builds out its ad tech business, a more central role in how others are monetising and using mobile.