Flurry vs Localytics

May 26, 2023 | Author: Michael Stromann
Flurry and Localytics are both popular mobile analytics platforms, but they have distinct differences in their features, data tracking capabilities, and reporting functionalities. Flurry, owned by Yahoo, offers comprehensive analytics solutions for mobile apps, providing insights into user behavior, engagement, and app performance. It offers a range of features such as user acquisition tracking, event tracking, segmentation, and conversion tracking. Flurry focuses on delivering real-time analytics and actionable insights to help app developers optimize their app's performance and user experience. On the other hand, Localytics is another prominent mobile analytics platform that offers advanced tracking and reporting capabilities. It provides features like user segmentation, in-app messaging, push notifications, and personalized app experiences. Localytics emphasizes data-driven marketing and customer engagement, enabling app developers to create targeted campaigns based on user behavior and preferences.

See also: Top 10 Mobile App Analytics platforms
Flurry’s mission is to optimize the mobile experience through better apps and more personal ads. Our market leadership in mobile analytics means data is at the center of everything we do. We turn this insight into accelerated revenue and growth solutions for publishers and developers, and more effective mobile advertising solutions for brands and marketers.
Localytics helps to build stronger relationships with their mobile and web app users through analytics and marketing platform. It’s a win-win for brands and end-users alike. App publishers create better app experiences, leading to passionate users that ultimately drive engagement, loyalty and revenue.
Flurry vs Localytics in our news:

2015. Flurry to provide analytics for Apple Watch app developers

Mobile analytics service Flurry, which is under the ownership of Yahoo, has unveiled its support for the Apple Watch. With the increasing number of developers focusing on building applications for the Apple Watch ecosystem, understanding user engagement with these small-screen apps becomes crucial. User behavior and relevant metrics for Apple Watch applications are likely to differ significantly from those of smartphone apps. Flurry's introduction of Apple Watch metrics enables developers to track various aspects, including new users, active users, total event occurrences per day, daily average event occurrences, daily average unique event users, and the percentage of app users engaging with the watch extension. This announcement follows the recent news from mobile marketing firm Fiksu and Kochava, both of which also introduced tracking capabilities for Apple Watch events. App Annie has similarly updated its Store Stats to accommodate Apple Watch tracking. However, as one of the prominent players in the mobile analytics field, Flurry's support is expected to have a widespread impact, reaching a diverse range of app developers.

2014. Yahoo acquired mobile analytics service Flurry

Yahoo is purchasing Flurry, a mobile app analytics and advertising startup, for an estimated price range of $200-$300 million. Flurry collaborates with approximately 170,000 developers, collecting data from 150 billion app sessions per month, to provide valuable insights to app publishers regarding their audiences, app usage, and app performance. This information helps enhance app functionality and optimize revenue generation. Flurry's data powers an advertising platform utilized by brands to target specific audiences on apps within Flurry's network, and enables developers to monetize their apps with more relevant inventory. The acquisition of Flurry not only boosts Yahoo's mobile advertising revenues but also positions Yahoo as a key player in the monetization and utilization of mobile technology as it expands its ad tech business.

Author: Michael Stromann
Michael is an expert in IT Service Management, IT Security and software development. With his extensive experience as a software developer and active involvement in multiple ERP implementation projects, Michael brings a wealth of practical knowledge to his writings. Having previously worked at SAP, he has honed his expertise and gained a deep understanding of software development and implementation processes. Currently, as a freelance developer, Michael continues to contribute to the IT community by sharing his insights through guest articles published on several IT portals. You can contact Michael by email stromann@liventerprise.com