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Flurry vs Keen IO
June 09, 2023 | Author: Michael Stromann
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Flurry’s mission is to optimize the mobile experience through better apps and more personal ads. Our market leadership in mobile analytics means data is at the center of everything we do. We turn this insight into accelerated revenue and growth solutions for publishers and developers, and more effective mobile advertising solutions for brands and marketers.
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Analytics for Developers. It's really easy to get up and running with Keen IO – any time you can ask questions or give feedback directly to the developers working on it
Flurry and Keen IO are both analytics platforms, but they have distinct features and focuses. Flurry, owned by Yahoo, provides comprehensive mobile app analytics, offering insights into user engagement, retention, and monetization. It offers features like user segmentation, event tracking, and funnel analysis, helping developers understand app performance and user behavior. Flurry also provides advertising analytics, allowing businesses to measure the effectiveness of their mobile ad campaigns. On the other hand, Keen IO is a flexible data analytics platform that specializes in event-based analytics and custom data collection. It allows businesses to collect, analyze, and visualize event data from various sources. Keen IO provides robust APIs, query capabilities, and data visualization tools, enabling businesses to gain deep insights into their data.
See also: Top 10 Mobile App Analytics platforms
See also: Top 10 Mobile App Analytics platforms
Flurry vs Keen IO in our news:
2015. App analytics company Keen IO goes open source
The analytics platform provider, Keen IO, has made an exciting announcement by open-sourcing one of its essential features. By open-sourcing these tools, Keen IO enables its customers to integrate the interface into their internal websites and applications, giving them the flexibility to customize and enhance the interface according to their specific needs. This move allows customers, such as Mic, a publisher targeting millennials, to empower their journalists with the ability to directly query data, rather than relying solely on pre-generated reports. The open-source approach encourages collaboration and potential contributions from customers, fostering an environment of continuous improvement and innovation.
2015. Flurry to provide analytics for Apple Watch app developers
Mobile analytics service Flurry, which is under the ownership of Yahoo, has unveiled its support for the Apple Watch. With the increasing number of developers focusing on building applications for the Apple Watch ecosystem, understanding user engagement with these small-screen apps becomes crucial. User behavior and relevant metrics for Apple Watch applications are likely to differ significantly from those of smartphone apps. Flurry's introduction of Apple Watch metrics enables developers to track various aspects, including new users, active users, total event occurrences per day, daily average event occurrences, daily average unique event users, and the percentage of app users engaging with the watch extension. This announcement follows the recent news from mobile marketing firm Fiksu and Kochava, both of which also introduced tracking capabilities for Apple Watch events. App Annie has similarly updated its Store Stats to accommodate Apple Watch tracking. However, as one of the prominent players in the mobile analytics field, Flurry's support is expected to have a widespread impact, reaching a diverse range of app developers.
2014. Yahoo acquired mobile analytics service Flurry
Yahoo is purchasing Flurry, a mobile app analytics and advertising startup, for an estimated price range of $200-$300 million. Flurry collaborates with approximately 170,000 developers, collecting data from 150 billion app sessions per month, to provide valuable insights to app publishers regarding their audiences, app usage, and app performance. This information helps enhance app functionality and optimize revenue generation. Flurry's data powers an advertising platform utilized by brands to target specific audiences on apps within Flurry's network, and enables developers to monetize their apps with more relevant inventory. The acquisition of Flurry not only boosts Yahoo's mobile advertising revenues but also positions Yahoo as a key player in the monetization and utilization of mobile technology as it expands its ad tech business.
