Fathom Analytics vs Plausible

May 23, 2023 | Author: Sandeep Sharma
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Fathom Analytics
Privacy-focused website analytics without compromise. Fathom is a Google Analytics alternative that doesn’t compromise visitor privacy for data. We revolutionized website analytics by making them easy to use and respectful of privacy laws (like GDPR and more).
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Plausible
Simple and privacy-friendly Google Analytics alternative. Plausible is lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, powered by European-owned cloud infrastructure
Fathom Analytics and Plausible are both privacy-focused website analytics tools, but they have some key differences in their features and approach.

Fathom Analytics is a lightweight, self-hosted analytics tool that focuses on simplicity and user privacy. It provides basic website analytics, such as page views, referrers, and device types, without using cookies or collecting personal data. Fathom Analytics emphasizes user privacy by avoiding the use of third-party trackers and ensuring data remains on the user's server. It is suitable for users who prioritize simplicity, privacy, and self-hosting.

On the other hand, Plausible is a cloud-based analytics tool that aims to offer a privacy-first alternative to mainstream analytics solutions. It provides a range of website analytics metrics while prioritizing data privacy and transparency. Plausible uses a simple, clean interface and offers features like real-time analytics, referrer tracking, and event tracking. It also provides an option for self-hosting, giving users control over their data. Plausible is suitable for users who value data privacy, easy implementation, and a cloud-based analytics solution.

See also: Top 10 Web Analytics software
Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com