Facebook Ads vs Twitter Ads

Last updated: October 11, 2016

Facebook Ads
Engage people where they're already engaged. On Facebook, you can target your ads to exactly the people you'd like to connect with. A powerful tool for managing your Facebooks Ads and sponsored stories. Monitor likes, click-through rates, impressions, reach and more.
Twitter Ads
Connect with the most receptive Twitter users at the most relevant moment with our Promoted Products. Build your community of vocal and motivated brand advocates quickly by reaching the Twitter users most likely to be interested in your brand. Deliver your message to non-followers and more of your existing followers with precision thanks to a range of targeting options.
Facebook Ads vs Twitter Ads in our news:

2016. Facebook tests ads in Groups

Facebook is going to serve ads to the 1 billion users of its Groups feature.  The ads will look the same as News Feed ads. They’ll be targeted by Group topic as well as the standard identity-based targeting. It’s that diversity of purposes that could boost the value of Groups ads. If Facebook can find a way to reliably categorize the Groups to enhance ad targeting, it could reach people of different interests with highly relevant and lucrative ads. For example, if someone likes Manchester United football team’s Page it indicates that he is likely to buy sports merchandise.

2016. Twitter invented sponsored stickers for brands

Twitter launched its first branded stickers. Pepsi is the first partner on board in an undisclosed deal that allows Twitter users to plaster stickers designed by the fizzy pop company onto their photos. Doing so and posting the photo triggers a hashtag to appear inside the tweet, which makes it discoverable to Pepsi — perhaps for further promotion or competitions — and that, in turn, helps promote the brand in a different way on Twitter.  Brands can design four or eight stickers — like accessories and other props — for users to add to their own photos. Photos with a brand’s stickers are shared with all of a user’s followers, allowing brands to be featured by their fans in a truly authentic way.

2015. Twitter launched Mobile Ads Manager

Twitter officially launched its new mobile Ads Manager, which allows users of Twitter’s smartphone applications to track their ad campaigns’ performance – including their impressions, engagements, spend, cost per engagement, and engagement rate – while on the go. The feature, while designed for mobile use, stops short of letting users actually build their ad campaigns from their smartphone. Instead, those campaigns must first be started on the web using a desktop or laptop computer. That’s a different path than Facebook recently took with its dedicated Facebook Ads Manager App which lets advertisers to track their current ad campaigns’ performance, as well as create new ones on the fly.

2015. Facebook partners with IBM to make ads targeting easier for big brands

Facebook and IBM announced that they will put some of their advertising tools and experts together to help big companies more closely personalize their marketing to customers. The partnership should boost the relevancy of ads. Theoretically, an avertiser might use IBM's data to determine current customers it wants to target through marketing in e-mail and Facebook. Or a sporting brand might work with IBM and Facebook to target real-time Facebook ads to customers who are currently at a game, based on IBM's location data. The collaboration allows the two Big Blues to double down on big advertisers. The partnership should add an incentive for IBM's Fortune 500 roster of clients to come closer to Facebook, which is looking for more advertising revenue. IBM, in turn, can now take advantage of the incredible wealth of data about consumers that Facebook collects.

2015. Twitter Ads gets Google DoubleClick integration

Twitter will now allow its ads to be bought through DoubleClick’s bid manager to help advertisers centralize their buying. Through the partnership with Google’s DoubleClick ad exchange, ad agencies and other buyers will be able to purchase inventory on websites around the web, as well as Twitter Promoted Tweets from a single interface. Making Twitter ads easier to buy from one of the world’s most popular tools could help boost revenue. That’s something Twitter needs given it missed revenue estimates in today’s earnings. Twitter is also hoping to strengthen advertiser confidence in the return on investment of its direct response commerce ads by working with DoubleClick to properly measure when clicks or actions on Twitter lead to a purchase or conversion. The program will roll out later this year, so advertisers can attribute purchases to Twitter ads across platforms, regardless of whether the ad views or purchases happened on the web or mobile.

2015. Facebook launched automated Product Ads

Facebook added new option Product Ads, a set of tools that lets businesses more effectively target Facebook's 1.4 billion or so users with a new, automated process. With Product Ads, businesses who upload their product catalogs to Facebook can manually create ad campaigns or let Facebook to automatically create campaigns and target various kinds of users with ads it thinks will perform well, based on things like a user's interests, general location and whether they've already been to the advertiser's app or website. Product Ads could prove useful to businesses with deep inventories of attractive products: furniture chains, clothing franchises and so on. (For one, those multi-product ads increase the odds of users finding items to buy.)

2014. Facebook launches hyper-local ads

2014. Facebook takes on Google AdWords with Atlas

Facebook have launched a new advertising platform Atlas that aims at users on any website making use of their Facebook details. Facebook purchased Atlas from Microsoft last year. The service is designed to match Google’s AdWords - it  will allow to publish ads that follow users throughout the web as well as on mobile devices. Advertisers can purchase can purchase ads on websites and apps outside of Facebook and they can choose whether or not to include Facebook social network. Facebook will use not cookies, but user's Facebook log-in information. Though, this is one move that may not sit well with Facebook users, it nonetheless, presents an option to all advertisers, while equally serving as a competition to Google AdWords.

2014. Twitter launches Promoted Video ads

Twitter starts beta testing a new feature called Promoted Video which is aimed at brands looking to upload and distribute their videos to the Twitter network. Advertisers will only pay when a user starts playing a video. The feature expands upon the Twitter Amplify program, which previously focused on big media companies, including the likes of ESPN, NFL, McDonald’s, American Express, BBC and Viacom, to give you an idea.  The company notes that video is one of the most popular forms of media on the network, as test with the newer Twitter Video Card have shown that native Twitter videos generate “better engagement” and more views than they did in the past. Along with Promoted Video’s launch into beta, the company is also working to make it easier for advertisers to set up campaigns by running ads with a Cost Per View (CPV) buying model.

2014. Facebook unveils Business Manager for marketers

Facebook Business Manager is a new tool that lets marketers and agencies manage multiple campaigns via one interface. You can provide access and assign roles to people working on various campaigns, securely share campaign materials. Business Manager also lets marketers add and delete ad accounts connected to a company and revoke permissions to people using the accounts. The tool also provides workflows that make it easier to separate personal and business experiences on Facebook. People can use their Facebook Login to access ad accounts and Pages without having to be friends with other people to gain access.