Eloqua vs Salesforce Marketing Cloud

Oracle Marketing Cloud - the only Modern Marketing solution that integrates cross-channel, content, and social marketing with data management for the enterprise. Transform the way you approach sales and marketing with Eloqua, the world's leading marketing automation and revenue performance management solution. Build and manage your database, efficiently execute marketing campaigns, score and route leads to sales and measure marketing's impact on your business — all in a single product suite.
Salesforce Marketing Cloud
The only platform to build and manage customer journeys. Connect interactions from any channel or device, combining customer data and behaviors to create relevant communications that are delivered in real time, on your customers’ terms. Respond to and anticipate needs and move a customer forward in their unique journey with your brand.
Face to face in the news:

2014 - Salesforce ExactTarget Marketing Cloud allows to build custom apps to compete with Eloqua

Journey Builder for Apps - the new tool in ExactTarget Marketing Cloud is available today for customers. It helps users deliver personalized customer journeys directly from mobile apps. It also allows customers to use the Salesforce CRM platform to connect the customer journey across sales, service, marketing and communities. With this new tool you can build journeys fast with Journey Templates, connect apps to any customer interaction, connect locations and products to the journey, build, scale and deploy engaging, transformational apps. Pricing for Journey Builder for Apps starts at $12,500 per year for a subscription license.