Dynamic Yield vs Optimizely
Last updated: July 23, 2017
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Face to face in the news:
2017 - Marketing personalization startup Dynamic Yield gets $9M funding to catch up with Optimizely
Dynamic Yield, which uses machine learning to help online marketers personalize customer experiences on their site, has added $9 million to its Series C, bringing it to a new total of $31 million. Like Optimizely, Dynamic Yield’s tools gather data from multiple sources, including websites, mobile apps, email, and online ads, that are usually siloed, and uses it to automatically tailor the content that each customer sees based on information about their past purchases, browsing history, and geographical location. The company has established itself as a leading full-stack solution provider for online retailers, publishers, and vendors, for which personalization has become a crucial differentiator and predictor of success.