DotMailer vs SendGrid

May 26, 2023 | Author: Sandeep Sharma
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DotMailer
Email Marketing and Marketing Automation from dotMailer. World class solutions for SMEs, retailers and big brands, with over 70000 users in 150 countries. With dotMailer, advanced tasks become fast tasks and your and your team’s time becomes freed up to do more of the strategic analysis and thinking that drives business growth.
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SendGrid
SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. SendGrid provides reliable delivery, scalability and real-time analytics along with flexible API's that make custom integration a breeze.
DotMailer and SendGrid are both popular email marketing platforms, but they have different features, target audiences, and pricing structures.

DotMailer is an email marketing platform that offers a comprehensive set of tools for creating, sending, and analyzing email campaigns. It provides a user-friendly drag-and-drop editor, advanced segmentation capabilities, and automation features to engage with subscribers effectively. DotMailer also offers robust reporting and analytics to track campaign performance and optimize marketing strategies. It primarily caters to small and medium-sized businesses looking for an all-in-one solution with a focus on ease of use and automation.

SendGrid, on the other hand, is a cloud-based email delivery service that focuses on delivering transactional and marketing emails reliably and at scale. It provides powerful APIs and SMTP integration options, making it a preferred choice for developers and enterprises that require flexibility and customization. SendGrid offers features like email templating, email validation, delivery optimization, and real-time analytics to ensure high deliverability and engagement rates. It is suitable for businesses that have advanced email sending needs and require seamless integration with their existing systems.

See also: Top 10 Email Marketing Solutions
DotMailer vs SendGrid in our news:

2018. Twilio acquired email API platform SendGrid



The communications platform Twilio recently completed the acquisition of the API-centric email platform SendGrid for approximately $2 billion. Twilio's primary emphasis lies in omnichannel communication, with email constituting a significant component of its offerings. While Twilio already provides a wide range of services encompassing voice, video, and chat, it had not prioritized email to the same extent. With this acquisition, Twilio gains the ability to swiftly develop expertise in email-related technologies and expand its services in that domain.


2017. Email Marketing company SendGrid raised $131 million



SendGrid, the marketing email company, has successfully raised $131 million through its initial public offering (IPO) with a pricing of $16 per share, exceeding the anticipated range of $13.50 to $15.50. Starting from Wednesday, the company will be listed on the New York Stock Exchange under the ticker symbol SEND. SendGrid specializes in assisting businesses with their marketing email campaigns and boasts the impressive milestone of processing over one trillion emails, as stated in its IPO filing. The company acknowledges competition from SparkPost, MailChimp, and various divisions of Amazon, Oracle, and Salesforce.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com