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Creatio vs HubSpot
August 20, 2023 | Author: Sandeep Sharma
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Creatio (formerly bpmonline) is a single platform to accelerate sales, marketing, service. It's a process-driven cloud based software that connects the dots between marketing, sales and customer service, allowing to efficiently manage the complete customer journey – from lead to order, and to ongoing account maintenance.
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HubSpot offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. They’re powerful alone — but even better when used together.
Creatio and HubSpot are both popular customer relationship management (CRM) platforms that aim to streamline sales, marketing, and customer service processes.
Creatio, formerly known as bpm'online, is a comprehensive CRM solution that offers a wide range of features including lead management, opportunity management, email marketing, and service automation. It is known for its intuitive interface, visual process management, and extensive customization capabilities. Creatio is often favored by mid-sized to large enterprises looking for a flexible CRM solution that can be tailored to their specific needs.
HubSpot, on the other hand, is a widely recognized inbound marketing and sales platform that includes a CRM module. It provides tools for managing contacts, deals, and tasks, as well as marketing automation features such as email marketing, lead nurturing, and social media management. HubSpot's focus on inbound marketing strategies and its user-friendly interface make it a popular choice for small to mid-sized businesses that prioritize marketing and lead generation.
See also: Top 10 Online CRM software
Creatio, formerly known as bpm'online, is a comprehensive CRM solution that offers a wide range of features including lead management, opportunity management, email marketing, and service automation. It is known for its intuitive interface, visual process management, and extensive customization capabilities. Creatio is often favored by mid-sized to large enterprises looking for a flexible CRM solution that can be tailored to their specific needs.
HubSpot, on the other hand, is a widely recognized inbound marketing and sales platform that includes a CRM module. It provides tools for managing contacts, deals, and tasks, as well as marketing automation features such as email marketing, lead nurturing, and social media management. HubSpot's focus on inbound marketing strategies and its user-friendly interface make it a popular choice for small to mid-sized businesses that prioritize marketing and lead generation.
See also: Top 10 Online CRM software
Creatio vs HubSpot in our news:
2023. HubSpot unveils strategy to integrate AI across the platform
HubSpot, the marketing and CRM platform, has unveiled its comprehensive AI strategy known as HubSpot AI. While the incorporation of AI elements has been an ongoing effort for HubSpot and other enterprise SaaS vendors, the advent of technologies like ChatGPT has prompted HubSpot to adopt a more extensive approach while retaining earlier features. The CRM database stores valuable company data, enabling users to gain insights into customer profiles, encompassing basic information, purchase history, customer service interactions, and more. HubSpot AI encompasses a four-pronged strategy, starting with content assistants that assist users in generating various content types across the platform. Additionally, AI agents, currently in different development stages, aim to automate customer service tasks and answer queries. The third component, AI Insights, provides predictive analytics, such as identifying customers likely to churn or make a purchase, a capability integrated into the platform over time.
2021. Creatio raises $68M for its low-code CRM platform
Creatio, a low-code platform designed to streamline business processes, has secured $68 million in funding. One of Creatio's key strengths lies in its specialization within the CRM space, offering efficient automation solutions for marketing and sales-related tasks. The platform's competitive advantage lies in its ability to rapidly automate processes, allowing companies to transition from a low-code platform to live applications quickly. The low-code industry, in which Creatio operates, is currently experiencing significant investment and growth.
2020. HubSpot’s new end-to-end sales hub aims to simplify CRM for mid-market customers
HubSpot, renowned for its role in shaping the concept of inbound marketing, has unveiled the HubSpot Sales Hub Enterprise. While the company has been providing a CRM tool for five years, which has successfully addressed the usability concerns of salespeople, the new offering aims to deliver a comprehensive approach that caters to the needs of not only sales professionals but also management and system administrators. HubSpot recognizes that larger players in the industry, such as Adobe, Salesforce, and SAP, typically acquire various components of the technology stack and integrate them into their solutions, or customers themselves piece together different elements. In contrast, HubSpot believes that developing a unified, integrated solution in-house will naturally result in a more user-friendly experience.
2020. HubSpot unveils new content management system for marketers
HubSpot, a renowned inbound marketing firm, has introduced a dedicated content management system (CMS) specifically designed to simplify the process of adding and updating content for marketing professionals. While content management has always been a fundamental aspect of HubSpot's offerings, this new CMS has been developed from scratch with marketers in mind. It provides developers with the flexibility to use their preferred programming languages while leveraging the modular structure of the HubSpot CMS. Simultaneously, the user-friendly interface empowers marketers to make frequent changes necessary for modern websites.
2019. Bpm’online rebrands as Creatio
Low-code business process automation and CRM company Bpm'online has made an exciting announcement - it is undergoing a rebranding and will now be known as Creatio. This new name embodies the company's firm belief that individuals will possess the ability to become developers, empowering them to automate concepts and craft tailored solutions within a matter of minutes. Creatio has earned considerable recognition as a market leader, acknowledged by prominent industry analysts. Its intelligent platform enables the swift acceleration of sales, marketing, service, and operational processes for a vast customer base and numerous global partners.
2018. HubSpot added customer service tools to its marketing platform
HubSpot is venturing beyond sales and marketing by officially introducing its Service Hub, a comprehensive solution for managing customer service. This expansion includes an all-in-one inbox for organizing all customer communications, a bot-builder to automate certain customer interactions, features for developing a company knowledge base (which can be utilized by the bot-builder), survey creation tools, and a dashboard for monitoring the performance of your service team. Service Hub is seamlessly integrated with HubSpot's existing products, enabling businesses to track customer interactions across sales, marketing, and support.
2017. HubSpot unveiled Conversations
CRM, marketing, sales, and customer experience provider HubSpot has introduced a range of product updates, including notable integrations with Facebook for advertising purposes, Shopify for ecommerce functionalities, and the introduction of a new tool called "Conversations." The Conversations tool, facilitated by chatbots, consolidates customer messages into a single inbox, representing the evolution of HubSpot's live chat platform. This unified messaging system becomes crucial during significant transitions, such as the handoff from sales to support. Key features of Conversations include seamless integration with HubSpot CRM and the ability to create chatbots, leveraging the technology obtained from HubSpot's recent acquisition of the chatbot platform, Motion AI. These updates aim to enhance customer interactions and streamline communication processes within the HubSpot platform.
2017. Marketing platform HubSpot acquires AI startup Kemvi
Inbound marketing and sales platform HubSpot has made an acquisition of Kemvi, a startup that utilizes artificial intelligence and machine learning to assist sales teams. A short while ago, Kemvi introduced DeepGraph, a product that examines public data to enable salespeople in identifying the optimal time (such as after a job transition or the release of an article) to connect with potential customers. Additionally, it takes proactive measures to verify leads. HubSpot was actively seeking innovative ways to incorporate AI technology into its platform as a means to combat competitors. The acquisition of Kemvi was especially attractive to HubSpot due to its ability to address a genuine requirement among salespeople.
2015. Bpm’online updates its CRM for Financial Services
Bpm’online CRM for Financial Services is designed to empower firms in delivering exceptional customer service. With new features dedicated to corporate banking, lending, underwriting, and product portfolio integration, the product equips a wider range of institutions with the necessary tools to gain a comprehensive 360-degree view of customers and transform it into a competitive advantage. Bpm’online CRM for Financial Services offers banks all the essential tools to streamline crucial customer-facing processes. It comprises four products: marketing, bank sales, lending, and bank customer center, which can be utilized as standalone applications or integrated as a bundle of modules. Banks have the flexibility to select the products that align best with their business requirements, with each product supported by a robust business process management engine. By adhering to pre-defined processes within bpm’online, agents incorporate industry best practices into their workflow, ranging from identifying prospective clients to recommending the most relevant banking products to existing customers at the most opportune moments.
2015. Bpm’online showcases latest process-driven CRM innovations, deployments at CRM Evolution 2015
Bpm'online, a provider of process-driven CRM software for marketing, sales, and service, demonstrated the growing market momentum for CRM solutions with robust process engines at the CRM Evolution conference today. The introduction of new customers such as HaloPays and Portman, as well as the process-driven enhancements in bpm'online's latest version 7.6, exemplify why 8 out of 10 new bpm'online customers in the previous quarter have chosen to replace their existing CRM systems with bpm'online's acclaimed, flexible, and process-oriented approach. The bpm'online CRM solution's core is built on a BPM platform, enabling businesses to easily configure their business processes without requiring technical specialists or coding. This grants companies the agility to continually experiment with different approaches and processes to determine the most effective ones, thus ensuring their success in a highly competitive environment.
