Creatio vs HubSpot

Last updated: February 22, 2021

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Creatio
Creatio (formerly bpmonline) is a single platform to accelerate sales, marketing, service. It's a process-driven cloud based software that connects the dots between marketing, sales and customer service, allowing to efficiently manage the complete customer journey – from lead to order, and to ongoing account maintenance.
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HubSpot
HubSpot offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. They’re powerful alone — but even better when used together.
Creatio vs HubSpot in our news:

2021. Creatio raises $68M for its low-code CRM platform



Creatio, low-code platform that helps other companies automate business processes, has raised $68 million. Creatio also has a genre focus, namely that it touts its platform’s ability to help automate work in the CRM space — think marketing and sales-related tasks. Creatio’s competitive edge comes in part from how quickly it can help companies automate; the faster that companies can get from a low-code platform to live apps matters. The low-code world that Creatio competes in is a broad space that is seeing active investment now.


2020. HubSpot’s new end-to-end sales hub aims to simplify CRM for mid-market customers



HubSpot, the firm that made its name by helping to define the in-bound marketing concept, announced the HubSpot Sales Hub Enterprise. While the company has been offering a CRM tool for five years now, where they feel they have addressed ease-of-use issues for salespeople, the new tool is about bringing a new end-to-end approach addressing not only the needs of sales people, but management and system admins, as well. HubSpot specifically sees larger companies in this space, like Adobe, Salesforce and SAP, acquiring different pieces of the stack, then incorporating them into a solution, or customers pulling together different pieces of the stack themselves. The company believes that by building a single integrated solution themselves, it’s going to be naturally easier to use.


2020. HubSpot unveils new content management system for marketers



HubSpot, the inbound marketing firm, is launching a standalone content management system designed to make it easy for marketing personnel to add and update content. While content management, in a sense, has been core to HubSpot from the beginning — many companies use their blogging platform, for example — the company built this one from the ground up for marketers. It allows developers to use the languages they want to build the site, while taking advantage of the HubSpot CMS’s modular structure. At the same time, the modules give marketers a friendly interface to make frequent changes required in a modern website.


2019. Bpm’online rebrands as Creatio



Low-code business process automation and CRM company Bpm’online has announced that it is rebranding to Creatio. The new name reflects company's strong belief that everyone will become a developer, able to automate ideas and create custom solutions in minutes. The company has been highly recognized as a market leader by key industry analysts. Its intelligent platform accelerates sales, marketing, service and operations for thousands of customers and hundreds of partners worldwide.


2018. HubSpot added customer service tools to its marketing platform



HubSpot is expanding beyond sales and marketing with the official launch of its Service Hub for managing customer service. It includes an universal inbox for all your customer communications, a bot-builder to automate some of those customer interactions, tools for building a company knowledge base (which can then be fed into the bot-builder), tools for creating surveys and a dashboard to track how your service team is doing. ServiceHub benefits from being integrated with HubSpot’s existing products, allowing businesses to track their interactions with a customer across sales, marketing and support.


2017. HubSpot unveiled Conversations



CRM, marketing, sales and customer experience provider HubSpot unveiled a series of product updates that include integrations with Facebook (advertising), Shopify (ecommerce) and a new "Conversations" tool that, with the help of chatbots, unites customer messages into one inbox. According to HubSpot, Conversations is the evolution of our live chat platform. Having messages in one place is critical for moments like the handoff from sales to support. Features include conversation tie-ins to HubSpot CRM and the ability to build chatbots to aid the conversations process — leveraging technology from HubSpot’s recent acquisition of chatbot platform Motion AI.


2017. Marketing platform HubSpot acquires AI startup Kemvi



Inbound marketing and sales platform HubSpot has acquired Kemvi, a startup applying artificial intelligence and machine learning to help sales teams. A few months ago, Kemvi launched DeepGraph, a product that analyzes public data so that salespeople can ident ify the best time (say, after a job change or the publication of an article) to reach out to potential customers. It also proactively reaches out to verify leads. HubSpot  had been looking for new ways to bring AI technology into its platform to fight alternatives. It found Kemvi particularly appealing because it addressed a real need among salespeople.


2015. Bpm’online updates its CRM for Financial Services



Bpm’online CRM for Financial Services helps firms to deliver exceptional customer service. New features for corporate banking, lending, underwriting, and product portfolio integration enable the product to arm even more institutions with the tools to obtain a 360-degree customer view and turn it into a competitive edge. Bpm’online CRM for Financial Services supplies banks with all the necessary tools to cover key customer facing processes. It includes four products that can be used as standalone applications or integrated as a bundle of modules: marketing, bank sales,  lending and bank customer center. Banks can choose any or all products that best fit their business needs – each backed by robust business process management engine. By following pre-defined processes in bpm’online, agents bring industry best practices to their work, from identifying prospective clients to suggesting the most relevant banking products to existing customers at the right time.


2015. Bpm’online showcases latest process-driven CRM innovations, deployments at CRM Evolution 2015



Bpm'online, whose process-driven CRM software for marketing, sales and service helps over 6,000 organizations win more customers, faster, showcased the market momentum behind adoption of CRM solutions with strong process engine at the CRM Evolution conference today. New customer deployments including HaloPays and Portman, announced today, along with process-driven enhancements in bpm’online’s latest version 7.6, typify why 8 out of 10 new bpm’online customers in the past quarter have replaced other CRM systems with bpm’online’s award winning, flexible and process-rich approach. The BPM platform as a core of the bpm’online CRM solution enables quick and easy business process configuration – with no tech specialist or coding involved. This offers companies the agility to constantly test different approaches and processes to see what works best, remaining successful in a highly competitive environment.


2015. HubSpot launches own CRM system



HubSpot, a company best known for its marketing tools, launches its CRM product out of beta. The product is free, but HubSpot’s sales “acceleration” tool, Sidekick, will run you $50 per seat, per month. The company describes the CRM tool as built to help sales reps avoid some of the tedium that comes with data entry and interaction management. Its tool automatically takes in data from a reps sales process, and arranges it in a chronological format. The model of getting free software into companies and then upselling their IT departments is a method that software companies like Dropbox and Box have used to strong effect. There are still costs associated with that sales process, but, certainly, having your products inside more shops does cut some friction.