CrazyEgg vs Optimizely

May 25, 2023 | Author: Sandeep Sharma
CrazyEgg and Optimizely are two distinct tools that serve different purposes in the realm of website optimization and user experience. CrazyEgg specializes in visualizing user behavior through heatmaps, scrollmaps, and click tracking. It helps businesses understand how visitors interact with their website, identify areas of high engagement or friction, and make data-driven decisions to improve user experience and conversion rates. CrazyEgg's focus is on visual insights and optimization.

Optimizely, on the other hand, is an experimentation platform that allows businesses to create and run A/B tests, multivariate tests, and personalization campaigns. It enables businesses to test different variations of their website or app to determine which performs better and drives higher conversions. Optimizely offers a range of features for designing experiments, targeting specific audience segments, and analyzing test results to optimize the user experience and achieve business goals.

See also: Top 10 Web Analytics software
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CrazyEgg
A Crazy Egg heatmap lets you collect more than 88% of the data you would using a traditional eye-tracking process. At a fraction of the price. With no hardware. Almost no IT involvement. And no strings attached. A heatmap is an easy way to understand what users want, care about and do on your site by visually representing their clicks - which are the strongest indicators of visitor motivation and desire.
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Optimizely
Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Optimizely Digital Experience Platform helps you unlock your digital potential.
CrazyEgg vs Optimizely in our news:

2021. Optimizely to acquire Welcome to help marketers drive Customer Experience outcomes



Optimizely, a leading digital experience platform (DXP) provider, has announced a definitive agreement to acquire Welcome, a four-time Gartner Leader. Welcome combines the top capabilities of content marketing platforms (CMP), marketing resource management (MRM), and digital asset management (DAM) into a unified solution. This acquisition will enable the combined company to empower marketing teams worldwide to generate tangible business value by delivering improved customer experiences. In today's digital-first landscape, the internal marketer experience plays a pivotal role in shaping the external customer experience. Marketers, operating in an increasingly hybrid work environment, bear the responsibility of driving business growth and promptly adapting to the ever-evolving needs of the digital consumer. However, the complexity and fragmentation of the marketing stack hinder their ability to provide personalized and contextual experiences, as well as create relevant content at scale.


2020. Episerver to acquire Optimizely, the world’s leading Experience Optimization platform



Episerver, recognized as a leader in the Gartner Magic Quadrant for Digital Experience Platforms, has made an official announcement regarding its agreement to acquire Optimizely, the leading provider in experimentation and optimization solutions. This strategic union results in the formation of the most advanced digital experience platform, enabling the optimization of every customer interaction throughout the entire user journey. By combining Episerver's expertise in creating digital experiences through content and commerce with Optimizely's capabilities in experimentation and optimization across touchpoints, marketers gain the power to develop experiences that continually improve and evolve over time.


2015. Website personalization service Optimizely raises $58M



Optimizely, the renowned company synonymous with A/B testing, has secured $58 million in funding. While Optimizely is widely recognized for its tools that enable customers to test different variations of their websites and determine the most effective one, it has been expanding its horizons. The company ventured into new territories by introducing Optimizely for iOS last year, followed by the recent launch of Optimizely Personalization. As a result, Optimizely has established itself as a leading service for optimizing websites (according to Alexa) and mobile apps (according to MixRank). Esteemed customers such as CNN, Microsoft, and Virgin America have entrusted Optimizely with their optimization needs. Despite the existence of numerous A/B testing tools in the market, Optimizely stands out by prioritizing the development of "best in class products" and fostering integrations with a diverse range of partners.


2015. A/B website testing service Optimizely to focuse on personalized experience



A/B website testing tool Optimizely extends its capabilities beyond testing by introducing a new product called Optimizely Personalization, enabling online publishers to deliver customized experiences to their users. The personalization features of this product can be categorized into four key areas. Firstly, there is the ability to connect data, allowing companies to utilize their customer data and integrate information from services like BlueKai, Tealium, and Lotame. Secondly, there is the functionality to discover audiences, where Optimizely suggests various audience segments that companies can target with personalized experiences. Thirdly, there is the option to optimize experiences, allowing the creation of different pages tailored to specific segments. Lastly, there is the capability to understand impact, enabling the analysis of data to determine the effectiveness of personalization in driving engagement, purchases, or any other desired outcomes.


2015. Optimizely unveiled revolutionary website statistics engine


The website optimization platform Optimizely has introduced a new feature called Stats Engine, which enhances the company's experience optimization platform. This feature provides test results that are consistently valid and unrestricted by the limitations of traditional statistical analysis. Developed in partnership with statisticians from Stanford University, Stats Engine leverages innovative statistical analysis techniques. Alongside the platform's proprietary algorithms, it enables customers to interpret and take action on data with greater speed and confidence than ever before, according to the company.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com