Constant Contact vs iContact

May 19, 2023 | Author: Sandeep Sharma
21
Constant Contact
Constant Contact's Small Business Marketing suite of tools help you reach, engage, and acquire new customers through email, events, and social media. Log in once and create campaigns that adapt to your changing goals, from one place. With the Constant Contact Toolkit you can easily send newsletters, run a Facebook promotion, manage events, get feedback, and more. Sync the tools you already use—like Google Analytics, Facebook, and Salesforce—with your campaigns, too.
7
iContact
iContact is the email marketing solution to grow your business. Regardless of skill level, you can experience the difference. With iContact, you can take your marketing dollars further by sharing your ideas, strengthening your customer relationships, and increasing your brand awareness through email. Our easy-to-use tools move you seamlessly from building lists and designing emails, to sending messages and tracking opens and clicks. Check out key features of our email marketing solutions below.
Constant Contact and iContact are both popular email marketing platforms, but they have some key differences that set them apart. Here are the main distinctions between the two:

1. User Interface and Ease of Use: Constant Contact offers a user-friendly interface with a drag-and-drop email editor and customizable templates, making it easy for users of all skill levels to create professional-looking emails. iContact also provides a user-friendly interface with similar drag-and-drop functionality and customizable templates.

2. Pricing and Plans: Constant Contact offers tiered pricing plans based on the number of subscribers, with additional features available at higher price points. iContact also offers tiered pricing based on the number of subscribers, with different plans offering various features. The pricing structures and features included in each plan may vary, so it's important to compare them to find the best fit for your needs.

3. Automation and Autoresponders: Constant Contact provides automation features that allow you to create email journeys and autoresponders based on subscriber actions and behavior. iContact also offers automation capabilities, including autoresponders and triggered campaigns, but the level of sophistication and flexibility may vary.

4. Deliverability and Email Testing: Both Constant Contact and iContact prioritize email deliverability to ensure that your emails reach recipients' inboxes. They provide tools for testing and optimizing email deliverability, such as spam score analysis and inbox previews. However, the deliverability rates and testing options may differ between the two platforms.

5. Integrations and Third-Party Apps: Constant Contact integrates with a wide range of third-party apps and platforms, including popular e-commerce and CRM systems. iContact also offers integrations with various apps and platforms, although the number and range of integrations may differ.

6. Customer Support: Constant Contact offers 24/7 customer support via phone, chat, and email, along with a comprehensive knowledge base and video tutorials. iContact provides customer support through phone and email during business hours, as well as online resources and guides.

See also: Top 10 Email Marketing Solutions
Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com