Confirmit vs SurveyMonkey

May 27, 2023 | Author: Sandeep Sharma
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Confirmit
Software that enables organizations to conduct customer and employee feedback, and market research programs. Our customers are primarily Global 5000 companies and Market Research agencies worldwide, who rely on our wide range of products for feedback/data collection, panel management, data processing, analysis, and reporting.
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SurveyMonkey
Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey service. Build your own surveys or choose from our templates. Choose how to distribute and start collecting responses. Use our powerful analytical tools for intelligent insights.
Confirmit and SurveyMonkey are both popular survey and feedback management platforms, but they differ in their target audience, features, and customization options. Confirmit is primarily aimed at market research agencies and enterprise-level organizations, offering advanced survey capabilities, sophisticated research features, and robust feedback management tools. It provides extensive reporting and analytics functionalities, multichannel feedback collection options, and advanced data integration capabilities. Confirmit is known for its flexibility and customization options, allowing users to tailor surveys to their specific needs. On the other hand, SurveyMonkey is designed for a broader range of users, including businesses, academic researchers, and individuals. It offers a user-friendly interface, a wide variety of pre-built survey templates, and basic analytics features.

See also: Top 10 Online Survey software
Confirmit vs SurveyMonkey in our news:

2014. SurveyMonkey invested in mobile feedback service Apptentive



Leading the Series A funding is Apptentive, a company that provides in-app feedback tools for developers to engage with their app users, request reviews, and facilitate direct communication. This funding round was spearheaded by online survey service SurveyMonkey. The partnership between SurveyMonkey and Apptentive aims to offer technical and product interactions specifically tailored for mobile customers. Apptentive faces competition from various solutions in the market, including Appsfire, Appboy, Helpshift, Mixpanel, Localytics, and others. One of Apptentive's standout features is its proprietary measurement called "Love Score," which enables app developers to gauge how well their app is received compared to others in the app ecosystem. The Love Score reports provide valuable customer insights, such as the app's popularity relative to competitors, analysis of app store reviews, assessment of reviewer quality and bias, and more.


2014. SurveyMonkey acquires competitor FluidSurveys



Today, SurveyMonkey, the world's foremost online survey platform, has officially announced its acquisition of Fluidware. Fluidware is a provider of online survey and application review tools, known for their offerings FluidSurveys and FluidReview. This acquisition is highly complementary and will serve to expand SurveyMonkey's global presence, particularly in the desirable Canadian market where Fluidware has established itself as an industry leader. SurveyMonkey's CEO, Dave Goldberg, expressed enthusiasm for the collaboration with the talented Fluidware team, emphasizing the company's commitment to attracting new customers, accessing new territories, and harnessing cutting-edge technologies. These efforts align with SurveyMonkey's overarching mission of assisting customers in making informed decisions.


2011. SurveyMonkey acquires competitor Zoomerang



When faced with the challenge of acquiring a major competitor without sufficient funds, one viable solution is to form a partnership with a private equity firm. In the case of SurveyMonkey, they have successfully employed this strategy by collaborating with TPG Capital to acquire MarketTools' products: Zoomerang, ZoomPanel, and TrueSample. Through the acquisition of ZoomPanel, SurveyMonkey's burgeoning online panel service will experience substantial growth, expanding its panelists from 500,000 to an impressive total of 2.5 million. This significant increase in panelists greatly enhances SurveyMonkey's value proposition for businesses seeking to conduct comprehensive market research. Furthermore, the inclusion of TrueSample will play a crucial role in elevating the quality of SurveyMonkey's research practices. By eliminating fake and duplicate responses, disengaging uninterested respondents, and leveraging the technological capabilities of SurveyScore, TrueSample will actively contribute to the improvement and accuracy of SurveyMonkey's research endeavors.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com