Clicky vs KISSmetrics

May 25, 2023 | Author: Sandeep Sharma
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Clicky
Clicky Web Analytics enables bloggers and small websites to get insights and live information about their online visitors. Clicky lets you see every visitor and every action they take on your web site, with the option to attach custom data to visitors, such as usernames or email addresses. Analyze each visitor individually and see their full history.
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KISSmetrics
KISSmetrics takes all the data you’re collecting and ties it to real people. Every last piece gets connected to a real person. All of it. It doesn’t matter if people bounce around between different browsers and devices. Or even if it takes them 6 months to come back. You’ll see what real people do. You get all the reports that you’ve come to expect from analytics. Funnels, cohorts, revenue, metrics, it’s all there. You’ll also get the one thing you won’t be able to live without: people.
Clicky and KISSmetrics are both web analytics tools that offer insights into user behavior and website optimization, but they differ in their approach, features, and focus areas.

Clicky primarily focuses on real-time analytics, providing up-to-the-minute data on website visitors, actions, and conversions. It offers features like heatmaps, visitor segmentation, goal tracking, on-site analytics, and customizable dashboards. Clicky's emphasis is on understanding user interactions as they happen, allowing users to make data-driven decisions in real-time.

KISSmetrics, on the other hand, specializes in customer analytics and focuses on tracking and analyzing user behavior throughout the entire customer journey. It offers features like cohort analysis, funnel tracking, customer segmentation, and customer lifetime value measurement. KISSmetrics helps businesses understand how users engage with their website and how their actions contribute to long-term customer success.

See also: Top 10 Web Analytics software
Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com