 |
Chartbeat vs KISSmetrics
May 29, 2023 | Author: Sandeep Sharma
2
Chartbeat provides real-time analytics for publishers and media content creators. Get live real-time data about your website performance. Whether it's incorporating loyalty insights into your morning meetings or relying on one-glance homepage stats, fire up your strategy with data designed specifically for media sites.
3
KISSmetrics takes all the data you’re collecting and ties it to real people. Every last piece gets connected to a real person. All of it. It doesn’t matter if people bounce around between different browsers and devices. Or even if it takes them 6 months to come back. You’ll see what real people do. You get all the reports that you’ve come to expect from analytics. Funnels, cohorts, revenue, metrics, it’s all there. You’ll also get the one thing you won’t be able to live without: people.
Chartbeat and KISSmetrics are both analytics platforms, but they have different focuses and features. Chartbeat specializes in real-time website analytics and audience engagement for publishers. It provides real-time data on user behavior, content engagement, and site performance, enabling publishers to monitor audience engagement, optimize content strategy, and make data-driven decisions in real-time. Chartbeat's emphasis is on understanding user behavior as it happens. On the other hand, KISSmetrics focuses on customer analytics and behavior tracking across various digital channels. It helps businesses understand individual customer journeys, track conversions, and analyze the effectiveness of marketing campaigns. KISSmetrics allows businesses to create customer profiles, segment audiences, and measure customer lifetime value.
See also: Top 10 Web Analytics software
See also: Top 10 Web Analytics software
Chartbeat vs KISSmetrics in our news:
2014. Chartbeat wants web analytics standards to be open
The real-time web analytics service, Chartbeat, has taken a transparent approach by publicly sharing all the metrics, standards, and measurement methods it employs internally. This includes providing a comprehensive breakdown of the weaknesses and limitations associated with these practices. Tony Haile, the CEO of Chartbeat, believes that the web measurement and analytics industry still heavily relies on secretive tactics and deceptive practices. To combat this, he has chosen to disclose his company's entire measurement process and methods, with the hope that others will follow suit. Traditionally, measurement and analytics companies, as well as the media and publishing companies that constitute their primary clientele, have kept their methodologies private to a large extent. By taking a different approach, Chartbeat aims to promote transparency and encourage a more open sharing of practices within the industry.
