Campaign Monitor vs Pardot
Last updated: November 04, 2015
Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results. Our template builder makes it easy for anyone to design beautiful email templates in minutes. Choose from a range of layouts, add your logo and tweak the colors. Each template is automatically optimized for mobile devices and looks great in every email client.
Pardot offers a software-as-a-service marketing automation application that allows marketing and sales departments to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Pardot features certified CRM integrations with salesforce.com, NetSuite, Microsoft Dynamics CRM, and SugarCRM, empowering marketers with lead nurturing, lead scoring, and ROI reporting to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
Campaign Monitor vs Pardot in our news:
2015 - Marketing software Pardot improves collaboration and productivity
B2B marketing automation software Pardot (owned by Salesforce) rolled out several nice productivity and collaboration improvements: Chrome extension, that can track emails, faster data synchronization, data visualization and new customization features for reporting. The Chrome extension for Gmail - is a marketing automation plug-in that lets sales reps send trackable emails directly from Gmail. It is not just about making life easier for sales reps so they can sell more and better; it's also a new B2B tool, almost a stealth one as it is disguised as an innocent email plug-in, for sales. It's a similar story with the other enhancements. The data synch with Salesforce is now the fastest out of any marketing automation tool, checking for changes every two minutes. It's convenient for the reps, and surfacing prospect insights so sales reps can respond before the competition is crucial.
2014 - Salesforce announced Sales Reach to promote Pardot
The majority of Salesforce revenue comes from subscriptions to the Sales Cloud. But the company also wants to earn more on marketing solutions, because it spent as much as $2.5 billion last summer to buy ExactTarget/Pardot marketing-automation and campaign-management software. So yesterday it announced the new feature for Sales Cloud - Sales Reach, an optional that will bring the basics of Salesforce.com's marketing-oriented Pardot offering to salespeople. It will help salespeople create micro campaigns, track responses to those campaigns, and get real-time notifications when prospects interact with campaign content (such as downloads, event invites, or videos). What's more, salespeople will be able to invite prospects to join communities, and they will be able to do all of the above through their Salesforce1 mobile apps. Sales Reach will be available in the first half of 2015.