Buffer vs Zoho Social

August 20, 2023 | Author: Sandeep Sharma
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Buffer
Buffer is a software application designed to manage social networks, by providing the means for a user to schedule posts to Twitter, Facebook and Linkedin. Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share posts for you through the day.
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Zoho Social
Social media management software for growing businesses. Manage multiple social networks, schedule unlimited posts, monitor keywords, and collaborate with your team — all from a single dashboard.
Buffer and Zoho Social are both social media management tools, but they offer different features and functionalities that cater to different needs. Buffer is a popular social media scheduling and publishing tool that allows users to schedule posts across various social media platforms, manage multiple accounts, and analyze engagement metrics. It offers a clean and user-friendly interface, and its strength lies in its simplicity and ease of use. On the other hand, Zoho Social is a comprehensive social media management platform that offers features such as scheduling, publishing, monitoring, and analytics. It provides deeper social media listening capabilities, audience targeting, and collaboration features. Zoho Social is part of the larger Zoho ecosystem, allowing seamless integration with other Zoho products.

See also: Top 10 Social Media Management tools
Buffer vs Zoho Social in our news:

2018. Zoho Social got richer analytics, support for Google My Business



Social media management software Zoho Social has introduced an enhanced Reports tab, featuring a redesigned interface and new data sets and graphs. The revamped Reports tab offers a comprehensive overview of statistics, including Audience demographics, Posts and Engagement analytics, Performance, and Reach & Impression. Users can delve deeper into each area for detailed insights. Moreover, Zoho Social now provides custom dashboards for Professional and Agency edition customers. Additionally, the platform has integrated with Google My Business, enabling businesses to schedule and publish posts to their GMB accounts, monitor and respond to reviews, and effectively manage their presence across multiple locations using their GMB account within Zoho Social.


2017. Zoho Social adds CRM integration, Instagram scheduling



Every social interaction presents an opportunity for lead generation, which is why the social media management tool Zoho Social has introduced integration with Zoho's CRM. This integration enables the automatic creation of new leads from various social networks, including Twitter timelines, likes, keywords, and followers, as well as Facebook likes, posts, and messages, and Google+ keywords, among others. By leveraging this feature, businesses can effectively track the revenue generated from their social media marketing efforts. Additionally, Zoho Social now offers Instagram scheduling and posting functionality. This is particularly beneficial for brands utilizing Instagram reposts to enhance their profile and drive engagement. The Repost for Instagram feature on Zoho Social streamlines and automates this process, facilitating efficient management of Instagram content.


2015. Zoho introduced SocialShare - the tool for brands sharing content



Zoho SocialShare is an innovative browser plugin introduced by the social media marketing service Zoho Social, aimed at assisting brands in effortlessly curating and sharing content. This plugin eliminates the need to switch between browser tabs when encountering an intriguing and relevant article for your audience. By simply clicking on the Zoho SocialShare icon in your browser, you can seamlessly share the content. Additionally, it enables you to save content as draft ideas for future reference or discussions, schedule sharing at convenient times, and select your preferred lines for sharing. All the content shared through Zoho SocialShare will be displayed in your Zoho Social dashboard, providing insights into your audience's engagement with various articles and helping you determine the most effective strategies. Zoho SocialShare is compatible with Firefox and Chrome web browsers and is available for free with all Zoho Social plans.


2015. Zoho launched social media management service Zoho Social



Zoho has introduced an innovative social media marketing tool called Zoho Social. This comprehensive platform offers a real-time monitoring dashboard, enabling users to actively listen to conversations related to their brand or specific keywords. With instant notifications, users can stay updated and respond promptly to relevant discussions. Zoho Social also provides valuable pre-publishing insights by analyzing engagement from previous posts and audience activity. It offers information on the estimated percentage of the audience that will see a post at a given time, suggests optimal posting times, and allows for post scheduling. The Reports section offers a comprehensive view of social network-specific statistics and in-depth analytics, providing valuable insights into audience behavior and content engagement. Additionally, users can create customized reports that focus on the key metrics essential to their business. With Zoho Social, businesses can efficiently manage their social media presence, engage with their audience, and gain actionable insights to optimize their marketing strategies.


2014. Social media management service Buffer raises a $3.5 million



The social media management company, Buffer, is in the process of raising a $3.5 million Series A funding round. Buffer offers users a convenient solution for sharing social media content by allowing them to schedule online posts throughout the day. With Buffer, users can intelligently share pictures, links, or videos on platforms such as Facebook, Twitter, LinkedIn, and Google+. By simply adding content to their Buffer, it will be automatically posted at optimal times throughout the day, ensuring better engagement. Buffer is compatible with various devices, thanks to its extensive range of app integrations, browser extensions, and shortcuts. Despite generating a monthly revenue of nearly $400,000, Buffer has managed to maintain profitability.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com