 |
Brandwatch vs Sysomos
August 20, 2023 | Author: Sandeep Sharma
15
Powerful social media monitoring and analytics tool, chosen by pioneering brands and agencies all over the world.
5
Sysomos offers innovative social media monitoring tools that deliver actionable data. Sysomos MAP and Heartbeat enable new levels of social intelligence. Sysomos helps you monitor, analyze, gather insights and ultimately, make the decisions that allow you to create better products and services for your customers.
Brandwatch and Sysomos are both prominent social media analytics platforms, but they have key differences. Brandwatch is a comprehensive social listening and intelligence platform that allows businesses to monitor and analyze online conversations across various social media platforms. It offers features such as sentiment analysis, trend detection, influencer identification, and competitive benchmarking. Brandwatch focuses on providing deep insights into consumer sentiment and brand perception.
Sysomos, on the other hand, offers a suite of social media management and analytics tools. It enables businesses to monitor social media conversations, schedule content, engage with audiences, and measure social media performance. Sysomos emphasizes features such as social media publishing, community management, and campaign tracking.
See also: Top 10 Social Media Management tools
Sysomos, on the other hand, offers a suite of social media management and analytics tools. It enables businesses to monitor social media conversations, schedule content, engage with audiences, and measure social media performance. Sysomos emphasizes features such as social media publishing, community management, and campaign tracking.
See also: Top 10 Social Media Management tools
Brandwatch vs Sysomos in our news:
2015. Social media monitoring service Brandwatch raised $33M
Brandwatch, the social media monitoring service that analyzes data from over 80 million sites, including Facebook and Twitter, and converts it into valuable insights for businesses, has secured $33M in Series C financing. While other companies like DataSifts, Twitter-owned Gnip, HootSuite, and Radian6 also strive to harness the power of social media data, Brandwatch seems to have garnered a stronger appeal among brands and marketers due to its cofounder Giles Palmer's description of it as a "deeply comprehensive product." Additionally, Brandwatch's inclusion in Twitter's certified partner program, from which Datasift is now excluded, further solidifies its position. This trend demonstrates the significant demand that organizations have for a social analytics platform that provides them with crucial consumer and business insights.
2015. Sysomos acquired social marketing service Expion
Sysomos, the social analytics company, has successfully acquired Expion, an enterprise social marketing platform with prominent clients like Coca-Cola, Heineken, Volvo, and other renowned brands. The objective is to integrate Expion's services into the comprehensive Sysomos platform. Presently, many brands rely on multiple services to gain insights about their customers and engage with them on social media. By incorporating Expion into its portfolio, Sysomos intends to provide its users with an all-in-one solution that not only generates actionable analytics but also enables users to take direct action within its platform. Expion's platform shares similarities with services like Hootsuite and platforms like Percolate. Sysomos believes that by combining these capabilities with its own data analytics product, it can create a more appealing and comprehensive platform for brands.
