Brandwatch vs Sprinklr

August 20, 2023 | Author: Sandeep Sharma
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Brandwatch
Powerful social media monitoring and analytics tool, chosen by pioneering brands and agencies all over the world.
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Sprinklr
Sprinklr offers the only Social Media Management System that enables global scale for the social enterprise with social media analytics. Increase profits, reduce costs, and boost efficiency by bringing the voice of your customer deep into your enterprise. Make social an integral part of your business from marketing and customer service, to sales and beyond. Purpose-built for large enterprises to ensure the voice of the customer is heard and acted upon by every employee
Brandwatch and Sprinklr are both powerful social media management and analytics platforms, but they have distinct differences in terms of their offerings and focus. Brandwatch is a leading social listening and analytics tool that allows businesses to monitor and analyze conversations happening across social media platforms. It offers advanced features for sentiment analysis, trend tracking, influencer identification, and competitive analysis. Brandwatch focuses on providing deep insights into consumer behavior and brand reputation, helping businesses make data-driven decisions based on social media intelligence. On the other hand, Sprinklr is a comprehensive social media management platform that offers a range of tools for content publishing, community management, customer care, and social media advertising. Sprinklr provides a unified platform for businesses to manage their social media presence, engage with customers, and measure the effectiveness of their social media efforts. It is designed to support end-to-end social media management across various channels and touchpoints.

See also: Top 10 Social Media Management tools
Brandwatch vs Sprinklr in our news:

2020. Customer feedback software GetSatisfaction is shutting down



Sprinklr, a leading provider of Unified-CXM platform for all customer-facing functions, has recently made the decision to discontinue the well-known customer community and feedback service, GetSatisfaction. A decade ago, GetSatisfaction emerged as one of the most successful SaaS startups, offering paid service plans to renowned companies such as Method Products, Timbuk2, Twitter, and Digg. Over time, the platform attracted additional notable companies including Time Warner Cable, Verizon, Comcast, Mozilla, Mogo Money, Microsoft Hohm, AMC Theatres, Qantas, Apple Inc., Dell, and Facebook. However, it appears that the demand for such software among small businesses has decreased, with many either unwilling or unable to support customer communities. Simultaneously, larger companies have shifted towards more comprehensive CX platforms, leaving GetSatisfaction with a changing landscape. Notably, UserVoice, the main competitor of GetSatisfaction, has recently refocused its efforts on providing product feedback management software for growing SaaS companies.


2020. Customer experience platform Sprinklr raises $200M



Sprinklr is in the process of raising $200 million with a valuation of $2.7 billion for its customer experience platform. The growth of customer experience management is comparable to the past growth of CRM. The company boasts a clientele of 1,000, with some clients spending millions of dollars annually. With 1,900 employees spread across 25 global offices, Sprinklr is well-positioned to lead the Customer Experience Management market, which is already substantial and expanding rapidly. Enterprises are increasingly recognizing the critical importance of incorporating CXM into their digital transformation strategy.


2015. Social media monitoring service Brandwatch raised $33M



Brandwatch, the social media monitoring service that analyzes data from over 80 million sites, including Facebook and Twitter, and converts it into valuable insights for businesses, has secured $33M in Series C financing. While other companies like DataSifts, Twitter-owned Gnip, HootSuite, and Radian6 also strive to harness the power of social media data, Brandwatch seems to have garnered a stronger appeal among brands and marketers due to its cofounder Giles Palmer's description of it as a "deeply comprehensive product." Additionally, Brandwatch's inclusion in Twitter's certified partner program, from which Datasift is now excluded, further solidifies its position. This trend demonstrates the significant demand that organizations have for a social analytics platform that provides them with crucial consumer and business insights.


2015. Sprinklr acquired social customer support service Get Satisfaction



Sprinklr, the provider of social media management services, is acquiring Get Satisfaction, the creators of a platform that enables businesses to connect with customers online and gather feedback on their websites. Get Satisfaction will be integrated into Sprinklr's larger cloud-based social media management business, known as the "Experience Cloud." This integration assists businesses in tracking feedback from individuals across various channels, including social media platforms and their own websites, encompassing approximately 25 potential feedback channels. This acquisition serves as an expansion for Sprinklr, as Get Satisfaction already collaborates with 1,000 businesses, including notable customers such as P&G, Rabobank, SugarCRM, and Service Rocket.


2014. Sprinklr acquired three social management services this year



Sprinklr, a leading provider of social media management tools, has recently acquired Branderati, a highly targeted advocacy influencer platform. This acquisition marks Sprinklr's third strategic purchase within a span of approximately six months. In February, Sprinklr acquired Dachis Group, a social analytics company, consolidating its position as the largest independent end-to-end social relationship platform available in the market. Just last month, the company acquired TBG Digital, an organization recognized as a pioneer in corporate advertising on Facebook and Twitter. This acquisition was aimed at expanding Sprinklr's influence across various social media platforms. Now, with the acquisition of Branderati, Sprinklr gains access to a company that specializes in identifying a brand's most passionate "advocate influencers" and leveraging those relationships to foster brand advocacy and loyalty, taking it to the next level.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com