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Brandwatch vs Socialbakers
August 20, 2023 | Author: Sandeep Sharma
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Powerful social media monitoring and analytics tool, chosen by pioneering brands and agencies all over the world.
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Socialbakers (preferred Facebook marketing developer) is a company offering monitoring and tracking tools for analysis of social networks that are used for comparing social media stats and metrics. It's a user friendly social media analytics platform which provides a leading global solution that allows brands to measure, compare, and contrast the success of their social media campaigns with competitive intelligence.
Brandwatch and Socialbakers are both powerful social media analytics platforms that help businesses gain insights into their online presence and optimize their social media strategies. Brandwatch offers a comprehensive suite of tools for social listening, monitoring brand mentions, sentiment analysis, and identifying emerging trends. Its advanced analytics capabilities enable businesses to track and analyze conversations across various social media platforms, providing valuable insights into consumer behavior and brand perception. On the other hand, Socialbakers specializes in social media marketing and advertising analytics. It offers features like content scheduling, audience segmentation, and competitor benchmarking, helping businesses optimize their social media campaigns and drive engagement.
See also: Top 10 Social Media Management tools
See also: Top 10 Social Media Management tools
Brandwatch vs Socialbakers in our news:
2015. Social media monitoring service Brandwatch raised $33M
Brandwatch, the social media monitoring service that analyzes data from over 80 million sites, including Facebook and Twitter, and converts it into valuable insights for businesses, has secured $33M in Series C financing. While other companies like DataSifts, Twitter-owned Gnip, HootSuite, and Radian6 also strive to harness the power of social media data, Brandwatch seems to have garnered a stronger appeal among brands and marketers due to its cofounder Giles Palmer's description of it as a "deeply comprehensive product." Additionally, Brandwatch's inclusion in Twitter's certified partner program, from which Datasift is now excluded, further solidifies its position. This trend demonstrates the significant demand that organizations have for a social analytics platform that provides them with crucial consumer and business insights.
2014. Socialbakers acquires EdgeRank Checker to improve its Facebook social analytics
Social media analytics provider Socialbakers has acquired the social analytics app for Facebook's News Feed called EdgeRank Checker. EdgeRank Checker empowers social marketers with valuable insights into Facebook's News Feed, allowing brands to track news feed engagement by analyzing their content's performance over time, across different industries and locations. As one of the early adopters of Facebook's real-time insights API, EdgeRank Checker has played a significant role since its discreet launch in early 2012. Following the acquisition, Socialbakers affirms that EdgeRank Checker will remain available as a self-serve product and will be incorporated as a module in an upcoming version of Socialbakers Analytics.
