Braintree vs WePay

2018. Braintree launches Stripe competitor - Extend



PayPal's payment services division, Braintree, is taking steps to enhance its competitive position in the market, particularly against rivals like Stripe. To achieve this, Braintree is introducing a new solution called Extend, which offers a range of tools for seamless integration of Braintree payments with other services commonly utilized by online businesses beyond basic transactions. Extend encompasses features such as loyalty and reward program integration, advanced fraud prevention measures, and support for "contextual commerce," enabling merchants to sell and accept payments on platforms other than their own. Some of these services, including contextual commerce, were already available, powering features like Pinterest's buyable pins. With Extend, Braintree aims to streamline and expand its payment offerings, catering to the evolving needs of online companies.


2016. Braintree launches Auth to bring its payments platform to more merchants



PayPal-owned payments platform, Braintree, has introduced Braintree Auth, a system designed to simplify the process of enabling payments on e-commerce platforms. This launch enables e-commerce platform owners, shopping cart providers, and recurring billing services to facilitate credit card, debit card, and PayPal payments on their merchants' online storefronts. Through a unified interface for shoppers, Braintree Auth grants access to customer and transaction data on behalf of the merchants. This strategic move by Braintree demonstrates its efforts to expand its presence in the SMB market, particularly in the face of increasing competition from startups like Stripe.


2014. Braintree enables super easy sign-up for merchants (including Europe)



PayPal's payment processing service Braintree is introducing a new service that simplifies the merchant sign-up process. Now, merchants can join the platform by providing just their email address, URL, and a brief company description. Additionally, Braintree is extending its offering to Europe, allowing merchants to conduct the first $50,000 worth of transactions (in the local currency equivalent) without incurring any commission fees. This streamlined approach contrasts with the traditional method of setting up payment systems, particularly in Europe, where banks often require physical documentation for account approval. Instead, Braintree employs a combination of algorithms and human intelligence to assess the legitimacy of a company based on the provided information. This innovative approach enables Braintree to efficiently evaluate and onboard legitimate merchants onto its platform.


2014. WePay launches payment processing API to compete with Stripe



WePay, a payment processing service catering to marketplaces, crowdfunding platforms, and other online transaction facilitators, is entering the competition against Stripe by introducing a new product. Called WePay Clear, this white-label, API-based service operates similarly to Stripe and also offers a fraud protection guarantee. WePay Clear is available on both desktop web and mobile apps, and it has already been launched in the United States with Freshbooks as its initial partner. The pricing structure for WePay Clear follows a flat rate, matching that of Stripe at 2.9% + $0.30 per transaction. However, WePay may adjust these rates on a case-by-case basis depending on the partnership arrangement.