BlueSnap vs Braintree
May 29, 2023 | Author: Sandeep Sharma
BlueSnap and Braintree are both payment processing platforms that offer robust solutions for businesses. BlueSnap provides a global payment gateway with extensive support for various currencies and payment methods. It offers features such as recurring billing, fraud prevention, and subscription management, making it suitable for businesses with international customers or complex payment requirements. On the other hand, Braintree, owned by PayPal, focuses on providing seamless payment experiences for businesses of all sizes. It offers a developer-friendly platform with easy integration, advanced fraud protection, and support for popular payment methods, including PayPal, credit cards, and digital wallets. Braintree is well-suited for businesses seeking a user-friendly payment solution with strong fraud prevention and multi-channel payment capabilities.
See also: Top 10 Payment Processing platforms
See also: Top 10 Payment Processing platforms
BlueSnap vs Braintree in our news:
2018. Braintree launches Stripe competitor - Extend
PayPal's payment services division, Braintree, is taking steps to enhance its competitive position in the market, particularly against rivals like Stripe. To achieve this, Braintree is introducing a new solution called Extend, which offers a range of tools for seamless integration of Braintree payments with other services commonly utilized by online businesses beyond basic transactions. Extend encompasses features such as loyalty and reward program integration, advanced fraud prevention measures, and support for "contextual commerce," enabling merchants to sell and accept payments on platforms other than their own. Some of these services, including contextual commerce, were already available, powering features like Pinterest's buyable pins. With Extend, Braintree aims to streamline and expand its payment offerings, catering to the evolving needs of online companies.
2016. Braintree launches Auth to bring its payments platform to more merchants
PayPal-owned payments platform, Braintree, has introduced Braintree Auth, a system designed to simplify the process of enabling payments on e-commerce platforms. This launch enables e-commerce platform owners, shopping cart providers, and recurring billing services to facilitate credit card, debit card, and PayPal payments on their merchants' online storefronts. Through a unified interface for shoppers, Braintree Auth grants access to customer and transaction data on behalf of the merchants. This strategic move by Braintree demonstrates its efforts to expand its presence in the SMB market, particularly in the face of increasing competition from startups like Stripe.
2014. Braintree enables super easy sign-up for merchants (including Europe)
PayPal's payment processing service Braintree is introducing a new service that simplifies the merchant sign-up process. Now, merchants can join the platform by providing just their email address, URL, and a brief company description. Additionally, Braintree is extending its offering to Europe, allowing merchants to conduct the first $50,000 worth of transactions (in the local currency equivalent) without incurring any commission fees. This streamlined approach contrasts with the traditional method of setting up payment systems, particularly in Europe, where banks often require physical documentation for account approval. Instead, Braintree employs a combination of algorithms and human intelligence to assess the legitimacy of a company based on the provided information. This innovative approach enables Braintree to efficiently evaluate and onboard legitimate merchants onto its platform.
2014. Global payment processing provider BlueSnap raises $50 million
Global payment services provider BlueSnap has secured $50 million in funding to accelerate the adoption of innovative processing technologies. Originally established as Plimus in Israel, BlueSnap revolutionized global online sales of digital goods by eliminating the complexities associated with cross-border transactions. In 2011, the company was acquired by Boston-based private equity firm Great Hill Partners and rebranded as BlueSnap. Presently, BlueSnap operates in 180 countries, catering to 29 languages, and facilitates payments across 110 diverse platforms in 60 currencies. Notable competitors in the payment processing sector include Adyen, Braintree, and the emerging Credorax, which recently raised $40 million in financing.