Bitdefender vs Norton Antivirus

June 07, 2023 | Author: Michael Stromann
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Bitdefender
Award-winning antivirus and security software from Bitdefender. Get the best real-time security for your PC, Mac and mobile devices. Effectiveness against malware and enterprise focus.
25
Norton Antivirus
In order to better protect you, we have substantially enhanced our security services. We took everything you loved about Norton AntiVirus and added better protection, improved performance and superior design to create Norton Security Deluxe. It’s the best of Norton for your PCs, Macs, smartphones and tablets.
Bitdefender and Norton Antivirus are two prominent antivirus software providers that offer robust protection against malware and online threats. Bitdefender, renowned for its strong malware detection capabilities, employs advanced technologies like behavioral analysis and machine learning to effectively identify and block threats. It offers features such as real-time scanning, web protection, email protection, firewall, and secure online transactions. Bitdefender also provides additional tools like a password manager and VPN. Norton Antivirus, on the other hand, offers a comprehensive suite of security features including real-time scanning, web protection, email protection, firewall, and identity theft protection. It provides advanced malware detection technologies and additional tools like parental controls, encrypted storage, and secure file deletion. Norton Antivirus also offers features for secure online transactions and secure browsing. Both Bitdefender and Norton Antivirus deliver reliable security solutions, but Bitdefender stands out for its strong malware detection capabilities and additional tools, while Norton Antivirus excels in its extensive feature set and protection against identity theft.

See also: Top 10 Antivirus Software
Bitdefender vs Norton Antivirus in our news:

2021. NortonLifeLock and Avast merge in $8.1B deal



U.S. cybersecurity firm NortonLifeLock has recently completed the acquisition of its Czech counterpart, Avast, for a substantial sum of $8.1 billion. This strategic move aims to establish a global powerhouse in consumer security. NortonLifeLock, which emerged as an independent entity from Symantec in 2019, anticipates that the merger will result in an industry-leading consumer cyber safety business, significantly expanding its user base through Avast's impressive customer count of 435 million. With its establishment in 1988, Avast has built a strong reputation in providing cybersecurity software tailored for consumers, small businesses, and medium-sized enterprises, positioning itself as one of the largest security companies in the market. Nonetheless, it is worth noting that Avast has faced some controversy over its nearly 25-year history.


2020. Norton acquires Avira for $360M



NortonLifeLock has recently announced its acquisition of the German security firm Avira in an all-cash deal valued at approximately $360 million. NortonLifeLock emerged as an independent company just last year when Broadcom acquired Symantec's enterprise security business for nearly $11 billion. Today, NortonLifeLock is a publicly traded company with a market capitalization of around $11.5 billion. Prior to the acquisition, Avira operated as a bootstrapped tech business, primarily focusing on security software for consumers. Similar to Norton, Avira offers anti-virus software among its product portfolio. Avira boasts a substantial customer base, with millions of users and approximately 30 million secured devices, including 1.5 million paying customers. Avira's successful business model revolves around a freemium approach, which Norton intends to preserve moving forward.

Author: Michael Stromann
Michael is an expert in IT Service Management, IT Security and software development. With his extensive experience as a software developer and active involvement in multiple ERP implementation projects, Michael brings a wealth of practical knowledge to his writings. Having previously worked at SAP, he has honed his expertise and gained a deep understanding of software development and implementation processes. Currently, as a freelance developer, Michael continues to contribute to the IT community by sharing his insights through guest articles published on several IT portals. You can contact Michael by email stromann@liventerprise.com