BigCommerce vs Wix
Last updated: August 10, 2021
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BigCommerce vs Wix in our news:
2021. Wix launches a no-code app builder for $200 per month
Wix has announced a new product for business owners called Branded App by Wix, which allows users to develop native apps without writing code. Wix provides tools for people and businesses to manage their online presence, but it’s most well-known for its drag-and-drop website builder. Now, the platform is expanding its user-friendly approach by making it possible for anyone to build an app without learning how to code. At $200 per month, Branded App by Wix is no small investment; users will also have to pay a yearly $99 fee to be on the App Store, and a one-time $25 fee for Google Play. But according to Wix, native mobile apps can help businesses ultimately drive more sales.
2020. Wix launches a new company, Wix Answers, to unify customer support
Website-building platform Wix has launched a new company Wix Answers, which offers enterprise-level customer support and is intended to compete with companies like Zendesk and Salesforce. It’s a product that the company built to meet its own needs, which it subsequently productized and spun out into a separate entity (still owned by Wix). The system provides 360 degree view of the user and showing all the customer service conversations they’ve had across channels, whether that’s via phone call, chat, website ticket or email. The platform uses AI to help customer support agents respond more quickly, and to recommend ways to make the team more effective (like making customer support articles more accessible).
2018. Wix launched new suite of products for support, sales and marketing
Wix launched a new suite of management and marketing products called Ascend. It allows to manage all your customer interactions from one place, effortlessly capture leads, build relationships, take payments and more. Wix is also developing a workflow editor, so that a business’ website and other channels can respond automatically depending on how customers behave. Ascend by Wix is available as a separate subscription, with pricing ranging from $9 to $45 per month. Other website builders like Squarespace and Weebly (now owned by Square) have also introduced marketing tools, but Ascend seems like a particularly ambitious expansion, encompassing 20 products in areas like chat, memberships, email marketing and search engine optimization (in some cases, these are existing Wix products being brought under the Ascend umbrella).
2018. BigCommerce raised $64 million
E-commerce service BigCommerce, that powers online stores for Sony, Toyota and 60,000 other merchants, has raised $64 million to accelerate its business. BigCommerce has developed a template for its customers to launch websites with manageable shipping and payments tracking. It also makes it easy to cross-sell on Amazon, eBay and Facebook. The company claims it is able to help e-tailers cut down on costs by as much as 80 percent. The company also recently built an integration with Instagram to make it easier for consumers to purchase directly via the app. BigCommerce also has partnerships with PayPal and Google and plans to double down on cross-platform opportunities.
2018. BigCommerce introduced new Google Shopping campaign management solution
BigCommerce, the leading ecommerce platform, is now offering merchants access to a new Google Shopping integration. Through the integration, BigCommerce merchants will have the ability to easily configure and generate product data feeds for Google Shopping as well as automatically optimize Google Adwords campaigns directly within the BigCommerce control panel, saving merchants time, optimizing ad spend and improving sales and conversion rates. By seamlessly connecting high-intent shoppers with the products they want to purchase at the exact moment of desire, Google Shopping provides ecommerce merchants a cost-effective solution for driving relevant store traffic.
2018. BigCommerce integrated with Akamai Image Manager
BigCommerce announced that it has chosen Akamai, the world’s largest and most trusted cloud delivery platform, to provide Akamai Image Manager to its 55,000+ BigCommerce stores around the world. As part of the agreement, BigCommerce customers will immediately gain access to Akamai’s automated image optimization technology. With Akamai Image Manager, BigCommerce merchants will have the ability to optimize each online image for device type, image quality and download size, resulting in faster page load times, an engaging customer experience and improved website conversion.
2018. Wix integrates with Instagram
Website building service Wix no allows to share your Instagram photos and videos on your website. With the new Instagram Feed App, you can also add links to your individual Instagram posts - sending visitors directly to your site. You can choose from different layouts to showcase your Instagram photos, customize colors, fonts, easily add links to any photo or video in your feed. It’s a great way to attract new followers or to promote a product in your Wix Stores collection, for example.
2017. Wix unveiled advanced code editor
Wix now allows to create not only simple website in visual editor, but also complicated web applications. The new Wix Code platform opens new possibilities for creators, developers and designers that are looking for the easiest way to build robust web applications tailored to their business needs. It’s serverless, hassle-free coding. You can set up database collections, create content rich websites, add custom forms, change site behavior with APIs and much more. All are built with the ease of use and stunning visual components of the Wix Editor. Plus, anything you build is SEO compatible.
2017. BigCommerce integrates with Instagram
BigCommerce enables sales through Instagram. Through a new integration, BigCommerce merchants will be among the first to have access to shopping on Instagram that allows people to discover, browse and shop from product posts through Instagram’s iOS and Android apps. More than 800 million shoppers use Instagram every month, and 80 percent of Instagrammers follow at least one business account, providing brands a substantial audience with whom to share their unique products and story. Beginning today, BigCommerce merchants will now have the ability to tag products in Instagram posts, making contextual information, such as pricing and product descriptions, instantly accessible with a single click.
2017. BigCommerce expands relationship with PayPal
BigCommerce announced an expanded relationship with PayPal to provide businesses with a suite of products and services to help drive increased sales opportunities. Starting today, BigCommerce customers can more easily offer shoppers flexible consumer financing options with PayPal Credit, access innovative business financing through PayPal Working Capital and gain increased insight into their shoppers with the recently-launched PayPal Marketing Solutions through a new exclusive app for BigCommerce customers. BigCommerce and PayPal have partnered since 2013 to help merchants grow through a comprehensive solution for accepting payments online. BigCommerce’s built-in integration with PayPal powered by Braintree lets business owners easily accept credit and debit cards and offer PayPal.