BigCommerce vs Ecwid

May 21, 2023 | Author: Sandeep Sharma
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BigCommerce
Bigcommerce provides ecommerce software solutions and shopping cart software for online businesses. Our free, premium-grade design themes give your store a professional look with no design skills required. Build or tweak your store without any coding. We offer access to HTML, CSS and WebDav for full customization. Seamlessly integrate with industry-leading tools to market your products, run your business and better serve your customers.
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Ecwid
E-commerce SaaS service that offers the performance and flexibility you need, with none of the hassles you don't. Works with your existing site, takes less than 5 minutes to set up. Web, Facebook and mobile devices
BigCommerce and Ecwid are two popular e-commerce platforms that enable businesses to build and manage online stores. However, they differ in several key aspects:

1. Hosting and Website: BigCommerce provides a complete e-commerce solution, including hosting, website builder, and content management system (CMS). It offers more control over the website design and allows businesses to create fully customized and visually appealing online stores. Ecwid, on the other hand, focuses on integrating with existing websites or platforms, making it easy to add an online store to an already established website or social media page.

2. Scalability: BigCommerce is designed to handle businesses of all sizes, including enterprise-level operations. It offers robust features and scalability options to support growing businesses with large product catalogs and high transaction volumes. Ecwid, while suitable for businesses of all sizes, particularly caters to small and medium-sized businesses, individual entrepreneurs, or businesses looking for a quick and easy setup.

3. Features and Extensions: BigCommerce offers a comprehensive set of built-in features, including inventory management, payment gateways, shipping options, and marketing tools. It also has a vast marketplace of apps and extensions to enhance the store's functionality further. Ecwid provides a range of essential e-commerce features out-of-the-box, with additional functionality available through its app marketplace. However, the available app selection might be more limited compared to the extensive ecosystem of BigCommerce.

4. Pricing: BigCommerce has tiered pricing plans based on the business's needs, including features like abandoned cart recovery, customer segmentation, and advanced analytics. It offers a higher starting price but includes more features and options compared to Ecwid. Ecwid, on the other hand, offers a free plan for businesses with a limited number of products, making it a cost-effective choice for small businesses. It also offers premium plans with additional features and functionality as the business grows.

5. Target Audience: BigCommerce is suitable for businesses of all sizes, with a particular focus on mid-sized to large enterprises. It offers advanced features and customization options to support complex e-commerce needs. Ecwid is popular among small businesses, individual entrepreneurs, or businesses seeking to add an online store to their existing website or social media platforms. Its simplicity and ease of integration make it an attractive choice for various industries.

See also: Top 10 Online Store Builders
BigCommerce vs Ecwid in our news:

2021. Lightspeed buys Ecwid for $500M



Lightspeed is continuing its acquisition streak by adding two more companies to its portfolio. The Canadian point-of-sale software provider has acquired the e-commerce platform Ecwid for $500 million and NuOrder, a B2B ordering platform catering to wholesalers, brands, and retailers, for $425 million. Ecwid has established itself over the years as a prominent partner of Facebook, assisting small businesses in creating commerce experiences on the social media platform. It has expanded its services to support merchants using platforms such as Square, Wix, Instagram, and Google, sometimes in competition with, but also potentially integrating with, other e-commerce backends like Shopify.


2020. Web store building startup Ecwid raises $42M



Ecwid, a startup specializing in e-commerce tools, has successfully raised $42 million. The company offers direct sales of its e-commerce solutions and also partners with platforms like Square and Wix, enabling businesses to create their own e-commerce experiences on websites, apps, and various online channels such as Facebook, Instagram, Amazon, and Google. Ecwid belongs to a group of e-commerce companies, including Shopify, BigCommerce, and WooCommerce, which have capitalized on the growth of online shopping in the past decade. These platforms have played a crucial role in helping small and medium-sized brick-and-mortar businesses transition into the digital economy. Notably, Ecwid's pricing structure emphasizes accessibility, with a starting option that allows shopping on a website featuring 10 or fewer products available for free.


2018. BigCommerce raised $64 million



BigCommerce, an e-commerce service utilized by renowned brands such as Sony, Toyota, and over 60,000 other merchants, has successfully raised $64 million to expedite its business growth. BigCommerce offers its customers a comprehensive template to launch websites that include efficient shipping and payment tracking features. Additionally, it simplifies cross-selling on popular platforms like Amazon, eBay, and Facebook. The company asserts that it can assist e-tailers in reducing costs by up to 80 percent. Recently, BigCommerce has introduced an integration with Instagram, enabling seamless in-app purchasing for consumers. Furthermore, the company has established partnerships with leading entities such as PayPal and Google, and intends to capitalize on cross-platform opportunities by intensifying its efforts in that regard.


2018. BigCommerce introduced new Google Shopping campaign management solution



BigCommerce, a leading ecommerce platform, has recently introduced a new integration with Google Shopping, allowing merchants to leverage its advantages. This integration empowers BigCommerce merchants with seamless configuration and generation of product data feeds specifically designed for Google Shopping. Furthermore, they can optimize their Google AdWords campaigns directly within the BigCommerce control panel, resulting in time saved, improved ad spend optimization, and increased sales and conversion rates. By utilizing Google Shopping, a cost-effective solution, ecommerce merchants can effectively connect with potential customers who are actively seeking the products they desire, thus driving relevant traffic to their online stores and ultimately benefiting their businesses.


2018. BigCommerce integrated with Akamai Image Manager



BigCommerce has recently partnered with Akamai, a globally recognized and highly reliable cloud delivery platform, to offer Akamai Image Manager to its extensive network of over 55,000 BigCommerce stores worldwide. This collaboration enables BigCommerce customers to enjoy the benefits of Akamai's advanced image optimization technology. Through Akamai Image Manager, BigCommerce merchants gain the capability to optimize their online images based on factors such as device type, image quality, and download size. This optimization process leads to accelerated page loading times, enhanced customer engagement, and ultimately improved website conversion rates.


2017. BigCommerce integrates with Instagram



BigCommerce has introduced an exciting feature that empowers merchants to drive sales through Instagram. With this new integration, BigCommerce merchants are among the first to gain access to shopping on Instagram, enabling users to discover, browse, and make purchases directly from product posts within Instagram's iOS and Android apps. With over 800 million monthly Instagram users, and 80 percent of them following at least one business account, brands have a significant opportunity to connect with a wide audience and showcase their unique products and stories. Starting today, BigCommerce merchants can effortlessly tag products in their Instagram posts, providing users with instant access to contextual information such as pricing and product descriptions with just a single click. This seamless integration enhances the shopping experience and offers a convenient way for customers to explore and engage with products, ultimately driving more conversions and sales for BigCommerce merchants.


2017. BigCommerce expands relationship with PayPal



BigCommerce has announced an expanded collaboration with PayPal, aimed at providing businesses with a comprehensive suite of products and services to enhance sales opportunities. As of today, BigCommerce customers will enjoy increased capabilities to offer flexible consumer financing options through PayPal Credit, access innovative business financing via PayPal Working Capital, and gain valuable insights into their shoppers through the exclusive PayPal Marketing Solutions app, recently launched for BigCommerce customers. Since 2013, BigCommerce and PayPal have been trusted partners, working together to support merchants in growing their businesses through a comprehensive payment solution. BigCommerce's seamless integration with PayPal, powered by Braintree, enables business owners to effortlessly accept credit and debit cards, as well as offer the convenience of PayPal as a payment option. With this enhanced collaboration, BigCommerce customers can now leverage the power of PayPal's robust suite of products and services, empowering them to attract more customers, increase conversions, and optimize their overall sales performance. By providing flexible financing options, access to business financing, and valuable shopper insights, BigCommerce and PayPal are equipping businesses with the tools they need to thrive in the competitive ecommerce landscape.


2017. BigCommerce simplifies migration from other ecommerce platform, including WordPress



BigCommerce has introduced a set of powerful tools designed to simplify the process of migrating data between different ecommerce platforms. These innovative Catalog Transfer Apps are available to online retailers who are currently selling on alternative platforms, offering a seamless and efficient way to import essential product catalog assets and customer data to BigCommerce. With these apps, the time and cost associated with the migration process are significantly reduced, allowing merchants to transfer their data within a matter of minutes. Developed by BigCommerce's own team of replatforming experts, the Catalog Transfer Apps empower merchants to independently migrate their data from their existing online store to BigCommerce. This includes the ability to transfer up to 10,000 products/SKUs and 30 different types of data. For businesses with larger catalogs, BigCommerce also offers personalized migration services to ensure a smooth transition. With these new tools, BigCommerce continues to support and empower online retailers in streamlining their operations and maximizing their success.


2015. Bigcommerce acquires inventory management service Zing



E-commerce platform Bigcommerce has made its inaugural acquisition by purchasing Zing, a startup specializing in point-of-sale and inventory management software. Bigcommerce intends to leverage this acquisition to provide retailers with enhanced tools and APIs for efficient inventory and sales management across various channels, including online stores and physical retail locations. Currently, over 30 percent of Bigcommerce's 85,000 clients operate at least one brick-and-mortar store alongside their web stores. With the integration of Zing, these clients will have an easier time managing services like in-store pickup and shipping from their store inventories, enabling a seamless online-to-offline experience. Despite facing tough competition from other e-commerce platforms such as Shopify and Magento, as well as popular marketplaces like eBay and Amazon that cater to smaller vendors, Bigcommerce aims to stay at the forefront of the industry.


2010. Ecwid: add shop to your site as easy as YouTube video



Ecwid - this is one of the most successful Russian SaaS startups. This year they where among the finalists of "The Next Web Startup Rally 2010" and the similar Russian contest organized by Google " Business Project 2010". At the moment, the service is used by more than 20 thousand merchants worldwide. Ecwid - is a SaaS service for simple online store building. Its developers - "Creative Development" company - is already running the successful business with the popular commercial e-commerce CMS X-Cart. Therefore they know very well that there are already a lot of e-commerce CMS and SaaS solutions on the market. So why did they decide to create yet another one? ***

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com