Avira vs Malwarebytes
Last updated: December 09, 2020
Avira Free Antivirus is an award-winning product that provides comprehensive protection against all types of threats, secures your data, protects your privacy and ensures your PC remains virus-free.
Traditional antivirus fails because it’s slow to react to new threats. Malwarebytes uses layers of technology like anomaly detection (a cool sort of artificial intelligence), behavior matching, and application hardening to crush malware that hasn’t even been seen before.
Avira vs Malwarebytes in our news:
2020. Norton acquires Avira for $360M
NortonLifeLock announced that it would acquire the German security firm Avira for around $360 million in an all-cash deal. NortonLifeLock came into existence as a standalone company only last year after Symantec’s enterprise security business was acquired by Broadcom for nearly $11 billion. NortonLifeLock is itself today a publicly traded company with a market cap of about $11.5 billion. Avira, meanwhile, was until April of this year a bootstrapped tech business focusing mainly on security software for consumers. Its products include — like Norton itself — anti-virus software. Avira has a customer base of millions, covering about 30 million secured devices and 1.5 million paying customers. Avira has built its business around a freemium model that Norton said it plans to keep.
2020. German security firm Avira has been acquired by Investcorp
Avira, a cybersecurity company based out of Germany that provides antivirus, identity management and other tools both to consumers and as a white-label offering from a number of big tech brands, has been snapped up by Investcorp Technology Partners, the PE division of Investcorp Bank. Investcorp’s plan is to help Avira make acquisitions in a wider security consolidation play. The plan will be to make more acquisitions to expand Avira’s footprint, both in terms of products and especially to grow its geographic footprint: today the company is active in Asia, Europe and to a lesser extent in the US, while Investcorp has a business that also extends deep into the Middle East.