Avira vs Malwarebytes

May 27, 2023 | Author: Michael Stromann
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Avira
Avira Free Antivirus is an award-winning product that provides comprehensive protection against all types of threats, secures your data, protects your privacy and ensures your PC remains virus-free.
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Malwarebytes
Traditional antivirus fails because it’s slow to react to new threats. Malwarebytes uses layers of technology like anomaly detection (a cool sort of artificial intelligence), behavior matching, and application hardening to crush malware that hasn’t even been seen before.
Avira and Malwarebytes are both reputable cybersecurity software solutions, but they differ in their primary focus and features. Avira is an antivirus software that offers comprehensive protection against a wide range of threats, including viruses, malware, ransomware, and phishing attacks. It provides real-time scanning, web protection, email filtering, and a robust firewall. Avira places a strong emphasis on proactive threat detection and prevention, ensuring the security of users' devices and data.

On the other hand, Malwarebytes is primarily known for its advanced anti-malware capabilities. It specializes in detecting and removing various types of malware, including adware, spyware, Trojans, and potentially unwanted programs (PUPs). Malwarebytes offers both real-time scanning and on-demand scanning, focusing on identifying and eliminating malicious software effectively.

See also: Top 10 Antivirus Software
Avira vs Malwarebytes in our news:

2022. Malwarebytes lands a $100M cash injection weeks after laying off 125 employees



Cybersecurity leader Malwarebytes has recently disclosed a $100 million cash infusion following the reduction of 125 employees. Malwarebytes' CEO, Marcin Kleczynski, emphasizes the company's renewed focus on delivering effective and user-friendly cybersecurity solutions to underserved customers, where it excels compared to competitors. This investment will empower Malwarebytes to enhance its team, drive product innovation, and expand its MSP partner and international channel programs, enabling the company to better serve existing and future customers.


2020. Norton acquires Avira for $360M



NortonLifeLock has recently announced its acquisition of the German security firm Avira in an all-cash deal valued at approximately $360 million. NortonLifeLock emerged as an independent company just last year when Broadcom acquired Symantec's enterprise security business for nearly $11 billion. Today, NortonLifeLock is a publicly traded company with a market capitalization of around $11.5 billion. Prior to the acquisition, Avira operated as a bootstrapped tech business, primarily focusing on security software for consumers. Similar to Norton, Avira offers anti-virus software among its product portfolio. Avira boasts a substantial customer base, with millions of users and approximately 30 million secured devices, including 1.5 million paying customers. Avira's successful business model revolves around a freemium approach, which Norton intends to preserve moving forward.


2020. German security firm Avira has been acquired by Investcorp



Avira, a cybersecurity company based in Germany specializing in antivirus, identity management, and other related tools for both consumers and as a white-label solution offered by several prominent tech brands, has been acquired by Investcorp Technology Partners, the private equity division of Investcorp Bank. Investcorp aims to support Avira in its strategic plan of expanding through acquisitions as part of a broader security consolidation strategy. The objective is to facilitate the growth of Avira's product portfolio and, more importantly, its global presence. Currently, Avira operates in Asia, Europe, and to a lesser extent in the US, while Investcorp's extensive business network extends into the Middle East, providing opportunities for further geographical expansion.

Author: Michael Stromann
Michael is an expert in IT Service Management, IT Security and software development. With his extensive experience as a software developer and active involvement in multiple ERP implementation projects, Michael brings a wealth of practical knowledge to his writings. Having previously worked at SAP, he has honed his expertise and gained a deep understanding of software development and implementation processes. Currently, as a freelance developer, Michael continues to contribute to the IT community by sharing his insights through guest articles published on several IT portals. You can contact Michael by email stromann@liventerprise.com