Avention vs Data.com

May 24, 2023
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Avention
Avention gives our sales reps a concise overview of every account in their territories. They can get all of the details they need to prepare for an initial contact in one location… And they can get it in less than 10 minutes.
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Data.com
Data.com is your single source for D&B info and millions of complete, accurate contacts. Better sales and marketing planning through accurate business data and contacts all seamlessly integrated within Salesforce. Instantly access top-quality contacts and D&B company profiles—together.
Avention and Data.com are both platforms that provide business data and intelligence, but they differ in their offerings and approaches. Avention, formerly known as OneSource, focuses on delivering comprehensive company information, including firmographics, financials, news, and industry analysis. It offers a wide range of data points to support sales, marketing, and business development efforts. Avention places a strong emphasis on data accuracy and provides tools for lead generation, prospecting, and account-based marketing.

Data.com, on the other hand, is a platform owned by Salesforce that offers contact data within the Salesforce ecosystem. It focuses on providing accurate and up-to-date contact information integrated directly into Salesforce CRM. Data.com specializes in contact data and helps sales and marketing teams improve their data quality, cleanse and deduplicate records, and enhance customer and prospect information.
Avention vs Data.com in our news:

2010. Salesforce goes into amoral crowdsourcing



Nowadays the confidentiality of personal information is not so important. Especially for sales guys, like Salesforce's management. Today, Salesforce has acquired Jigsaw, which TechCrunch's Mike Arrington at first called evil and then simply amoral. Jigsaw - is a huge (21 million) online database of contacts and companies, filled by crowdsourcing: users add contact information of other people (without their knowledge) usually from business cards. When the service appeared in 2006, it paid people $1 for each added contact. Then Jigsaw sell the access to contacts database to companies using cold calling (or spammers). And there was no way to remove your contacts from the service. ***