Asana vs Wrike

August 10, 2023 | Author: Adam Levine
Asana and Wrike are both popular project management platforms that offer robust features for team collaboration and task management. Asana provides a user-friendly interface, customizable workflows, and a wide range of project management capabilities. It offers features like task assignments, deadlines, progress tracking, and visualizations. Asana is known for its flexibility and ease of use, making it suitable for teams of all sizes and project types. On the other hand, Wrike is a comprehensive project management solution that offers advanced features like Gantt charts, resource management, time tracking, and document collaboration. Wrike emphasizes its robust project planning and scheduling capabilities, making it a preferred choice for larger teams and complex projects.

See also: Top 10 Project Management software
Asana is the shared task list for your team, where you can plan, organize & stay in sync on everything.As fast as a text editor. Plenty of keyboard shortcuts, fewer page loads and mouse clicks. Asana is one app that won't get in your way.
Juggling multiple projects? Wrike makes it easy and efficient for you. It lets you easily adjust plans on the Gantt chart, optimize schedules in the workload view, create custom reports, track time and much more — all with a few mouse clicks.
Asana vs Wrike in our news:

2023. Asana launches new work intelligence tools with AI on the way

Asana has announced a new set of dashboards to give managers the data they need to make sure projects are staying on budget and meeting goals. This involves providing a single view of strategic initiatives, team capacity and budgets. It builds on the graph model that underlies the entire Asana platform, but the company is working to bring artificial intelligence to the process to make it even smarter. The next step will be using AI to generate the portfolios of the things that you care about instantaneously. So having them become smarter and smarter, but the fact that they can be at any level across an entire organization, that is part of this new launch

2021. Citrix is acquiring Wrike for $2.25B

Citrix, a company known for its network security and desktop virtualization software tools, is looking to expand its presence in the collaboration space through the acquisition of work management platform provider Wrike. The deal, valued at over $2 billion, aims to enhance Citrix's offerings in the digital work management domain. Wrike's platform serves as a comprehensive tool for tracking project dates, managing dependencies, allocating assignments and resources, as well as monitoring time. Additionally, it offers collaboration features that facilitate conversations, asset creation, and decision-making. Citrix has recently been focusing on its Citrix Workspace, a solution that integrates various collaboration tools. The technology and expertise brought by Wrike are expected to greatly contribute to the advancement of this product.

2020. Wrike launches new AI tools to keep your projects on track

Project management service Wrike has announced a significant platform update during its user conference. The update introduces various AI capabilities aimed at ensuring individual projects stay on track and meet deadlines. Additionally, new solutions have been introduced to cater to the needs of marketers and project management offices in large corporations. With the latest enhancements, Wrike can now predict potential delays and notify project and team leaders of any indications of potential issues. AI-powered task prioritization assists users in identifying the most crucial tasks that require immediate attention, facilitating project progress. Another noteworthy addition is the support for optical character recognition, enabling users to scan printed and handwritten notes from their phones and attach them to specific tasks (available on iOS only). Moreover, voice commands (via Siri on iOS) and smart replies resembling Gmail's functionality (available in English for iOS and Android) have also been introduced.

2018. Work management software provider Asana gets $50M

Asana, a platform utilized by teams and individuals to plan and monitor work projects, has secured an additional $50 million in funding, resulting in a valuation of $1.5 billion. The funding will be allocated towards international expansion and product enhancement. Asana has been actively focusing on global growth, with half of its new sales already originating from outside the United States. The company aims to further extend its product offerings while approaching profitability. As part of its expansion strategy, Asana plans to establish an AWS-based data center in Frankfurt within the first half of the upcoming year. Additionally, it intends to establish a stronger presence in the Asia-Pacific region, with new offices in Sydney and Tokyo, along with ongoing recruitment efforts in both markets. Asana's customer base spans across 195 countries and supports six languages. The company's decision to concentrate on these two regions stems from the significant traction it has observed in those areas.

2018. Asana launched $19.99 Business tier to help managers handle multiple projects

Project management service Asana is introducing a new tier called Asana Business, tailored for enterprises that handle multiple projects. Priced at $19.95 per user per month, this offering is specifically designed to support teams with managers or executives overseeing numerous projects simultaneously, which can sometimes reach thousands within a single organization. Asana Business provides additional features to aid designated individuals in effectively managing and prioritizing their workload. This emphasis on executives and managers aligns with Asana's broader vision of its role within the spectrum of productivity tools used by businesses. Alongside efficient storage solutions like Dropbox or Box and communication platforms such as Slack, Workplace, and Teams, Asana aims to establish its place as a comprehensive tool for enhancing organizational productivity.

2018. Wrike integrates with Microsoft Teams

The project management tool for Office 365, Microsoft Planner, may not have gained significant popularity yet. As a result, integrating the team messenger Microsoft Teams with the well-known project management service Wrike makes perfect sense. This integration offers several benefits. Firstly, it enables companies to utilize single sign-on for user accounts, streamlining the authentication process for Office 365 and Wrike. Secondly, within any Teams chat, users can easily add a Wrike tab that provides access to the desired project, allowing them to interact with task lists and view timelines. Tasks can be shared with the Teams chat for discussions and collaborative efforts. Additionally, Teams chat enables automatic receipt of project notifications from Wrike. Establishing the connection between Wrike and Teams is a straightforward process, requiring just a few clicks within the Teams Store.

2018. Asana adds AI-powered interactive project maps

Workflow management platform Asana has introduced a new feature called Timeline, offering composite, visual, and interactive maps that illustrate the progress of various projects assigned to team members. This feature provides teams with a broader perspective on their collective workload and visualizes how projects interconnect in a timeline format. Timeline proves valuable in scenarios such as product launches, marketing campaigns, and event planning. Importantly, it does not require duplicating work or using separate software; instead, each project automatically becomes a distinct segment on the team's Timeline. It's worth noting that Timeline is exclusively available to paying users, while free users among Asana's extensive user base will need to upgrade to the premium tier to access this feature.

2018. Asana raised another $75M

Asana, the renowned productivity and collaboration service, has secured a significant $75 million investment in its Series D funding round. In a blog post, Asana highlighted that 45 percent of its 30,000 paying customers are located outside of the United States. Among its notable clientele are prominent names like Tesco, Sky, Danone, Chanel, and Spotify. With this global reach in mind, Asana has announced its plans to introduce Spanish, Portuguese, and Japanese versions of its service, following the recent rollout of support for French and German. Including this latest funding, Asana has now successfully raised a total of $168 million from investors. Business Insider reported that the startup's current valuation stands at an impressive $900 million.

2016. Asana added Custom fields

Task management app Asana is introducing a new feature called custom fields, which allows users to customize the information management system within Asana to accommodate various structured data points. With custom fields, companies can tailor Asana to their specific needs. For instance, a company conducting a recruitment drive can create a form within Asana to track additional details about candidates. Marketing teams can delve into larger plans and monitor specific campaigns, while engineering teams can utilize custom fields for bug tracking. Design teams can leverage this feature to provide more comprehensive insights and updates on major projects. Furthermore, Asana will integrate custom fields into its API, enabling users to explore new applications and utilize Asana as a customer-facing tool to efficiently gather and structure information in real time.

2016. Wrike launched project management tool for marketers

Project management service Wrike is actively exploring opportunities to cater to specific industry verticals through specialized products. In line with this strategy, the company recently introduced its first vertical solution called Wrike for Marketers. This decision was driven by the fact that 40 percent of the company's new revenue already originates from the marketing vertical. Naturally, the product was developed to align with the unique workflow typically found in marketing, encompassing elements such as briefs, requests, assignments, reviews, and approvals. Recognizing the prevalence of Adobe tools like Photoshop and InDesign in creative work within marketing agencies, the Wrike team created an extension for the Adobe Creative Cloud. This integration seamlessly incorporates some of Wrike's features directly into Adobe's tools, enhancing collaboration and streamlining workflows.

Author: Adam Levine
Adam is an expert in project management, collaboration and productivity technologies, team management, and motivation. With an extensive background working at prestigious companies such as Microsoft and Accenture, Adam's in-depth knowledge and experience in the field make him a sought-after professional. Currently, he has ventured into entrepreneurship, owning a thriving consulting and training agency where he imparts invaluable insights and practical strategies to individuals and organizations, empowering them to achieve their goals and maximize their potential. You can contact Adam via email