Apsalar vs Flurry

May 26, 2023 | Author: Michael Stromann
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Apsalar
Apsalar provides marketing analytics solutions for mobile app marketers worldwide, allowing them to effectively measure their marketing efforts, understand who their most performing mobile customers are and create highly performing audiences for user acquisition and retargeting.
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Flurry
Flurry’s mission is to optimize the mobile experience through better apps and more personal ads. Our market leadership in mobile analytics means data is at the center of everything we do. We turn this insight into accelerated revenue and growth solutions for publishers and developers, and more effective mobile advertising solutions for brands and marketers.
Apsalar and Flurry are both mobile analytics platforms, but they have distinct differences in their features, capabilities, and target audiences. Apsalar focuses on mobile attribution and marketing analytics, providing insights into the effectiveness of marketing campaigns and user acquisition. It offers features such as campaign tracking, user attribution, cohort analysis, and audience segmentation. Apsalar helps businesses optimize their mobile marketing strategies and drive user engagement and retention. On the other hand, Flurry is a comprehensive mobile analytics platform that offers a wide range of analytics and advertising tools. It provides detailed insights into user behavior, app usage, demographics, and performance metrics. Flurry's features include session tracking, event tracking, user segmentation, and advertising analytics. Flurry is often used by developers and marketers to understand user engagement, optimize app experiences, and drive advertising monetization.

See also: Top 10 Mobile App Analytics platforms
Apsalar vs Flurry in our news:

2015. Flurry to provide analytics for Apple Watch app developers



Mobile analytics service Flurry, which is under the ownership of Yahoo, has unveiled its support for the Apple Watch. With the increasing number of developers focusing on building applications for the Apple Watch ecosystem, understanding user engagement with these small-screen apps becomes crucial. User behavior and relevant metrics for Apple Watch applications are likely to differ significantly from those of smartphone apps. Flurry's introduction of Apple Watch metrics enables developers to track various aspects, including new users, active users, total event occurrences per day, daily average event occurrences, daily average unique event users, and the percentage of app users engaging with the watch extension. This announcement follows the recent news from mobile marketing firm Fiksu and Kochava, both of which also introduced tracking capabilities for Apple Watch events. App Annie has similarly updated its Store Stats to accommodate Apple Watch tracking. However, as one of the prominent players in the mobile analytics field, Flurry's support is expected to have a widespread impact, reaching a diverse range of app developers.


2014. Yahoo acquired mobile analytics service Flurry



Yahoo is purchasing Flurry, a mobile app analytics and advertising startup, for an estimated price range of $200-$300 million. Flurry collaborates with approximately 170,000 developers, collecting data from 150 billion app sessions per month, to provide valuable insights to app publishers regarding their audiences, app usage, and app performance. This information helps enhance app functionality and optimize revenue generation. Flurry's data powers an advertising platform utilized by brands to target specific audiences on apps within Flurry's network, and enables developers to monetize their apps with more relevant inventory. The acquisition of Flurry not only boosts Yahoo's mobile advertising revenues but also positions Yahoo as a key player in the monetization and utilization of mobile technology as it expands its ad tech business.

Author: Michael Stromann
Michael is an expert in IT Service Management, IT Security and software development. With his extensive experience as a software developer and active involvement in multiple ERP implementation projects, Michael brings a wealth of practical knowledge to his writings. Having previously worked at SAP, he has honed his expertise and gained a deep understanding of software development and implementation processes. Currently, as a freelance developer, Michael continues to contribute to the IT community by sharing his insights through guest articles published on several IT portals. You can contact Michael by email stromann@liventerprise.com