AppsFlyer vs Kochava
June 03, 2023 | Author: Michael Stromann
AppsFlyer and Kochava are both mobile attribution and marketing analytics platforms that help businesses track and analyze user engagement and app performance. However, they have some key differences in terms of their features and focus.
AppsFlyer is a widely recognized mobile attribution and marketing analytics platform known for its comprehensive tracking capabilities and robust attribution models. It provides deep insights into user acquisition, engagement, and retention, allowing businesses to optimize their marketing campaigns and drive higher ROI. AppsFlyer offers a wide range of integrations with popular ad networks and marketing platforms, making it suitable for businesses with diverse advertising strategies.
Kochava, on the other hand, provides a holistic mobile attribution and analytics solution, with a strong emphasis on data privacy and control. It offers advanced attribution models, including multi-touch attribution, and provides detailed analytics and reporting capabilities. Kochava also offers additional features such as fraud detection and prevention, deep linking, and audience segmentation, making it a comprehensive solution for businesses looking for precise and actionable insights.
See also: Top 10 Mobile App Analytics platforms
AppsFlyer is a widely recognized mobile attribution and marketing analytics platform known for its comprehensive tracking capabilities and robust attribution models. It provides deep insights into user acquisition, engagement, and retention, allowing businesses to optimize their marketing campaigns and drive higher ROI. AppsFlyer offers a wide range of integrations with popular ad networks and marketing platforms, making it suitable for businesses with diverse advertising strategies.
Kochava, on the other hand, provides a holistic mobile attribution and analytics solution, with a strong emphasis on data privacy and control. It offers advanced attribution models, including multi-touch attribution, and provides detailed analytics and reporting capabilities. Kochava also offers additional features such as fraud detection and prevention, deep linking, and audience segmentation, making it a comprehensive solution for businesses looking for precise and actionable insights.
See also: Top 10 Mobile App Analytics platforms
AppsFlyer vs Kochava in our news:
2015. Mobile analytics provider Kochava acquired mobile ad optimization developer InferSystems
Mobile analytics provider Kochava has recently completed the acquisition of ad tech company InferSystems, intending to leverage its technology for the development of a new product known as the Kochava Optimization Beacon. This innovative product enables Kochava to expand its offerings from mobile ad measurement to optimization. Presently, advertisers utilizing Kochava need to manually examine campaign data, identify underperforming ad networks or publishers, and subsequently engage with the respective ad network to adjust their spending accordingly. However, with the introduction of the Optimization Beacon, this analysis and adjustment process can be automated, based on predetermined rules and goals set by the advertiser. While there are various ad optimization technologies available, most are controlled by demand-side platforms (DSPs), which are the purchasing tools commonly used by advertisers. Consequently, advertisers tend to select DSPs based on their optimization capabilities rather than the quality of their ad inventory, posing a challenge in the industry.
2015. Mobile ad measurement platform AppsFlyer raises $20 Million
AppsFlyer, a startup that collaborates with major platforms such as Facebook, Twitter, and Google to evaluate the effectiveness of in-app mobile ads, has secured $20 million in a Series B funding round. The company provides a dashboard that enables advertisers and other stakeholders to assess the performance of their ads. This information empowers brands to launch and measure subsequent campaigns using the same dashboard. Additionally, AppsFlyer positions itself as a comprehensive solution by integrating with various analytics services like Mixpanel, Swrve, Game Analytics, and deltaDNA.