AppsFlyer vs Kochava
Last updated: March 03, 2015
As an official Facebook & Twitter Mobile Measurement Partner, AppsFlyer is a one-stop shop for any mobile advertiser providing unbiased attribution, mobile campaign analytics, in-app user engagement, lifetime value analysis, ROI and retargeting.
Kochava is a leading mobile attribution and analytics platform, with all the right features to be the only partner you’ll need. Visualize the true impact of your UA investments with real-time attribution and analytics.
AppsFlyer vs Kochava in our news:
2015 - Mobile analytics provider Kochava acquired mobile ad optimization developer InferSystems
Mobile analytics provider Kochava has acquired ad tech company InferSystems and will use its technology to build a product called the Kochava Optimization Beacon. The new product allows the company to move beyond mobile ad measurement into optimization. Currently advertisers using Kochava have to look at campaign data, determine which ad networks or publishers aren’t performing, then contact someone at the ad network to adjust their spending accordingly. With the new Optimization Beacon, this analysis and adjustment can happen automatically, based on rules and goals identified by the advertiser. There’s plenty of ad optimization technology out there, but it’s largely controlled by the demand-side platforms, i.e., the buying tools used by many advertisers. The issue there is that advertisers are then choosing DSPs based on their optimization capabilities, not the quality of their ad inventory.
2015 - Mobile ad measurement platform AppsFlyer raises $20 Million. Google Analytics keeps calm
AppsFlyer, a startup that partners with the likes of Facebook, Twitter and Google to measure the effectiveness of in-app mobile ads, has raised $20 million in a Series B round. It helps demonstrate advertisers and others in the ecosystem how well an ad is performing by way of a dashboard. Brands can then, in turn, use the dashboard to launch and measure subsequent campaigns. It also positions itself as a one-stop shop, with integrations with other analytics services like Mixpanel, Swrve, Game Analytics, and deltaDNA.