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Appoxee vs Parse
June 09, 2023
4
A powerful platform for creating personalized messages delivered to the right user at the right time. With Appoxee’s mobile marketing automation platform, we provide you with everything you need to create highly targeted messaging campaigns to extend your app’s life cycle and increase customer lifetime value.
10
The complete mobile app platform. Focus on creating unique & engaging apps on any platform. We take care of everything else your app needs, from the core of your app to analytics and push notifications.
Appoxee and Parse are both mobile app development platforms, but they have distinct features and focuses. Appoxee is a mobile marketing automation platform that specializes in personalized messaging, push notifications, and in-app messaging. It allows businesses to engage with their app users by sending targeted and personalized messages based on user behavior and preferences. Appoxee provides features like A/B testing, analytics, and user segmentation to help businesses optimize their mobile marketing efforts.
Parse, on the other hand, was a popular mobile app development platform that provided backend infrastructure and services for app developers. It offered features like data storage, user authentication, and push notifications. However, Parse was discontinued by Facebook in 2017, and its features were migrated to open-source platforms like Parse Server.
Parse, on the other hand, was a popular mobile app development platform that provided backend infrastructure and services for app developers. It offered features like data storage, user authentication, and push notifications. However, Parse was discontinued by Facebook in 2017, and its features were migrated to open-source platforms like Parse Server.
Appoxee vs Parse in our news:
2015. Teradata acquired app marketing platform Appoxee
Analytics company Teradata has recently acquired Appoxee, an Israeli push-messaging startup that focuses on assisting publishers and developers in enhancing user engagement within their applications. The acquisition, valued at approximately $20 million, addresses a significant challenge faced by app developers today: retaining users and encouraging them to actively utilize their apps amidst the constant influx of new applications entering the market. Appoxee provides developers with a solution by leveraging push messages, which serve as reminders to complete a game, deliver updates about app enhancements, or offer coupons for in-app purchases. Additionally, Appoxee offers a platform to facilitate the creation and execution of these push messaging campaigns.
2014. Mobile app builder Parse adds crash reporting and local datastore
Parse, the mobile development platform that was acquired by Facebook last year, provides developers with a comprehensive set of features. However, one crucial aspect that was missing until now was crash reporting. While Parse offers an analytics service, developers had to rely on third-party tools to track app crashes. Fortunately, today, this much-needed feature has been made available. Another exciting addition is the support for Parse's local datastore on iOS, which was previously only available for Android. This framework enables developers to facilitate the use of critical app features even when users are offline, making it easier to deliver a seamless experience.
2014. App builder Parse adds A/B testing for push notifications
The latest feature being introduced by Parse, a subsidiary of Facebook, is called Parse Push Experiments. This feature is specifically targeted towards marketers and developers utilizing the Parse SDKs in their applications. It enables them to conduct A/B tests on various messages and timings for push notifications sent to mobile devices. The update seamlessly integrates with apps that are already using the most recent versions of the Parse SDKs, requiring no modifications from the developers' end. Instead, a new option has been added to the push composer in the Parse web console, allowing users to access A/B testing capabilities. According to Parse, over the past month, they have dispatched a staggering 2.4 billion mobile push notifications. Incorporating A/B testing into such a massive distribution system will undoubtedly have a significant impact on how and when millions of individuals choose to engage with their devices.
