Appian vs Creatio
Last updated: February 22, 2021
Appian is a leader in low-code development & BPM. It provides companies a simpler way to create powerful software.
Creatio (formerly bpmonline) is a single platform to accelerate sales, marketing, service. It's a process-driven cloud based software that connects the dots between marketing, sales and customer service, allowing to efficiently manage the complete customer journey – from lead to order, and to ongoing account maintenance.
Appian vs Creatio in our news:
2021. Creatio raises $68M for its low-code CRM platform
Creatio, low-code platform that helps other companies automate business processes, has raised $68 million. Creatio also has a genre focus, namely that it touts its platform’s ability to help automate work in the CRM space — think marketing and sales-related tasks. Creatio’s competitive edge comes in part from how quickly it can help companies automate; the faster that companies can get from a low-code platform to live apps matters. The low-code world that Creatio competes in is a broad space that is seeing active investment now.
2019. Bpm’online rebrands as Creatio
Low-code business process automation and CRM company Bpm’online has announced that it is rebranding to Creatio. The new name reflects company's strong belief that everyone will become a developer, able to automate ideas and create custom solutions in minutes. The company has been highly recognized as a market leader by key industry analysts. Its intelligent platform accelerates sales, marketing, service and operations for thousands of customers and hundreds of partners worldwide.
2015. Bpm’online updates its CRM for Financial Services
Bpm’online CRM for Financial Services helps firms to deliver exceptional customer service. New features for corporate banking, lending, underwriting, and product portfolio integration enable the product to arm even more institutions with the tools to obtain a 360-degree customer view and turn it into a competitive edge. Bpm’online CRM for Financial Services supplies banks with all the necessary tools to cover key customer facing processes. It includes four products that can be used as standalone applications or integrated as a bundle of modules: marketing, bank sales, lending and bank customer center. Banks can choose any or all products that best fit their business needs – each backed by robust business process management engine. By following pre-defined processes in bpm’online, agents bring industry best practices to their work, from identifying prospective clients to suggesting the most relevant banking products to existing customers at the right time.
2015. Bpm’online showcases latest process-driven CRM innovations, deployments at CRM Evolution 2015
Bpm'online, whose process-driven CRM software for marketing, sales and service helps over 6,000 organizations win more customers, faster, showcased the market momentum behind adoption of CRM solutions with strong process engine at the CRM Evolution conference today. New customer deployments including HaloPays and Portman, announced today, along with process-driven enhancements in bpm’online’s latest version 7.6, typify why 8 out of 10 new bpm’online customers in the past quarter have replaced other CRM systems with bpm’online’s award winning, flexible and process-rich approach. The BPM platform as a core of the bpm’online CRM solution enables quick and easy business process configuration – with no tech specialist or coding involved. This offers companies the agility to constantly test different approaches and processes to see what works best, remaining successful in a highly competitive environment.
2015. Bpm’online CRM for real estate imroves MLS integration
Bpm’online introduced the updated 7.5 version of bpm’online real estate - next generation CRM system designed for commercial and residential real estate companies to manage every step of customer interactions - from leads to transactions. The latest version of the product delivers unparalleled customization capabilities, enhanced MLS integration, and extended features for listing and contract management. New MLS integration capabilities allow available listings from the market to be pulled directly into bpm’online real estate in a matter of seconds. This allows importing relevant MLS data and photos to better connect the home buyer and seller. Once a new listing is added to bpm’online real estate, the system will automatically select relevant customer requests and send a notification to the agent. This approach allows agents to close more deals with less effort, responding better to customer needs.
2015. Forrester Wave: Bpm’online CRM receives the highest overall score for Midmarket CRM
Bpm’online, the cloud based software for marketing, sales and service automation, has been named a Strong Performer in The Forrester Wave: CRM Suites For Midsize Organizations, Q1 2015 evaluation. According to the report, bpm’online received the highest score for the current offering among Strong Performers. Forrester evaluated the ten most significant customer relationship management suite vendors across 95 criteria and rated each vendor in three major categories: Current offering, Strategy and Market presence. The evaluation was performed, based on the strength of their products across a spectrum of CRM capabilities including sales force automation, marketing automation, customer service, field service, e-Commerce, business intelligence, customer data management, technology, and architecture.
2015. Bpm’online announced key executive appointment and new US headquarter
Cloud CRM software vendor bpm’online announced that Michael Rooney has joined the company as Senior Vice President and General Manager of bpm’online in North America. The appointment marks the opening of company’s new office in Boston, MA, that will serve as the company’s US headquarter, accelerating sales operations while building alliances with technology and market experts. The goal of the expansion is to attract Boston’s top engineering and sales talent, while facilitating the growth of bpm’online’s customer and partner base.
2014. Bpm’online unveiled SFA service bpm’online sales
CRM vendor Bpm'online introduced bpm’online sales - cloud SFA product designed for managing the entire sales cycle. The key value the system brings to its users is referenced processes that serve as best practices for lead management, opportunity management, quote management, order and invoice management. Following pre-defined processes makes it easy for companies to jump start using the system and bring industry best practices to their work. The product guides users through the entire sales process from the initial communication with a customer to the closed deal. Bpm’online sales has extended analytics capabilities. ‘Sales pulse’, ‘Sales leaders’ and ‘Sales reps efficiency’ dashboards include all the necessary metrics for quick sales analysis and data-driven decision making. With a click of a mouse, users can add custom charts and indicators to the dashboards.
2013. BPMonline CRM 7.1: website integration, interactive knowledge base
One week after Salesforce introduced its new platform Salesforce1, its rival BPMonline is launching the new version of its SaaS platform BPMonline CRM 7.1. Unlike Salesforce, BPMonline updates are not so cool but more straightforward and usefull for business. First, it allows to integrate CRM with your website. The users now can create their custom form and place it on a website’s landing page. Whenever the form is filled in and submitted the information from the form is transferred to the CRM system in the online mode and the process is automatically run to start working with a lead. The new interactive knowledge base now allows to "like" posts and share ideas and comments. To make the system easier, the navigation menu now can be customized for each employee. For example, you can hide Opportunities and ‘Invoices’ sections for the users from your marketing team.
2013. Video: BPMonline launched US partner program
BPMonline, that builds BPMonline CRM - the Web/SaaS system that combines CRM and BPM (and won some global awards in the recent months) announced the launch of its Americas Partner Program. Ted Hartley, VP Business Development at BPMonline, Americas, notes: “We are finding that consulting and system implementation firms are looking for the next-generation industry-tailored CRM solutions to offer to the market, solutions which would combine core CRM features with BPM capabilities. BPMonline Americas Partner Program enables channel partners to distribute BPMonline award-winning technology, and introduces great benefits for our partners.” Note that BPMonline promises really BIG partner commission - up to 50%.