Adobe Experience Cloud vs Sprinklr

2023. Adobe brings product analytics to its Experience Cloud



Adobe has introduced a novel analytics solution named Adobe Product Analytics, intended for product teams. The service is designed to provide such teams access to crucial metrics related to product lifecycles that were traditionally compartmentalized within different teams within an organization and had to be obtained through data analysts. Adobe Product Analytics is built on the omnichannel Customer Journey Analytics (CJA) service, with product teams being the initial targeted users. However, Adobe plans to create solutions for other personas as well. With this solution, all CJA users now have a shared analytics language and framework. The service also features a guided analysis capability to assist product teams in posing the right questions to gain insights, such as identifying patterns in engagement over time or recognizing obstacles in transitioning users from app usage to higher engagement.


2020. Customer feedback software GetSatisfaction is shutting down



Sprinklr, a leading provider of Unified-CXM platform for all customer-facing functions, has recently made the decision to discontinue the well-known customer community and feedback service, GetSatisfaction. A decade ago, GetSatisfaction emerged as one of the most successful SaaS startups, offering paid service plans to renowned companies such as Method Products, Timbuk2, Twitter, and Digg. Over time, the platform attracted additional notable companies including Time Warner Cable, Verizon, Comcast, Mozilla, Mogo Money, Microsoft Hohm, AMC Theatres, Qantas, Apple Inc., Dell, and Facebook. However, it appears that the demand for such software among small businesses has decreased, with many either unwilling or unable to support customer communities. Simultaneously, larger companies have shifted towards more comprehensive CX platforms, leaving GetSatisfaction with a changing landscape. Notably, UserVoice, the main competitor of GetSatisfaction, has recently refocused its efforts on providing product feedback management software for growing SaaS companies.


2020. Customer experience platform Sprinklr raises $200M



Sprinklr is in the process of raising $200 million with a valuation of $2.7 billion for its customer experience platform. The growth of customer experience management is comparable to the past growth of CRM. The company boasts a clientele of 1,000, with some clients spending millions of dollars annually. With 1,900 employees spread across 25 global offices, Sprinklr is well-positioned to lead the Customer Experience Management market, which is already substantial and expanding rapidly. Enterprises are increasingly recognizing the critical importance of incorporating CXM into their digital transformation strategy.


2019. Latest Adobe tool helps marketers work directly with customer journey data



Adobe is actively advancing its Analytics capabilities within the Adobe Experience Cloud, an integrated platform designed to collect and analyze customer data for improved insights. Recently, the company introduced a new analytics tool that empowers employees to directly engage with customer journey data, aiming to enhance the overall customer experience. The customer journey encompasses numerous systems, including a company's data lake, CRM, and point of sale. This tool effectively consolidates data from multiple systems and channels, aggregating them within the data analysis workspace, which was initially announced in July. By centralizing and streamlining the data analysis process, Adobe is equipping businesses with the means to comprehensively understand their customers and optimize their interactions.


2018. Adobe acquires Marketo for $4.75 billion



Adobe has announced its acquisition of the marketing automation company Marketo for a significant $4.75 billion. This strategic move positions Adobe strongly in the enterprise marketing arena, pitting it against major competitors like Salesforce, Microsoft, Oracle, and SAP. The acquisition not only bolsters Adobe's Marketing Cloud portfolio but also grants access to Marketo's expansive customer base of 5000 organizations. This presents a valuable opportunity for Adobe to drive revenue growth in this particular segment of its offerings, while intensifying its competitive edge within the enterprise market. With the integration of Marketo, Adobe is poised to further solidify its position and expand its reach in the realm of marketing automation.


2017. Adobe Campaign gets AI-features



Adobe has unveiled several enhancements for its email marketing tools in Adobe Campaign. While many of these features are already accessible, such as improved dashboards, new email templates, and enhanced support for multilingual campaigns, the most intriguing additions are the new machine learning-powered capabilities. These advancements enable the identification of optimal subject lines for emails and, in the near future, suggest personalized images for specific recipients who open marketing emails. Another noteworthy predictive feature demonstrated by the company is a tool that predicts customer churn based on their email engagement patterns. Although this employs conventional machine learning techniques, the accuracy of such predictions heavily relies on the quality of the input data. When combined with data from Campaigns, this tool can anticipate when a customer is likely to unsubscribe from a service, offering valuable insights to businesses.


2015. Sprinklr acquired social customer support service Get Satisfaction



Sprinklr, the provider of social media management services, is acquiring Get Satisfaction, the creators of a platform that enables businesses to connect with customers online and gather feedback on their websites. Get Satisfaction will be integrated into Sprinklr's larger cloud-based social media management business, known as the "Experience Cloud." This integration assists businesses in tracking feedback from individuals across various channels, including social media platforms and their own websites, encompassing approximately 25 potential feedback channels. This acquisition serves as an expansion for Sprinklr, as Get Satisfaction already collaborates with 1,000 businesses, including notable customers such as P&G, Rabobank, SugarCRM, and Service Rocket.


2015. Marketing platform Adobe Campaign adds new integrations



The latest integrations introduced in Adobe Campaign encompass various features aimed at providing contextually relevant email experiences, shoppable media encounters, and seamless integration across the Adobe Marketing Cloud solutions. The objective is to empower marketers with the ability to capture the most appropriate email content precisely when a prospect opens an email. This is made possible by leveraging contextual data obtained from Adobe Target and Adobe Campaign, including information such as purchase history, interests, time, location, demographic details, and more. The email content can dynamically adapt while it resides in the inbox or even be updated later as additional contextual data is gathered. Moreover, integration work has been done with Adobe Experience Manager to automate the personalization process, reducing the need for manual coding and catering to the drag-and-drop approach preferred by many marketers. Adobe strives to deliver enhanced capabilities that enable marketers to provide personalized experiences effortlessly.


2014. Sprinklr acquired three social management services this year



Sprinklr, a leading provider of social media management tools, has recently acquired Branderati, a highly targeted advocacy influencer platform. This acquisition marks Sprinklr's third strategic purchase within a span of approximately six months. In February, Sprinklr acquired Dachis Group, a social analytics company, consolidating its position as the largest independent end-to-end social relationship platform available in the market. Just last month, the company acquired TBG Digital, an organization recognized as a pioneer in corporate advertising on Facebook and Twitter. This acquisition was aimed at expanding Sprinklr's influence across various social media platforms. Now, with the acquisition of Branderati, Sprinklr gains access to a company that specializes in identifying a brand's most passionate "advocate influencers" and leveraging those relationships to foster brand advocacy and loyalty, taking it to the next level.