Adobe Experience Cloud vs Marketo
Last updated: September 21, 2018
Adobe Experience Cloud gives you the most complete set of integrated digital marketing solutions available. It provides everything you need to organize, access, and personalize your marketing content. It gives you deep insights into what’s working with your customers and the ability to consistently deliver the best experiences to every customer across every channel.
Fast and easy marketing software that helps B2B marketing professionals drive revenue and improve accountability.
Adobe Experience Cloud vs Marketo in our news:
2018 - Adobe acquires Marketo for $4.75 billion
Adobe it to acquire marketing automation company Marketo for $4.75 billion. The deal gives Adobe a strong position in enterprise marketing as it competes with Salesforce, Microsoft, Oracle and SAP. It also gives Adobe a huge boost for its Marketing Cloud offering and provides it with not only a missing piece, but Marketo’s base of 5000 customers and the opportunity to increase revenue in this part of their catalogue, while allowing them to compete harder inside the enterprise.
2017 - Adobe Campaign gets AI-features
Adobe announced a number of new capabilities for its Adobe Campaign email marketing tools. Most of these are available now (better dashboards, new email templates, better support for multilingual campaigns), but the most interesting are new machine learning-powered features that allow to find the best subject lines for emails and soon, it’ll also be able to suggest just the right image to show to the right person who opens a marketing email. Another new predictive feature the company showed off is a new tool for predicting customer churn based on how users engage with emails. That’s some pretty standard machine-learning stuff, but like all of these projects, it’s only as good as the data you feed it. Combined with data from Campaigns, this tool can predict when a customer is likely to unsubscribe from a service, for example. Thereby Adobe Campaign is now more smart in comparison to Marketo
2017 - Marketo picks Google Cloud to migrate from on-prem data centers to take on LeadLander
Marketo, the marketing automation platform, has chosen Google Cloud Platform to migrate its entire on-prem operation. The partnership will extend beyond hosting with Google also providing deeper integration with GSuite. Google says that should enable Marketo customers to generate content and communicate with customers directly from the Marketo platform using Google tools like Gmail, Sheets and Hangouts Chat. In addition, Marketo plans to use Google BigQuery for advanced analytics and Google’s machine learning APIs with the goal of providing better marketing insights for its customers. So Marketo gets more cloud-native than LeadLander.
2016 - Vista Equity Partners acquired marketing platform Marketo
San Francisco-based Vista Equity Partners is acquiring online marketing platform Marketo for $1.79 billion. The acquisition will allow Marketo to continue to focus on customer success and to remain the independent category leader, continuing to set the agenda for product innovation and thought leadership for the entire digital marketing industry. It will also enable us to successfully deliver on the bold vision we recently set forth — to give tomorrow's marketers and the C-suite an ultra-high-scale enterprise platform for customer engagement.
2015 - Marketing platform Marketo adds LinkedIn integration
Engagement marketing platform Marketo adds integration with the professional networking site's lead-generation and nurturing solution. The solution is designed to help marketers "bridge the gap between digital, social and offline channels" and generate "relevant conversations with customers." LinkedIn officials explained on a blog that the solution addresses abandonment issues. When a prospect visits a web page, but then closes her browser, she's not forgotten. She's nurtured with a series of messages across LinkedIn social ads, display ads and other channels. When she later fills out a form, her email and other pertinent information is gathered in the company's Marketo system. She then gets email, display and social ads that relate to her demographics, website behavior and engagement with the company's content.
2015 - Marketing platform Adobe Campaign adds new integrations to take on Salesforce Marketing Cloud
The new Adobe Campaign integrations include what Adobe officials call contextually relevant email, shoppable media experiences and other integrations across Adobe Marketing Cloud solutions. With "contextually relevant emails," Adobe wants to provide marketers with the capabilities to capture the right email at the point when a prospect opens an email. It captures contextual data from Adobe Target and Adobe Campaign (e.g., purchase history, interests, time, location, demographic details, etc.). The content can also change while it’s in the inbox or updated later as other contextual data is gathered. Other integration work includes capabilities out of Adobe Experience Manager, helping marketers by automating the process of personalization better so marketers don't have to spend time coding. It's a "drag and drop" world for many marketers, and Adobe's trying to cater to that here.