Adobe Experience Cloud vs Google Marketing Platform
Last updated: September 10, 2019
Adobe Experience Cloud gives you the most complete set of integrated digital marketing solutions available. It provides everything you need to organize, access, and personalize your marketing content. It gives you deep insights into what’s working with your customers and the ability to consistently deliver the best experiences to every customer across every channel.
Google Marketing Platform is a unified advertising and analytics platform for smarter marketing and better results.
Adobe Experience Cloud vs Google Marketing Platform in our news:
2019. Latest Adobe tool helps marketers work directly with customer journey data
Adobe has a lot going on with Analytics and the Adobe Experience Cloud, a place to gather data to understand customers better. Today, it announced a new analytics tool that enables employees to work directly with customer journey data to help deliver a better customer experience. The customer journey involves a lot of different systems, from a company data lake to CRM to point of sale. This tool pulls all of that data together from across multiple systems and various channels and brings it into the data analysis workspace, announced in July.
2018. Adobe acquires Marketo for $4.75 billion
Adobe it to acquire marketing automation company Marketo for $4.75 billion. The deal gives Adobe a strong position in enterprise marketing as it competes with Salesforce, Microsoft, Oracle and SAP. It also gives Adobe a huge boost for its Marketing Cloud offering and provides it with not only a missing piece, but Marketo’s base of 5000 customers and the opportunity to increase revenue in this part of their catalogue, while allowing them to compete harder inside the enterprise.
2017. Adobe Campaign gets AI-features
Adobe announced a number of new capabilities for its Adobe Campaign email marketing tools. Most of these are available now (better dashboards, new email templates, better support for multilingual campaigns), but the most interesting are new machine learning-powered features that allow to find the best subject lines for emails and soon, it’ll also be able to suggest just the right image to show to the right person who opens a marketing email. Another new predictive feature the company showed off is a new tool for predicting customer churn based on how users engage with emails. That’s some pretty standard machine-learning stuff, but like all of these projects, it’s only as good as the data you feed it. Combined with data from Campaigns, this tool can predict when a customer is likely to unsubscribe from a service, for example.
2015. Marketing platform Adobe Campaign adds new integrations
The new Adobe Campaign integrations include what Adobe officials call contextually relevant email, shoppable media experiences and other integrations across Adobe Marketing Cloud solutions. With "contextually relevant emails," Adobe wants to provide marketers with the capabilities to capture the right email at the point when a prospect opens an email. It captures contextual data from Adobe Target and Adobe Campaign (e.g., purchase history, interests, time, location, demographic details, etc.). The content can also change while it’s in the inbox or updated later as other contextual data is gathered. Other integration work includes capabilities out of Adobe Experience Manager, helping marketers by automating the process of personalization better so marketers don't have to spend time coding. It's a "drag and drop" world for many marketers, and Adobe's trying to cater to that here.