Adobe Campaign vs Salesforce Marketing Cloud
Last updated: August 29, 2017
Marketers now have an intuitive, automated way to deliver one-to-one messages across online and offline marketing channels. New Adobe Campaign, formerly Neolane, lets you orchestrate personalized experiences determined by the customer’s habits and preferences. Finally, a solution that helps you know what customers want even before they do.
The only platform to build and manage customer journeys. Connect interactions from any channel or device, combining customer data and behaviors to create relevant communications that are delivered in real time, on your customers’ terms. Respond to and anticipate needs and move a customer forward in their unique journey with your brand.
Face to face in the news:
2016 - Salesforce acquired enterprise analytics provider BeyondCore to challenge Adobe Campaign
Salesforce has acquired business analytics platform BeyondCore. It is an enterprise analytics tool that bolsters business intelligence with computational and statistical analysis. While Salesforce could have gone fishing and come up with a number of business intelligence companies to buy, BeyondCore was already integrated with the Salesforce platform. Whether the transaction will turn out to be a critical key in an assault against Microsoft, or simply a strategic acquihire is yet to be seen. Until then, we will be eating popcorn waiting for the next Salesforce acquisition.
2015 - Marketing platform Adobe Campaign adds new integrations to take on Salesforce Marketing Cloud
The new Adobe Campaign integrations include what Adobe officials call contextually relevant email, shoppable media experiences and other integrations across Adobe Marketing Cloud solutions. With "contextually relevant emails," Adobe wants to provide marketers with the capabilities to capture the right email at the point when a prospect opens an email. It captures contextual data from Adobe Target and Adobe Campaign (e.g., purchase history, interests, time, location, demographic details, etc.). The content can also change while it’s in the inbox or updated later as other contextual data is gathered. Other integration work includes capabilities out of Adobe Experience Manager, helping marketers by automating the process of personalization better so marketers don't have to spend time coding. It's a "drag and drop" world for many marketers, and Adobe's trying to cater to that here.