Adobe Analytics vs Microsoft Power BI
Last updated: September 24, 2018
No matter where you are with your maturity with analytics, Adobe Analytics can help. It helps to bring all your data under one roof — from web and mobile to CRM and connected cars — for the clearest possible picture of your customer and your business. It provides robust and best-in-class tools to help everyone in your company turn all the customer data you’ve gathered in to what-, why-, and how-style insights that actually deliver ROI.
Power BI transforms your company's data into rich visuals for you to collect and organize so you can focus on what matters to you. Stay in the know, spot trends as they happen, and push your business further.
Adobe Analytics vs Microsoft Power BI in our news:
2018. Adobe introduced AI assistant for Adobe Analytics
Adobe introduced an AI-fueled virtual assistant called Intelligent Alerts to help Adobe Analytics users find deeper insights they might have otherwise missed. The way it works is the analyst receives some alerts they can dig into to give them additional insights. If they don’t like what they’re seeing, they can tune the system and it should learn over time what the analyst needs in terms of data. They can configure how often they see the alerts and how many they want to see. This all falls within the realm of Adobe’s artificial intelligence platform they call Sensei. Adobe built Sensei with the idea of injecting intelligence across the Adobe product line.
2015. Microsoft integrates Cortana into Power BI service
Microsoft announced that Cortana personal assistant is coming to Power BI, its business intelligence tool that, it’s worth noting, already had some natural language query capabilities. Once connected, Cortana can now answer questions from your Power BI data sets for written and spoken queries like “revenue for the last quarter” or draw you a chart for the “number of opportunities by team.” Users have to ensure that Cortana has access to their Power BI data sets by enabling this new feature in Power BI. With Cortana Analytics, Microsoft also currently offers a more bespoke solution for enterprises that focuses less on the Cortana client and more on the machine learning and automation services that power Cortana.