ActiveCampaign vs Pipedrive

2021. SMB email marketing platform ActiveCampaign raises $240M



ActiveCampaign, which has built what it describes as a “customer experience automation” platform — providing a way not just to run digital campaigns but to follow up aspects of them automatically to make sales and marketing work more efficiently — has closed a $240 million round of funding. The company’s tools fit into a wider overall trend in the world of business: automation, built on the back of new, cloud-based technology, is being adopted to carry out some of the less interesting and repetitive aspects of running a business. In the case of sales, an example of what ActiveCampaign might provide is a way for an e-commerce business to identify when a logged-in customer might have ‘abandoned’ a visit to a site before buying a product that had already been searched for, or clicked on, or even added to a cart. In these cases, it sends an email to customers reminding them of those items, with options for other follow-ups, in the event that the choice was due to being distracted or having second thoughts that might be persuaded otherwise.


2020. Sales CRM Pipedrive becomes unicorn



Pipedrive, the sales CRM tool for small and medium-sized businesses, is the latest European company to reach unicorn status. The company has taken a majority investment from U.S. enterprise software-focused private equity firm Vista Equity Partners and is now valued at $1.5 billion dollars. Pipedrive’s calling card has always been that it is sales software designed to serve first and foremost the needs of sales people, not their managers — built by sales people, for sales people, if you like — but has since matured into a more comprehensive CRM platform play also spanning marketing. Pipedrive claims 95,000 companies use its software.


2017. Pipedrive CRM gets $17M



Pipedrive, a CRM platform designed to help SMBs sell more, has closed $17 million in Series B funding. Pipedrive says will use the new capital to develop its product and tech, grow its partner ecosystem, and for global marketing. Pipedrive says it now has more than 30,000 paying small business customers from more than 140 countries, making it a genuine contender against more established players in the CRM space for SMB. Its calling card has always been that it is sales software designed to serve first and foremost the needs of sales people not their managers but has since matured into a more comprehensive CRM platform play. This has seen Pipedrive integrate with 50-plus online software solutions, adding more each month. These include various business tools such as Google Apps, Trello, Zapier, Mailchimp, Yesware, and Pandadoc.


2015. Cloud-Based CRM Pipedrive gets $9 Million funding



SaaS CRM Pipedrive that helps small companies manage and increase sales, has closed $9 million Series A round. Targeting small to medium sized businesses, and used by a number of tech companies, including Fortumo, Postmates, FalconSocial, and Blippar, Pipedrive aims to fix the broken CRM/sales software experience. Specifically, it says that CRM solutions typically require far too much data entry and have poorly defined workflows, resulting in software that nobody likes using and, ultimately, lost sales. Instead its SaaS takes a more visual approach with a dashboard that shows deals in a pipeline from an initial contact, to contract negotiations to done deals. Pipedrive counts competitors as Zoho CRM, Base, Capsule, Insightly and PipelineDeals. Meanwhile, everyone in the CRM market competes with Salesforce at the high end and with the humble spreadsheet at the low end.