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ActiveCampaign vs Pardot
November 12, 2023 | Author: Sandeep Sharma
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Integrated email marketing, marketing automation, and small business CRM. Save time while growing your business with sales automation.
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Pardot offers a software-as-a-service marketing automation application that allows marketing and sales departments to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Pardot features certified CRM integrations with salesforce.com, NetSuite, Microsoft Dynamics CRM, and SugarCRM, empowering marketers with lead nurturing, lead scoring, and ROI reporting to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
ActiveCampaign and Pardot are both powerful marketing automation platforms, but they have some key differences.
ActiveCampaign is known for its user-friendly interface and comprehensive feature set. It offers advanced email marketing, marketing automation, CRM integration, and lead scoring capabilities. ActiveCampaign is suitable for businesses of all sizes, with a focus on small and mid-sized companies that value ease of use and customization options.
Pardot, on the other hand, is a robust marketing automation platform primarily designed for B2B marketers. It offers advanced lead management, email marketing, lead nurturing, and campaign tracking features. Pardot integrates seamlessly with Salesforce CRM, making it an ideal choice for businesses already using Salesforce as their CRM platform.
See also: Top 10 Marketing software
ActiveCampaign is known for its user-friendly interface and comprehensive feature set. It offers advanced email marketing, marketing automation, CRM integration, and lead scoring capabilities. ActiveCampaign is suitable for businesses of all sizes, with a focus on small and mid-sized companies that value ease of use and customization options.
Pardot, on the other hand, is a robust marketing automation platform primarily designed for B2B marketers. It offers advanced lead management, email marketing, lead nurturing, and campaign tracking features. Pardot integrates seamlessly with Salesforce CRM, making it an ideal choice for businesses already using Salesforce as their CRM platform.
See also: Top 10 Marketing software
ActiveCampaign vs Pardot in our news:
2021. SMB email marketing platform ActiveCampaign raises $240M
Having successfully closed a $240 million funding round, ActiveCampaign has developed a "customer experience automation" platform that goes beyond running digital campaigns. Their platform automates follow-up processes to enhance sales and marketing efficiency. This aligns with the broader trend of incorporating automation, powered by cloud-based technology, to streamline repetitive tasks within businesses. For instance, in sales, ActiveCampaign enables e-commerce businesses to identify instances where logged-in customers may have abandoned their site visit before completing a purchase for a product they had already searched, clicked on, or added to their cart. In such cases, the platform sends reminder emails to customers, offering alternative options and follow-ups, in an effort to address distractions or second thoughts and potentially sway their decision.
2015. Marketing software Pardot improves collaboration and productivity
B2B marketing automation software Pardot (owned by Salesforce) has recently introduced a range of beneficial enhancements for productivity and collaboration. These include a Chrome extension that enables email tracking, faster data synchronization, improved data visualization, and enhanced customization options for reporting. The Chrome extension for Gmail is an invaluable marketing automation plug-in that empowers sales representatives to send trackable emails directly from their Gmail accounts. It not only simplifies their tasks, allowing them to sell more effectively, but also serves as a covert B2B tool disguised as a harmless email plug-in. The additional improvements offer similar advantages. Notably, the data synchronization with Salesforce now boasts the fastest speed among all marketing automation tools, as it checks for changes every two minutes. This convenience benefits sales representatives by promptly revealing prospect insights, enabling them to respond swiftly and gain a competitive edge.
2014. Salesforce announced Sales Reach to promote Pardot
The primary source of revenue for Salesforce comes from subscriptions to the Sales Cloud. However, the company is also focused on expanding its earnings in the marketing solutions sector. To this end, Salesforce made a significant investment of up to $2.5 billion last summer to acquire ExactTarget/Pardot, a marketing-automation and campaign-management software. Yesterday, Salesforce announced a new feature for its Sales Cloud called Sales Reach. This optional feature brings the fundamental capabilities of Salesforce.com's marketing-oriented Pardot offering to salespeople. Sales Reach empowers salespeople to create micro campaigns, track responses to those campaigns, and receive real-time notifications when prospects engage with campaign content, such as downloading materials, attending events, or viewing videos. Additionally, salespeople can invite prospects to join communities, and they can perform all of these actions through their Salesforce1 mobile apps. Sales Reach is set to be available in the first half of 2015.
