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ActiveCampaign vs Klaviyo
November 12, 2023 | Author: Sandeep Sharma
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Integrated email marketing, marketing automation, and small business CRM. Save time while growing your business with sales automation.
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Klaviyo is an email marketing platform created for online businesses — featuring powerful email and SMS marketing automation.
ActiveCampaign and Klaviyo are both powerful email marketing platforms that offer advanced automation and personalization features. However, there are some key differences between the two.
ActiveCampaign is known for its robust automation capabilities, allowing businesses to create complex automated workflows based on user behavior and triggers. It offers a visual automation builder and a wide range of automation actions and conditions to customize customer journeys. ActiveCampaign also provides CRM features, including lead scoring and contact management, making it suitable for businesses that require extensive sales and marketing alignment.
Klaviyo, on the other hand, is renowned for its strong e-commerce focus. It integrates seamlessly with popular e-commerce platforms and provides advanced segmentation and personalization options specifically tailored for e-commerce businesses. Klaviyo's powerful predictive analytics and customer behavior tracking help businesses deliver highly targeted and relevant email campaigns to drive conversions.
See also: Top 10 Email Marketing Solutions
ActiveCampaign is known for its robust automation capabilities, allowing businesses to create complex automated workflows based on user behavior and triggers. It offers a visual automation builder and a wide range of automation actions and conditions to customize customer journeys. ActiveCampaign also provides CRM features, including lead scoring and contact management, making it suitable for businesses that require extensive sales and marketing alignment.
Klaviyo, on the other hand, is renowned for its strong e-commerce focus. It integrates seamlessly with popular e-commerce platforms and provides advanced segmentation and personalization options specifically tailored for e-commerce businesses. Klaviyo's powerful predictive analytics and customer behavior tracking help businesses deliver highly targeted and relevant email campaigns to drive conversions.
See also: Top 10 Email Marketing Solutions
ActiveCampaign vs Klaviyo in our news:
2021. Klaviyo’s next-gen email marketing platform engorges on $320M
Klaviyo may not be as widely recognized as Constant Contact and Mailchimp currently, but it is undoubtedly positioned to become a leading player in the next generation of email marketing startups. The company has recently secured an impressive $320 million in Series D funding. Klaviyo excels in seamlessly integrating with customer data sources and has developed advanced technology to handle data at scale, enabling the creation of personalized experiences across multiple channels while effectively measuring results. In addition, Klaviyo offers seamless integration with popular e-commerce platforms such as Shopify, BigCommerce, Commerce Cloud, Magento, WooCommerce, and PrestaShop, enhancing its versatility and appeal to online businesses.
2021. SMB email marketing platform ActiveCampaign raises $240M
Having successfully closed a $240 million funding round, ActiveCampaign has developed a "customer experience automation" platform that goes beyond running digital campaigns. Their platform automates follow-up processes to enhance sales and marketing efficiency. This aligns with the broader trend of incorporating automation, powered by cloud-based technology, to streamline repetitive tasks within businesses. For instance, in sales, ActiveCampaign enables e-commerce businesses to identify instances where logged-in customers may have abandoned their site visit before completing a purchase for a product they had already searched, clicked on, or added to their cart. In such cases, the platform sends reminder emails to customers, offering alternative options and follow-ups, in an effort to address distractions or second thoughts and potentially sway their decision.
2020. Email marketing automation platform Klaviyo scores $200M
Marketing automation platform Klaviyo aims to revolutionize the manner in which marketers engage with data, granting them direct access to both their data and customers. This facilitates message customization and enhances overall outcomes. Demonstrating investor confidence, the company has secured a substantial $200 million Series C funding, valuing it at an impressive $4.15 billion. Klaviyo's platform seamlessly integrates data, message personalization, and machine learning to continually enhance performance, enabling it to effectively compete with major email platforms.
